Welcome

RICHMEDIA

- Deepak S M

AGENDA :

What is RichMedia

• Why does RichMedia exist?

• Evolution of RichMedia

• Types of RichMedia ad formats.

• drawbacks of RichMedia.

What is RichMedia

Advertisements with which users can interact (as opposed to solely animate) in a web page format.

Which includes:

text, graphical images, moving images, sound and video in a single package to create an effect greater than the sum of the parts.

Why does Rich Media exist?

• Static banners yield a click-through rates of less than 1%.

• The lower the CTR, the lower the revenue the ad brings in.

• Websites are now offering larger, more creative units in hopes of generating more impressions, which would allow them to make a larger profit.

• When compared to the normal standard formats ads RichMedia Formats converts the impressions and clicks to Actions.

• 1996 • 2002 • 2006• 2011

Evolution of RichMedia

1996 – Flash was introduced.

2002 - PointRoll developed and launched the first expandable online ad unit.

2006 - Online video is in high demand.

2011 – Expandable Live on iPad Launch Day.

Types of RichMedia ad formats.

Some of the widely used RichMedia Ad formats are listed below:•Expandable Banner•Polite Banner•Overlay /Floating•Synchronized Units•Floating Expandable

All this ad formats could be added with video, interactive games as well.

Example: http://www2.mediamind.com/creative_zone/Despicable_Me_2_15089845/index.html

Drawbacks of RichMedia

• Needs more Bandwidth to serve the ads.• Cost is very expensive to build the ads.• Needs Plugins and Silverlight software.

References:

•Wikipedia•Media mind.

Thank you