1. Welcome! Fraser Valley Social MediaMeetup@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012

2. Having Conversations that Matter@TyrellMara Tekara Organizational Effectiveness @TekaraInc facebook.com/TekaraInc #FVSM @TekaraIncfacebook.com/TekaraIncFriday, January 20, 2012 3. @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 4. Whoare YOU?Who you areWhat It doesnt matter becomes yourHow what you do, its why you screen or lterThis isWHYdo it problem with - True friends dont careTraditionalNetworking as much about what you do for work as they do aboutBefore youQualied Self Discoveryleverage Social Media, you Community basedmust understand the WHY ofon Personal orwho you are and why you doBusiness Brand what you do! GreatConversastionsBuilding Perspective OpinionNetworks andCommunitiesCondence WHY?How do youfeel and act?Great Personality Conversastions ValuesLearningPersonal BrandWe live this Personal every dayRaw Brand How To = Passionate AwarenessAuthenticReal ConsciouslyWe build and this our wholeUnconsciously livesReturn onNetwork InvestmentReferral Real Engine RelationshipsPersonal ROIBrandAmbassadors Business ROI New New Business Business @TekaraInc Relationships Communityfacebook.com/TekaraIncFriday, January 20, 2012 5. Where are We Going? Who am I? The Foundation: Building Online Business Case Your Brand Communities @TekaraInc@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 6. Social Media ...?@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 7. Why? @TekaraIncfacebook.com/TekaraIncFriday, January 20, 2012 8. How Great Leaders Inspire ActionA TED talk by Simon SinekWhat How WHY @TekaraIncfacebook.com/TekaraIncFriday, January 20, 2012 9. #YouMatterSocial Media= A Unique Voice @TekaraInc Image Source: Polyvore, Mrsdkrebsfacebook.com/TekaraIncFriday, January 20, 2012 10. Social Media has created a level playing eld where eachindividual and business has the opportunity to express theirUnique Voice @TekaraIncfacebook.com/TekaraIncFriday, January 20, 2012 11. What is your brands WHY?What is your Unique Voice?@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 12. Building Online Communities Intentional Conversations and Relationships =Opportunity@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 13. Building your Community Follow the Follower@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 14. Building your CommunityAsk Questions @TekaraInc Facebook Source: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/facebook.com/TekaraIncFriday, January 20, 2012 15. Building your CommunityListen to the Conversation! @TekaraInc Image Source: http://markledden.wordpress.com/2010/08/16/why-i-love-hootsuite/facebook.com/TekaraIncFriday, January 20, 2012 16. Building your Community Listen to the Conversation!@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 17. Building your Community How do you dene Community?What type of conversations are taking place? What type of relationships are being built?@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 18. A Social Media Business Case Tekara Organizational Effectiveness@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 19. Tekaras Social Media StrategyLeveraging Assets = Thought Leadership BlogSocial Media Training =Dual Branding Model@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 20. Social Media Metrics and Measurements TwitterJuly 1st Jan 1stFollowers140 1,000RTs20310Mentions85 120030001200225015003101000750200 85140 @TekaraInc facebook.com/TekaraInc JulyJanuaryFriday, January 20, 2012 21. Social Media Metrics and MeasurementsFacebookJuly 1st Jan 1stFans 8130 Engagement 0 ... :(10%200150 10 13010050 @TekaraInc0 08facebook.com/TekaraInc JulyJanuaryFriday, January 20, 2012 22. Social Media Metrics and Measurements Website July 1st Jan 1st Unique Visitors230480Pageviews 14582068 Notes: - Blog is most viewed site on page - Top 5 Referrers of Trafc to Webpage are Social Networking sites - Increase in Organic Search Trafc3000 206822501500 14587504800 230 @TekaraInc facebook.com/TekaraInc July JanuaryFriday, January 20, 2012 23. My Life at a Coffee Shop @TekaraIncfacebook.com/TekaraIncFriday, January 20, 2012 24. Your Challenge! Take ONE meaningful online relationship you have createdofine! Share with everyone through the #FVSM hashtag the WHY of your personal or business brand!@TekaraInc facebook.com/TekaraIncFriday, January 20, 2012 25. When can we have coffee? @TekaraIncfacebook.com/TekaraIncFriday, January 20, 2012 26. Thank you! Fraser Valley Social Media MeetupTyrell Marawww.tyrellmara.com@TyrellMara Tekara Organizational Effectiveness www.tekara.com @TekaraInc @TekaraIncfacebook.com/TekaraIncFriday, January 20, 2012