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Media Psychology Programs• Certificates– Brand Psychology & Audience Engagement– Media Neuroscience
• Master of Arts• PhD
Brand Psychology & Audience Engagement Certificate
Media Neuroscience Certificate
OVERVIEW:Brand Psychology & Audience Engagement Certificate
http://www.audiencepsych.com/
The problem
I trust friends more than I trust
you
I expect to participate
I want social connection
I want to be entertained in exchange for my attention
I’m impatient
We can help• Don’t just solve problems• Learn core psychological principles• Anticipate, don’t follow• Be prepared no matter what the message,
brand or technology.
Marshall McLuhan, 1999
Control over change is moving not with it
but ahead of it.
Anticipation gives the power to deflect and
control force.
Understand Why We React, Engage, Decide, Love And Buy
• Motivation• Beliefs & Mental Models• Archetypes• Needs• Identity• Persuasion
Attention Liking Wanting ACTION
The answer:
Brand Psychology & StorytellingAudience Engagement & Persona
DevelopmentElective
Define Your Brand
Telling the Story
Design for Participation
Brand Psychology & StorytellingAudience Engagement & Persona Development
Elective
Find Your Audience
Learn How to Listen
Persona = Research + Theory
Have Maximum Impact
Brand Psychology & StorytellingAudience Engagement & Persona DevelopmentElective
Electives• MSC-560 The Psychology of Social Media Strategy
– How the Internet and social technologies have reshaped society by transforming information distribution and human connection.
• MSC-552 Global Media and Social Advocacy– A global perspective explores ways in which global broadcast and
narrowcast media make an impact in society, and how these media are harnessed to actively promote the advancement of social concerns.
• MSC-555 Positive Psychology and the Social Entrepreneur– How can media serve to promote the development of the positive
emotions at the individual, group, and organizational level. It is especially relevant to the shift to empowerment marketing from deficit marketing.
Courses Total
321Required Elective
Requirements
Putting the Pieces Together
Benefits• New skills and knowledge that apply no matter
what the market or technology• Ability to cut through noise • Think transmedia• Deliver what customers want (not what you
think they need)• Expand your career potential
Studying Media Psychology
• You will learn the core psychological principles that are applicable no matter what the message, brand or technology.
Learn, Evaluate, Create
Who is this for?
advertising
business
healthcare
entertainment
design
politics non-profits
social change agents
educationmarketing
Who are we?
Dr. Pamela [email protected]
Faculty, Fielding Graduate University
Director, Media Psychology Research Center
Advocate for media psychology and the power of storytelling to change lives
Passionate about applying transmedia storytelling to brand strategy and persuasive media
Dr. Jerri Lynn [email protected]
Director, Media Psychology Doctoral ProgramFielding Graduate University
President, APA Society for Media Psychology & Technology
Advocate for the use technology for social change
Passionate about linking research with practice to create effective media experiences
Things to Know• Courses are 12 weeks• Student enrollment capped at 10-12 per class• Students and faculty participate in weekly
discussion forums• All courses earn academic credit that can be
transferred into the full MA degree program• For questions about admissions requirements
and financial aid:– [email protected]
Admissions Requirements• Bachelor’s Degree• Fill out online application form• $75 application fee that can be waived by completing the
information session survey• Degree verification or official sealed transcripts• That’s it!
• Application deadline for Spring 2016 is November 1, 2015 Classes start January 4, 2016
• Current tuition for this program $2240 per course• Current cost for entire certificate is $6720
For admissions requirements, application process and financial aid, contact: [email protected]
Faculty:Dr. Pamela [email protected]
Dr. Jerri Lynn [email protected]
Teaching Assistant:Tunisha [email protected]
Admissions advisor:Pam [email protected]
