Brand Marketers SummitAugust 2016

SOCIAL MEDIA IS KEY TO OUR INTEGRATED MARKETING PLAN

We use Social Media to leverage the new 4Ps of Marketing:- Purpose: - Participation- Publication:- Personalization

AWARENESS INTEREST

DESIRE ACTION

National PR & Media

Campaign

Digital, Mobile & Social Support

Market Activations

Influencer Marketing

Community Outreach

Key Partnerships

Shopper Marketing

CONTENT IS KEY TO ENGAGEMENT

WE PARTNER WITH A RANGE OF INFLUENCERS

Brand Ambassadors

Health & Wellness Professionals

Fitness and Food Bloggers

Drive awareness, generate media interest/coverage, cross promotion and content generation via social networks and websites.

Consistent outreach through conferences, direct mail, and webinars with dietitians, trainers, and wellness professionals.

Tastemakers develop valuable content on their favorite Luvo meals and recipe hacks promoted through social channels.

We partner with a range of influencers including our Brand Ambassadors, retail dietitians and local tastemakers who authentically support our mission to encourage health and wellness.

OUR LOYALS SUPER FANS ARE THE MOST IMPACTFUL INFLUENCERS

AND THEY REALLY, REALLY LUV US!