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Sample Work ProductsDemandbase Infographic

Demandbase is the first targeting and personalization platform for B2B built on the ability to identify your target accounts, wherever they are on the Web. Our solutions integrate into and enhance your existing web analytics, marketing automation, CRM and content management tools to help attract, engage and convert your target accounts, and then measure across initiatives to show how they're impacting revenue.

TraditionalB2B Marketing

67%

Purchase and Serve Ad Impressions Only to Your Target Accounts

Quantity Over QualityFill the Top of the Funnel, Deliver at Critical Mass

WasteYou buy 1000’s of ad impressions hoping to get a little attention and a decent click-through-rate.

Uncorrelated DataTeams are forced to focus on broad stats such as web visits & time on site.

Connect Marketing to RevenueTrack accounts' engagement through the funnel from awareness to sale.

Better Data & Shorter FormsLeads come with detailed and standardized company info. No need for long forms.

Siloed Data in Disconnected ToolsNo clear link to revenue or accounts sold.

of web visitors actually complete the web form 30%

increase in form submissions through shortened forms

Up to

The first 10 seconds of the page visit are critical for users’ decision to stay or leave.

Long FormsGood Info = High Abandon

Short FormsLimited Info = Follow Up Needed

of ads are served to unintended targets

target accountMarketing

Focus on Companies that are Likely Customers1) You have the ability to identify and target specific companies, on your website and elsewhere in the digital world.2) You have the tools and technology to customize marketing to those target accounts in real time and across the demand generation cycle.

One-size-fits-all website experience,

and generic engagement

ATTRACT

engage

CONVERT

Measure

100%of their ad budgets on target

accounts with zero waste

Target Account Marketers Spend

SourcesAdvertising Age Custom Webcast: Making B2B Display Ads Highly Effective for B2B Marketers

2.5%

Custom ExperienceDynamic, personalized messaging for a unique experience

Calls to ActionTargeted Messages Content

Increase website engagement by as much as 3–5 times

A Guide totarget account marketing

How to Make Marketing’s Next Move

The Only Complete B2B Target Account Marketing Solution

Demandbase is the first targeting and personalization platform for B2B built on the ability to identify your target accounts, wherever they are on the Web. Our solutions integrate into and enhance your existing web analytics, marketing automation, CRM and content management tools to help attract, engage and convert your target accounts, and then measure across initiatives to show how they're impacting revenue.

TraditionalB2B Marketing

67%

Purchase and Serve Ad Impressions Only to Your Target Accounts

Quantity Over QualityFill the Top of the Funnel, Deliver at Critical Mass

WasteYou buy 1000’s of ad impressions hoping to get a little attention and a decent click-through-rate.

Uncorrelated DataTeams are forced to focus on broad stats such as web visits & time on site.

Connect Marketing to RevenueTrack accounts' engagement through the funnel from awareness to sale.

Better Data & Shorter FormsLeads come with detailed and standardized company info. No need for long forms.

Siloed Data in Disconnected ToolsNo clear link to revenue or accounts sold.

of web visitors actually complete the web form 30%

increase in form submissions through shortened forms

Up to

The first 10 seconds of the page visit are critical for users’ decision to stay or leave.

Long FormsGood Info = High Abandon

Short FormsLimited Info = Follow Up Needed

of ads are served to unintended targets

target accountMarketing

Focus on Companies that are Likely Customers1) You have the ability to identify and target specific companies, on your website and elsewhere in the digital world.2) You have the tools and technology to customize marketing to those target accounts in real time and across the demand generation cycle.

One-size-fits-all website experience,

and generic engagement

ATTRACT

engage

CONVERT

Measure

100%of their ad budgets on target

accounts with zero waste

Target Account Marketers Spend

SourcesAdvertising Age Custom Webcast: Making B2B Display Ads Highly Effective for B2B Marketers

2.5%

Custom ExperienceDynamic, personalized messaging for a unique experience

Calls to ActionTargeted Messages Content

Increase website engagement by as much as 3–5 times

A Guide totarget account marketing

How to Make Marketing’s Next Move

The Only Complete B2B Target Account Marketing Solution

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Sample Work ProductsLinkedIn Infographic

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Sample Work ProductsApttus Accelerate Event Marketing

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Sample Work ProductsApttus Dreamforce Event Marketing

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this book belongs to

COLOURING

Sample Work ProductsMarketo eBook

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Sample Work ProductsDemandbase eBook

A Guide to Making Display Ads Highly Effective for B2B Marketers

MAKING B2B DISPLAY ADS

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Sample Work ProductsLinkedIn eBook

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Sample Work ProductsLinkedIn Video Production

Click image to see full video.

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Thank You!

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