VERVE Title Slide
JULIE BERNARDChief Marketing Officer, Verve
THE RISE OF MOBILE PRODIGIES: MILLENNIALS, GEN Z AND THE FUTURE
OF MOBILE MARKETING
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MOBILE PRODIGIES EXPERTS WHO HAVE NEVER LIVED IN A WORLD WITHOUT
MOBILE; THEIR DEVICE IS A PART OF THEIR PERSONAE
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MOBILE PRODIGIES SHAPING OUR INDUSTRY
EMBRACING THE APP ECOSYSTEMGRANTING PERMISSION WITH
RELEVANCEDEMANDING INNOVATIVE CONTENT
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EMBRACING THE APP ECOSYSTEM
THE APP ECOSYSTEM IS ALIVE AND VIBRANT
95% make purchases in-store based on ads seen on mobile
device
Mobile is primary screen for 56% of users at home when starting
a shopping search
61% buy in-store based on a mobile ad, at least monthly
60% download 1 or more apps weekly; 5 - 6 per month
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DEMANDING INNOVATIVE CONTENT
THE TIME TO REINVENT MOBILE CREATIVE IS NOW!
Essential to grabbing attention Appealing aesthetic
designNon-intrusive FunctionalFun and imaginative Predictive
personalization
Content that compels, engages and dovetails contextually with
what they are doing at that moment
42% click on an ad when we get creative right
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3D CubeSmart Rise VideoCanopy
HI IMPACT DOES NOT MEAN INTRUSIVE
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3D Cube
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Smart Rise Video
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Canopy
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GRANTING PERMISSION WITH RELEVANCE
DATA PERMISSION IS GRANTED THROUGH RELEVANCE AND REWARD
80% expect tailored ads, recognizing location, interests,
hobbies, habits
77% prefer ads customized to current activity
71% prefer ads customized to their location
60% will share sensitive data when presented with more relevant
content
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EMBRACING THE APP ECOSYSTEMGRANTING PERMISSION WITH
RELEVANCE
DEMANDING INNOVATIVE CONTENT
MOBILE PRODIGIES SHAPING OUR INDUSTRY
WHITE PAPER DOWNLOAD:
WWW.VERVEMOBILE.COM/MOBILEPRODIGIES
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