Tb3287 bhat rich media communications_final

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


with HP Polycom Rich Media Communications solution

Simplify Video Deployments

Kowshik Bhat, Global Solution Marketing Manager, HPMegan Bouhamama, Director, Product and Solutions, Polycom

June 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5

Agenda

Industry trendsCustomer challengesRich Media Communications solutionSolution blue printTechnology innovationsServices to ease deploymentSummary


Video Consumption Is ExplodingMobile device

proliferation

64Mtablets Today

320Mtablets by 2015

Generation raised on

video

3Bvideos

viewed daily on YouTube

66%Mobile

traffic 2015

Social connectednes

s

800Musers on Facebook

140Mon video

chat by 2015

Cloud delivery

$41Btoday

$241Bby 2020

Gartner, “iPad and Beyond: The Future of the Tablet Market,” September 2, 2011, ID: G00217137Apple Corporation, Oct 21, 2011Forrester, “Sizing the Cloud,” April 21, 2011Gartner, “Predicts 2010: Video, Cloud and UC Services Loom Large in Enterprise Communications”YouTube and Cisco Visual Networking IndexFacebook and GigaOM Pro, “The Consumer Video Chat Market, 2010-2015” Report, 2010


Video: Changing the Way IT Looks at the Network

• 20.5 % increase in video conferencing in 2011

• Proliferation of wired and wireless

devices

• Social media & video are necessary

applications

Market trends

driving

network

changes IDC, Network Forecast,

2012 • 53%: Lack of user knowledge and

training

• 49%: How to allocate and monitor

bandwidth

• 47%: How to measure the quality of

service

Top

implementatio

n concerns Network Computing, March

2012


Legacy networks unable to support video ubiquity

Customer Challenges

Complex to integrate and interoperate

Difficult to access and use

Poor video experience


Planning Bandwidth for Video

Bandwidth needs

512 Kbps Typical bandwidth needed for a HD stream

20% overhead Protocol requirement for packetization

~615 kbps Point-to-point HD video calls(512x1.2)

~2.4 MbpsPoint-to-multi-point HD video call across 4 sites(512X1.2X4)


Changing the way organizations communicate and collaborate

Rich Media Communications Solution

Play

We enableHigh performance workplaces by offering a complete rich media communications solution integrated with Microsoft Lync® at a lower overall total cost of ownership

Functionality

• Open and standards based

• Scalable, secure and comprehensive

• Proven value

http://www.polycom.com/products/voice/conferencing_solutions/microsoft_optimized_conferencing/cx7000.html?vid=Video_Introducing_the_CX7000


Simplified Solution Based On Open Standards

Broadest support for platforms, protocols and technology — no rip and replace

• Multivendor support, including TIP, CUCM, infrastructure, and network

• Integrated with Microsoft Lync® infrastructure

Validated and certified solution


Secure and Scalable Infrastructure

Scalable network (40-100G)

Unified wired and wireless access

Desktop/mobile video/immersive experience

25,000 concurrent sessions/over 375,000 VR

Secure with deep packet inspection and high security modes


Proven Business Value

Higher productivity with decreased travel, training, and meeting space cost

Up to 66% lower network TCO

Up to 50% bandwidth savings (H.264 high profile)

Streamlined manageability for multivendor infrastructure with single platform

>50% better overall TCO


HP and Polycom Rich Media Communications


Jitter-free Video with Faster Convergence

• Network downtime (slow re-convergence) • Poor performance (blocked links)• Management complexity (discrete configuration)

Core

Edge

• Increased uptime (sub 50msec re-convergence)• Highly utilized links• Single configuration per virtual switch

Core with IRF

Edge with IRF


Multi Layered Security

Unified network security policy

console

CampusLAN

Edge

WirelessLANCore

Data center

Remoteoffices andbranches

Teleworkers,partners, and

customers

Virtual machines (VMs)

WAN

Internet

18 Gbps deep packet inspection

Protection of the video store

Application protection with AppDV

AES encrypted video stream

VBP as video gateway


2-tier Architecture for Smooth Video Experience

CTRL CTR

L


Scaling Video Deployments

Medium sized deployment

All users dial 71+extensio

n

Simple, single dial-in for all usersRouted to most appropriate bridge resource

Large enterprise deployment

Virtualize up to 64 bridgesGeographically disperse super clustersSame user dialing experience

