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What is Social Media?
Social Media Strategy
Social Media Tools
Social Media Rules For Audience Engagement
Conversion & ROI
BRAND
Why Social Media ?
What is Social Media?
Communication activities which keeps organizations , industries & communities engaged & interactive with the help of web & mobile technologies.
Why Social Media ?
Social media Advantages & Importance
Reduce your overall marketing costConnecting with current customersFinding new customersOpen CommunicationYou can design your own online brandIncrease awareness of product or serviceIncrease in inbound leadsAble to monitor conversations Enhancing your online reputationMeasure the frequency of the discussion about brand
Social Media Strategy
Plan of action to accomplish Goal successfully
Choose platformSocial NetworkingCreate Contents Implement & taggingCollaboration & #tagsTrack & Measure ProgressSet GoalsDetermine Audience
Social Media Tools
Content Marketing
Social media is all about contentsContent Delivery – putting it out thereContent Visibility – letting some people see itContent Virality – broadcasting it to EVERYONE!
Listening – seeking customer insights for use in marketing and development
Talking – expanding your efforts to more interactive channels
Energizing – finding your most enthusiastic customers and supercharging their word of mouth
Supporting – helping your customers support each other
Embracing – integrating your customers’ feedback
Clearly define your marketing objectivesUnderstand your audienceRespond to commentsBe consistentBe generousExecute your online strategyMeasure your effectivenessEncourage your audience to engage in conversationStay on topicBe transparent and honest, but don’t violate organization’s trustShare your expertiseReview copyright notices & trademark guidelines first
Social media rules for Audience engagement
Blogging
Take a standTell them something they don’t already knowDevelop your voiceListen Curate content
Conversion & ROI
Search Traffic ChannelsReferral TrafficDirect TrafficOnline Marketing Campaigns
More detailed social media metrics include conversion rates, brand awareness, and ROI are important metrics to determine.
