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SEO & Content Marketing For E- commerce: Key Ingredients For Higher Revenue! Demmy Oshodi

E-commerce Berlin Expo - Elephate - Demmy Oshodi

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Page 1: E-commerce Berlin Expo - Elephate - Demmy Oshodi

SEO & Content Marketing For E-commerce: Key Ingredients For Higher Revenue!Demmy Oshodi

Page 2: E-commerce Berlin Expo - Elephate - Demmy Oshodi

Search Engine Optimization (SEO)

• Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

• Webopedia

Page 3: E-commerce Berlin Expo - Elephate - Demmy Oshodi

SearchMetrics SEO Visibility Graph

Page 4: E-commerce Berlin Expo - Elephate - Demmy Oshodi

Why SEO is Important for E-commerce

• Cost-effectiveness as against Adwords & PPC • Increase in traffic • Superior ROI to normal ads • Brand awareness, authority and credibility • Effective weapon against competion • Long term results and benefits.

Page 5: E-commerce Berlin Expo - Elephate - Demmy Oshodi

Comparing SEO & AdWordsPROS

• Superior traffic and ROI • Long term/permanent • Higher credibility and authority

CONS • Results not instantenous • Requires ongoing work for

improvements • Tough to quantify

PROS • Quick Setup • Faster results • Easier to measure

CONS • Expensive/climbing costs • Temporary/budget dependent • Diminished credibility and

authority

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Key Ingredients for SEO

• Valuable and rich content • Quality backlinks • Information/site architecture and page layout • Mobile optimization • Social engagement • SEO best practices

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Content Marketing

• Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

• Content Marketing Institute.

Page 9: E-commerce Berlin Expo - Elephate - Demmy Oshodi

Importance of Content Marketing for E-commerce

• Brand Authority and Legitimacy • Competition and Value • Brand Loyalty, Awareness and Promotion • SEO Benefits • Build Valuable Relationships • SALES & REVENUE

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Key Ingredients for Higher Revenue

• Returning to the basics • Great content • Promotion and distribution • Landing pages and conversion • Measurement

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1 2 3 4

Returning to the basics

Great content

Promotion and distribution

Landing pages and conversion

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Thank you!

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Demmy Oshodi

Phone Number: +48 668 583 668 Twitter: @demmyoshodi