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> Tag Management <Supercharge your digital marketing
3
> The Big Convergence
2012 © Supertag Pty Ltd
“By 2017 the CMO will Spend More on IT Than the CIO” - Gartner Research
© Supertag Pty Ltd 42012
The Internet runs on tags
© Supertag Pty Ltd 5
> Data driven marketing = tags
2012
Media Attribution & ModelingOptimise channel mix, predict sales
Testing & OptimisationRemove barriers, drive sales
Boosting ROI
Targeted Direct Marketing Increase relevance, reduce churn
“Using data to widen the funnel”
© Supertag Pty Ltd 6
> Data driven marketing = tags
2012
Media Attribution & Modeling
Testing & Optimisation
Boosting ROI
Targeted Direct Marketing
“Using data to widen the funnel”
7
> Bridging the marketing/IT divide
Marketing Technology
Communication barriers and resource limitations reduce ability to innovate and execute strategies
2012 © Supertag Pty Ltd
8
> Bridging the marketing/IT divide
Marketing SuperTag Technology
SuperTag enables marketers to implement data driven marketing strategies directly without IT support
2012 © Supertag Pty Ltd
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> Cross-platform data integration
Web AnalyticsHeat MapsTargetingLive ChatTesting
SuperTag
CRM/eDMsPaid SearchAd ServersAffiliates
DFPs
SuperTag enables data exchange and coordination of user experience across multiple platforms
2012 © Supertag Pty Ltd
© Supertag Pty Ltd 102012Easy to use drag & drop interface to manage tags
© Supertag Pty Ltd 112012Constantly growing tag library and integrations
© Supertag Pty Ltd 122012Dynamically enable tests on any page element
© Supertag Pty Ltd 132012Build-in product affinity re-targeting module
© Supertag Pty Ltd 142012Media attribution and data mining in Splunk
15
> The Big Convergence
2012 © Supertag Pty Ltd
“By 2017 the CMO will Spend More on IT Than the CIO” - Gartner Research
© Supertag Pty Ltd 16
Contact [email protected]
Learn Moresupertag.datalicious.com
Demo & [email protected]
2012
