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In the Age of the Consumer, being in touch with your customers is the only sustainable competitive advantage. Social media listening is a great way to get to the consumer conversations about your brand, but most currently offered tools lead with data and graphs. These look enticing, but garnering actionable, unifying themes is nearly impossible without additional resources. Channel Signal's social media listening service is different. Learn more and schedule your free demo today.
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Empowered customers are disrupting every industry; competitive
barriers like manufacturing strength, distribution power, and
information mastery no longer create competitive advantage.
In this age of the consumer, the only sustainable competitive
advantage is knowledge of and engagement with consumers. The
successful companies will be customer-obsessed.
Sustainable Competitive Advantage
“Competitive Strategy In The Age Of The Customer” By David M. Cooperstein with Josh Bernoff, Alexandra Hayes, Elizabeth Ryckewaert
Turning a Near PR Nightmare…
Graphic OverloadOur competitors’ graphics look enticing, but garnering
actionable, unifying themes from graphs is nearly impossible.
Our Conversation Dashboard
Why Start With the Conversations that Matter?
1. Save time & money
2. Craft better marketing messages
3. Reach influencers faster
4. Understand what's behind business trends
5. Measure product & campaign stickiness
