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- You don’t know what to look at - distraction
- Plenty of opportunities not to buy the product
- CMS layout, that can’t be overrun
- Modifying anything on the page is a pain
- Low conversion rate from the ads
✓ Tailored offer for each product
✓ Design not limited with store template
✓ Redirect to a specific product variants
✓ Mobile friendly
✓ Connected with the ad copy