SXSX Interactive … So What … So Delicious

@StevenCook 404.606.8284 Steven@StevenCook.me www.FortuneCMO.co www.cmo.com/search.html?q=Steven%20Cook #CMOClubSummit

Biggest SXSW take-aways March 13-17, 2015 … 800+ sessions across Austin … Film during - then Music Official tracks in SXSW Interactive Art, Science & Inspiration Branding & Marketing Content & Distribution Design & Development Entertainment & Immersion Fashion & Wearable Tech Food & Experiential Dining Gaming Global Impact & Policy Health & MedTech Intelligent Future Social & Privacy Social Good Sports Startup Village & Business SXSW Accelerator Talent Job Fair Trade Show Work & Career

+ ‘Unofficial SXSW’ has 100’s more events throughout Austin

- Convergence of industries … big brands & startups … brand start-up & scale-out opportunity - Connected humans - from 1.2 billion in 2010 … forecasted to reach 5 billion by 2020 … on multiple screens - ‘Internet of Things’ is rapidly morphing into the ‘Internet of Me’ … health wearables - apple watch - The scarcest resource is your customer’s attention – whether your brand is B2C , B2B, B2G, A2Z - Mindset & culture over skillset - 7 P’s: Purpose + People + Problem + Product + Process + Passion + Personalization - Speed & agility are critical - Fewer powerpoints … more prototypes - Integrated, consistent & continuous customer brand experience at every online-offline touch-point - Use a combination of art + science - we live in a visual world … pictures & film communicate emotions better than words alone - just because you can’t measure it doesn’t mean it is not important - Change your view to where the future is going - the future is here now & coming at us faster than ever. Don’t look back to the past for insight - it doesn’t exist. There is no playbook for the future. - Mobile is the glue that will increase the velocity of what your business can achieve. Will force you to engage in & meet consumer expectations & create linked experiences at every touch point. - The CMO, CIO & CPO … & rest of C-suite & their teams … need to align for their organizations - The CMO needs to be at the center of digital transformation

The Cojones Awards … 33% of the winners are CMO Club members.

www.cmo.com/articles/2015/3/23/five-top-execs-awarded-for-their-marketing-cojones.html

Surprises @SXSW & why - GE’s global company-wide ‘Industrial Internet’ narrative expressed via unexpected metaphor. - One-of-a-kind BBQ Super Smoker - 7 Industrial Internet sensors to inform & improve performance. - GE told their brand story with a relevant & engaging story for SXSW audience.

So impressed with GE’s SXSW work … writing a full CMO.com story on their backstory this week. Will send story to Sandra Zoratti for the CMO Solutions Clubhouse.

CMO Club members @SWSW

Shout out …the CMO Clubhouse was awesome because: 1.  delicious food 2.  interesting people 3.  insightful content Show of hands - who has been to SXSW at some point? Put it on your list. CMO Club members who I saw: John Costello Dan Mahoney Tamara McCleary Alex Romanovich Dave Scott

“It’s impossible to get what you want without hard work. Go after the opportunities.” Michael Keaton

- My call-to-action to you & the digital marketing community. Inform, integrate & inspire your teams to make the impossible possible. Increase customer engagement, create and deliver incredible personalized experiences for your customers, and do so consistently and continuously at every customer touch point online & offline.

- The biggest risk … is not taking risk.

- Make the impossible … possible.

drone