All users dial 71+extension

http://www.av-networks.de/images/codianmcu4500.jpg


http://www.google.com/imgres?imgurl=http://www.live-conferencing.com/products/images/tandberg/tandberg_codian_mse_8000_series/tandberg_codian_mse_8000_lores.jpg&imgrefurl=http://www.live-conferencing.com/index/product/id/3164/&h=438&w=300&sz=22&tbnid=pJkGvLzqaoZ1SM:&tbnh=127&tbnw=87&prev=/images?q=codian+mse+8000+picture&zoom=1&q=codian+mse+8000+picture&usg=__N42Sfd8F9WLPDQ6L-owApyuNr_o=&sa=X&ei=MSBpTdG1JovGsAOe2simBA&ved=0CBkQ9QEwAQ



Managing QoS with HP IMC QoS Manager

• Allow control of network

• Prioritise key applications and traffic

• Block, restrict non business critical

• Define, deploy, and audit policies

network-wide

SLA Manager

• Configuration and monitor network

wide SLAs

• Enforce defined service levels

• Perform network quality analysis

(NQA)

6085Devices

supported

1400+Devices from

Cisco

220Manufacturers

Single pane-of-glass for physical and virtual devices


Automatically zooms on

speaker

Eliminates audio waves

‘bouncing’

Smooth transition to the

speaker

Eagle Eye Director: Unique, Personalized Experience

Direct impact

Impersonal


High Profile Reduces Bandwidth for HD Stream

Frame rate H.264 bandwidth consumption

H.264 with high profile

CIF 30fps 128 64

4CIF 30fps 256 128

4CIF 60fps 1024 512

720p 30fps 1024 512

720p 60fps 1512 832

1080p 30fps 2048 1024

“Our research has shown that a vast majority of video calls are being done at 768 Kbps or lower, so this move by Polycom is significant. Whoever said bandwidth was free?” – Andrew Davis, Wainhouse Research Bulletin February 22, 2010

Up to 50% lowerbandwidth


Near Gigabit Speed for Mobile Video Collaboration

Multi-media & collaboration readyTwo and three spatial stream 802.11n access points

Wire-like service (450Mbps /radio)

15 HD video streams per access point, double the users

Increased reliability with RF optimizationStandards - based beam forming improves coverage

Band steering enhances 5GHz capable client performance

Concurrent 5GHz radio operation for dense deployments (466/466-R)

Seamless indoor and outdoor roamingFirst to offer Gigabit Outdoor throughput

Point-to-point and multipoint wireless communications

MSM466

MSM460

MSM466-R


The only enterprise HD video solution

Polycom® RealPresence® Mobile

Biotech leader helps millions of people around the world fight serious illnesses

1,800 tablets in 2011 to sales teams/researchers

6,000 tablets planned by 2012

60% mobile to mobile communications in field

40% mobile to enterprise

Polycom RealPresence Platform adds scale, functionality, and manageability to mobility clients


HP Polycom Unique Solution

Simple to manage

Secure and scalable

Proven business value

IRF, Lost Packet Recovery™, 50% lower video bandwidth

Superior user experience

Lower overall TCO, single management platform

Open standardsReduce complexityMultivendor integration and proven interoperability


Partner to Accelerate Video Adoption

• Network transformation vision workshop

• Network readiness assessment for video - WAN

• Video room assessment and layout

• Network security assessment for video

• LAN, WAN, WLAN optimization

• HW/SW support

• Business value services

• Architect and validate collaboration infrastructure

• Video design and installation

• Exchange, OCS/Lync ® integration

• Video interconnect optimization

• Managed services

Network consulting for video Video collaboration services


Summary - Enable High Performance Workplaces

Simplified standards based solution

Scalable and secure infrastructure

Support for legacy infrastructure

Lower total cost of ownership

With HP Polycom solution integrated with Microsoft Lync®

Visit the HP Networking booth to see the HP Polycom Rich Media Communications solution live!


Tools to Help our Clients

• Load the trial license for the Intelligent Management Center

• Learn about the FlexNetwork Architecture

• Download whitepaper on H.264 High Profile

• Read the scalable video architecture whitepaper

http://h17007.www1.hp.com/us/en/products/network-management/index.aspx

http://h17007.www1.hp.com/us/en/whatsnew/090511.aspx

http://www.polycom.com/forms/whitepaper.html?retURL=http://www.polycom.com/global/documents/whitepapers/h264_high_profile_wp.pdf

http://www.polycom.com/global/documents/whitepapers/wp_scalable_architecture_for_distributed_video.pdf


Q&A


Visit these demos

Find Out More

Attend these sessions

• TB2380 - Transitioning your network from EIGRP to OSPF, Wednesday 2:45-3:30pm

• BB2371 - 50 billion devices will connect to your network by the year 2020…are you ready? Thursday 10:00-10:45am

• FlexBranch - Converged Network and Services , Demo# HC

• HP Networking Consulting and Services: Simplify Network Modernization, Demo# KG

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