FULL SERVICE TAG MANAGEMENT

Agenda

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■ Datalicious Overview

■ Client Driven Solutions

■ Smart Tag Management

■ Next Steps

■ Thank You

At a glance

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Full service digital marketing & analytics agency

■ Founded 2007 in Sydney, Australia

■ Now active in AUS, NZ, PH, US, UK

Part of the Veda Family

■ 430+ employees

■ $1bn+ valuation

■ 80+ clients served

■ 300+ successful projects delivered

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Innovation factor

Australia is a long way away● We have a fresh perspective

● Geographic separation allows us to focus on products & services

Australia is also an innovation zone

● Sydney & Melbourne highest rate of data-driven startups in the world (

Startup Ecosystem Report 2012)

Our Clients

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Great customer feedback

"[...] SuperTag tool is so easy to use

[...]. Live testing is particularly useful

[...] highly recommended [...]."

Analyst, Appliances Online

"SuperTag speeds up tag implementation

and gives us increased flexibility to

manage media and website analytics

[...].”

Head of Digital, Aussie

"It’s pretty amazing!”

Direct Marketing Manager, UNICEF Australia

"Managing third party tags has never

been easier [...] simplicity of setting

business rules [...] reduction in CPA

[...].“

Online Marketing, IMB

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Over 50 years of experience

Christian BartensFounder & Director

Elly GillisGeneral Manager

Juan DelardHead of Data

Mat HauckVP, Global Partnerships

Michael SavioHead of Insights

Antony WilcoxAccount Director

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Our team

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About Datalicious

What problems are we solving?

■ Auditing and recommendations to drive data performance

■ Actionable insights to boost marketing ROI

■ Promote brand loyalty via predictive analytics

■ Increase conversions with page optimisation & tag management

■ Drive engagement via CRM & marketing automation services

■ Influence reach & awareness through media attribution, media mix modelling &

customer segmentation

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Using data to fatten the funnel

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Smart Tag Management

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Challenge: Tag Management

■ Marketing technologies are cool … but now they’re out of control

■ Legacy technologies, duplicated technologies, former marketing VP’s favourite technology, etc.

Marketing teams focus on tools, not customers

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Challenge: (Down)Time is Money(Lost)

You know it’s bad when:

■ A client tells you there’s something wrong with your website (errors weren’t picked up before you deploy)

■ You run your Thanksgiving campaign on Christmas (slow time to market)

■ You run your Christmas campaign on Thanksgiving (bad workflows and lack of proper QA testing leads to deployment errors)

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Challenge: Marketing Resources

■ Managing digital marketing tags is a full-time resource and eats at your marketing budget

■ 88% of marketers concerned by growing complexity of digital marketing (The ROI of Tag Management)

It’s a full-time job

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Solution: SuperTag

Free up marketing resources with full-service tag management

Optimise marketing opportunities by enabling the OptimaHub platform

FULL-SERVICE ENTERPRISE TAG MANAGEMENT

Increase your value to clients with our agency solutions

Improve website performance, increase data integrity and enable simple cross-device tagging with the SuperTag enterprise tag

management solution

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Enterprise Features

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SUPERIOR PLATFORM ARCHITECTURE

■ Light-weight install code

■ Self-hosted or we host via multi-CDN

■ Enterprise grade reliabilityQUALITY CONTROL

■ Live testing web & mobile applications

■ User access rights / email notifications

CROSS-DEVICE TAGGING

■ SuperTag SDK for iOS & Android

■ Deploy app updates directly via SuperTag

■ Collect and store events even while user is offline

Light-weight install code 18

Quality control / Live testing 19

User Access Rights / Email notifications 20

SuperTag SDK for iOS & Android 21

Allow our trained tag management specialists to free up your marketing resources so they can focus on more

important tasks

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Full Service Tag Management

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ENTERPRISE SOFTWARE SOLUTION HOSTED IN A HIGHLY SECURE AND RELIABLE CLOUD

DEDICATED, ROUND THE CLOCK SUPERTAG EXPERTS

■ Integrated campaign planning frees up your internal resources

DYNAMIC & FLEXIBLE TAG LIBRARY GIVES ROOM FOR YOUR BUSINESS TO GROW

Tag Library

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Provide additional value add to your clients and become more profitable by white

labeling our platform and benefiting from our attractive full-service tag management

packages

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SuperTag for Agencies

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MANAGE MULTIPLE SITES ACROSS CLIENTS

■ Use SuperTag’s API to manage multiple projects

ATTRACTIVE PARTNER MODEL & WHITE-LABELLING

FREE ENTERPRISE TMS

■ Pay only for support and add-ons

Lay the foundation to enable advanced OptimaHub MediaAttribution and SingleView capabilities to supercharge your company’s

marketing optimisation

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Enable: OptimaHub

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REAL-TIME CUSTOMER EXPERIENCE PLATFORM

STOP MEDIA SPEND WASTE

■ Real-time custom media attribution modelling

EASY INSTALL WITH SUPERTAG

MAXIMISE CUSTOMER VALUE & REDUCE CHURN

■ Single customer view & next step prediction modelling

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Who’s Using SuperTag?

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Case Study

“The man-hours we’ve saved and increase to our business agility have been substantial. We’re in control of our digital tagging.”

Website Manager, P&O Cruises

With SuperTag, the P&O Australia team were able to take control of their tagging and maintenance. Time required to implement marketing strategies and campaigns was cut by 20% and added accuracy of their new data reporting system significantly reduced data verification time.

Increased Agility

Case Study

AUSSIE installed SuperTag across their banking websites. The increased agility meant the AUSSIE marketing team were able to tag campaign media quickly and accurately measure campaign performance.

Increase Agility

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"SuperTag speeds up tag implementation and gives us increased flexibility to manage media and website analytics."

Head of Digital, Aussie

Case Study

SuperTag allowed IMB Banking to run onsite marketing campaigns directly. The ease of setting up data capture processes and A/B testing delivered IMB a 27% reduction in CPA in its first year of implementation.

Reducing CPA

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"Managing third party tags has never been easier [...] simplicity of setting business rules led to reduction in CPA."

Online Marketing Manager, IMB Banking

Next Steps

SUPERTAG ENTERPRISE TMS■ Secure, reliable enterprise TMS

■ Dynamic & flexible tag library

■ No lock-in

■ Free enterprise platform, pay only for support & add-ons

■ Activate OptimaHub customer experience platform

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Next Steps

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FULL SERVICE TAG MANAGEMENT■ Secure, reliable enterprise TMS

■ Dynamic & flexible tag library

■ Dedicated SuperTag experts

■ Integrated campaign planning

■ Activate OptimaHub customer experience platform

SMART DATA DRIVEN

MARKETING