END-TO-END MARKETING AUTOMATION

Intel IIP - 2016

The Current Landscape

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Traditional email marketing automation is a technology that is now over 20 years old. While it is still a very effective tool, it falls up short in several areas.

• We can not measure most common hard KPIs.• Email won’t tell us how people feel about our brand.• We can not measure customer reactions to products.• Email can’t tailor specific content to customer interests.

"Half my advertising is wasted, I just don't know which half.” -John Wanamaker

The Traditional Approach:Where Sending Emails Comes Up Short

T R A D I T I O N A L E M A I L M A R K E T I N G A U T O M A T I O N

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C R O S S - F U N N E L M A R K E T I N G

The Current Approach:Email Marketing with Tracking

Engaging Customers

Automated Marketing (Email)

Adjusting & Refocusing Strategy

Building & Analyzing the CRM

Email & On-Site Analytics

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C R O S S - F U N N E L M A R K E T I N G

The End-to-End Approach:Focusing Efforts Cross-Funnel

Engaging Customers

Automated Marketing (Email)

Adjusting & Refocusing Strategy

Building & Analyzing the CRM

Email & On-Site Analytics

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C R O S S - C H A N N E L M A R K E T I N G

The Multi-Faceted Approach:Spreading Efforts Cross-Channel

Blog/SEO Content

Google AdWords

Facebook Ads

Salseforce

News Signups

Free Product Trials

Drip Campaigns

App Push Notifications

Email Newsletters

Heat Mapping

Google Analytics

Silverpop Analytics

Social Influencer Engagment

Customer – Focused Content Strategy

Retargeted Ads

YouTube Content

Trade Shows

Customer Loyalty Rewards

Optimize Landing Pages

Email Multivariate Testing

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Automation Tools ComparedThe Advantages of Silverpop

S I L V E R P O P V S Y E S M A I L

At CMD we currently recommend Silverpop for most of our clients with marketing automation needs. Silverpop integrates well with most enterprise CRMs, preserves email code for better user experience and has send time optimization. Yesmail has none of those things.

Features aside, CMD is a Silverpop certified partner and Silverpop has a good track record for reliability and customer support.

ANY QUESTIONS?Thank You

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