Jeroen Lemaire

WE ARE A MOBILE AGENCY We help brands, media companies and enterprises

leverage the mobile ecosystem for success

MOBILE IN 2010

Mobile as a niche - marketing gimmicks

MOBILE IN 2011

Mobile matures as a media channel

MOBILE IN 2012

Mobile becomes business critical for media, other industries enter the space

MOBILE IN 2013

Mobile is everywhere the consumer is

MOBILE IN 2014

Mobile = the new digital, Enterprise Mobility takes off

NO SUPRISE

In 2010, we started developing an enterprise product

ENTERPRISE = MOBILE’S BIGGEST OPPORTUNITY

140

Billion $

Market size in 2020 15% annual growth

Citrix, 2014

71%71% of Enterprises call mobility a top priorityNasscom, 2013

5%5% of IT expenditure already on mobileNasscom, 2013

3/475% of Enterprises believe mobile will increase employee effectivenessDimension Data, 2014

ENTERPRISE MOBILITY TODAY

NOT THERE YET

4 BOTTLENECKS

1. SECURITY

2. SUPPORT

3. LEGACY

4. PRODUCT

LET’S TALK PRODUCT

DIGITAL MEDIA TIME SPENT

Comscore, 2014

= 51% in apps

30%$

35%$

40%$

45%$

50%$

55%$

60%$

65%$

February$2013$

May$2013$ August$2013$

November$2013$

February$2014$

May$2014$

Share&of&U.S.&Digital&Media&Time&Spent&by&Pla9orm&

Desktop$

Mobile$

Mobile$App$

TIME SPENT WITH MEDIA (USA)

IAB, 2013

13%$

21%$

39%$

13%$

05%$

19%$ 19%$

38%$

12%$

04%$

23%$

18%$

37%$

11%$

04%$

00%$

05%$

10%$

15%$

20%$

25%$

30%$

35%$

40%$

45%$

Mobile$ Online$ TV$ Radio$ Print$

Share&of&)me&spent&per&day&with&major&media&by&U.S.&Adults&

2012$

2013$

2014$

THE “MOBILE BORN” GENERATION

DIGITAL IMMIGRANT

DIGITAL NATIVE

“MOBILE BORN”

People want:

great and personal experiences

transparency

choice and control

social advocacy

24/7, everywhere

Offer differentiated experiences

have a coherent multi-channel product offering

be agile and responsive to change

THE DIGITAL CONSUMER

Companies must:

GOOD MOBILE PRODUCTS

FOCUS

Een app should fulfil 1 well-defined use case

The buzzwords: Unbundling - Purpose-Built - Apps as Service Layers

UPDATES

An app should grow and evolve

FB: “To make our app better for you, we bring updates to the App Store every 4 weeks”

DON’T RELY ON “APP BROWSING”

Humans are not mentally equipped to juggle 100 apps in their consciousness

The developer should have design patterns to “surface” the app when required

USER FRIENDLINESS

The user decides in seconds if he/she will continue to use the app

EMPLOYEES ARE PEOPLE TOO

“CONSUMERIZATION”

Make it easy and fun for people to use company apps

Assume they are about 12 years old, and not that smart - as media companies do

BENEFITS

1. EMPLOYEE EFFECTIVENESS

2. COST SAVINGS

3. SALES INCREASE

4. IMPROVED SERVICE OFFERING

THANKS