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Jonathan Milne, GM Europe Follow us @CeltraMobile
© 2012 Celtra Inc. All rights reserved.
Celtra offers the most
flexible and easy-to-use platform that
enables scalable rich media mobile advertising
across native apps and the mobile web
on multiple device platforms
Celtra’s AdCreator is the market leading platform for mobile rich media
A D C R E ATO R
! Delivers high user engagement
! Drives brand awareness and loyalty
! Enhances multi-channel campaign efforts
! Encourages sharing of branded content
! Drives consumers into brick-and-mortar locations
! Increases sales, conversions and customer acquisition
© 2012 Celtra Inc. All rights reserved.
I N T R O D U C T I O N
© 2012 Celtra Inc. All rights reserved.
I N T R O D U C T I O N
Source: IAB UK Tablet Ad Format Study from July 2012
© 2012 Celtra Inc. All rights reserved.
© 2012 Celtra Inc. All rights reserved.
© 2012 Celtra Inc. All rights reserved.
Metrics underscore consumer engagement
M A S T E R I N G M O B I L E R I C H M E D I A
© 2012 Celtra Inc. All rights reserved.
© 2012 Celtra Inc. All rights reserved.
consolidated report > expansions
0.87%
1.45%
2.70%
0.81%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
Automotive Retail Entertainment Finance
80 å
Entertainment outperforms other verticals up to 3 times in expand rates as the content in banner unit is, in many cases, more enticing to that of other verticals.
For expandable ad format
C E LT R A . C O M / I N F O G R A P H I C
© 2012 Celtra Inc. All rights reserved.
© 2012 Celtra Inc. All rights reserved.
consolidated report > expansions
Across all ad formats
9.9%
14.3% 12.1%
21.5%
0%
5%
10%
15%
20%
25%
Automotive Retail Entertainment Finance
80 Double digit engagement rates across all verticals
C E LT R A . C O M / I N F O G R A P H I C
Leading brands run Celtra ads
© 2012 Celtra Inc. All rights reserved.
I N T R O D U C T I O N
Distribution across the world’s leading publishers
© 2012 Celtra Inc. All rights reserved.
I N T R O D U C T I O N
© 2012 Celtra Inc. All rights reserved.
I N T R O D U C T I O N
Unparalled distribution across top ad networks, mediators, DSPs & SSPs
© 2012 Celtra Inc. All rights reserved.
Understand the ecosystem and embrace it
M A S T E R I N G M O B I L E R I C H M E D I A
! Run one ad across iOS and Android
! Same ad across all media owners
! Simple trafficking
! Unified real-time reporting
! Creative agency build (or in-house)
! Make it easier and unlock larger budgets
© 2012 Celtra Inc. All rights reserved.
G O A L S
! Rapidly build HTML5 rich media ads at reasonable cost
! Create ads for all iOS and Android devices
! Deliver industry standard ad formats with rich features
! Create reliable, optimised ads with no coding required
© 2012 Celtra Inc. All rights reserved.
G O A L S
! Ad networks generally don’t want to build creatives
! Media owners focus on media performance
! Deploy campaigns quickly and easily
! Give clients a 360° view of campaign performance
© 2012 Celtra Inc. All rights resrved.
G O A L S
© 2012 Celtra Inc. All rights reserved.
Easy-to-use platform for creation, trafficking and reporting
M A S T E R I N G M O B I L E R I C H M E D I A
© 2012 Celtra Inc. All rights reserved.
A D C R E ATO R
Direct response Branding & Presentation Animation
Location
Video
Social media Gaming
Create, edit and optimise HTML5 rich media ads for smartphones and tablets with AdCreator … no coding required
© 2012 Celtra Inc. All rights reserved.
A D C R E ATO R
Deliver your ads quickly and easily with our Smart Tag Generator
! Quick two-step process
! Generate tags on the fly for multiple ad servers, networks and publishers
! Include display options
! Distribute links to tag generator to media owners ad ops teams
© 2012 Celtra Inc. All rights reserved.
A D C R E ATO R
! Real-time reporting
! Track performance across the entire media buy
! Analyse media performance
! Understand user interaction with your creative
! Detailed metrics around impressions, shown impressions
! Interaction and engagement metrics
! Engagement data for video, social media and more
© 2012 Celtra Inc. All rights reserved.
Embrace the ecosystem to scale
M A S T E R I N G M O B I L E R I C H M E D I A
© 2012 Celtra Inc. All rights reserved.
S U M M A RY
! Smartphone penetration is reaching
saturation point
! Consumers expect rich media
! Rich media is far more engaging than static banners
! Mobile rich media is up to 10x as engaging as online rich media
! Huge adoption of mobile rich media is underway in the market today – this is mainstream
! Embrace the ecosystem to scale
! Mobile Ads: What’s Working Infographic: www.celtra.com/infographic
! Web Site: www.celtra.com
! Creative Gallery: www.celtra.com/gallery
! Celtra on Vimeo: www.vimeo.com/celtra/videos
! Celtra Ads on iPhone/Android: celtra.com/demo
! More Info: [email protected]
© 2012 Celtra Inc. All rights reserved.
Jonathan Milne, GM Europe Follow us @CeltraMobile [email protected] +44 7801 280851 @jmilne