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E-commerce Berlin Expo - Brand24 - Mike Sadowski

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Page 1: E-commerce Berlin Expo - Brand24 - Mike Sadowski
Page 2: E-commerce Berlin Expo - Brand24 - Mike Sadowski

Building my credibility.

Page 3: E-commerce Berlin Expo - Brand24 - Mike Sadowski
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120 new customers acquired every month.

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11 Growth Tips for taking your online business to the next level.

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Track your users to understand why they buy (or not buy) your product.

Tip #1

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Fix UX inefficiencies before you expand your marketing.

Tip #2

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Build your marketing around Customer Acquisition Cost (CAC) and

Customer Lifetime Value (CLV)

Tip #3

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CAC analysis example for Twitter Ads.

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$3 per click. 14% conversion from new users to trials.

$21 per trial. 3% conversion from trials to paying customers.

$693 Customer Acquisition Cost (CAC).

[with $1900 Customer Lifetime Value (CLV)]

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Making Your Advertising Message Stand Out. (captain obvious right?)

Tip #4

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Produkt

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Produkt

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Stop using buzzwords.

Tip #5

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Stop wasting everybody’s time.

Tip #6

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Leverage new sources of data.

Tip #7

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Analyse inbound traffic of other tools with a similar target group.

Tip #8

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Use User-ID integration with Google Analytics to find patterns for new customers.

Tip #9

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Use auxiliary marketing metrics to get rid of a marketing inertia.

Tip #10

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Use Social Selling to find new customers.

Tip #11

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Page 52: E-commerce Berlin Expo - Brand24 - Mike Sadowski

The Social Facts

thesocialfacts

+

5500+DAILY QUESTIONS ON QUORA

9$ +41%

35-54 AGE RANGE ON SOCIAL SINCE 2011

+20%SHORTER SALES CYCLE WHEN DRIVEN THROUGH SOCIAL

8000+NEW LINKEDIN GROUPS PER WEEK

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Works for us.

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High quality traffic.

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Others already do this.

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Conclusion.

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Page 64: E-commerce Berlin Expo - Brand24 - Mike Sadowski

Thank you!

Follow me Twitter: @sadek

Facebook: fb.me/michalsadowski