E-Newsletter Jan｜2015

Connecting customers on-the-go

The “Wi-Fi.HK” brand promotes free Wi-Fi services from public and private sectors and forms part of an initiative under the auspices of the 2014 Digital 21 Strategy launched by the Office of the Government Chief Information Officer (OGCIO). This was designed to strengthen Hong Kong’s image as one of the world’s most connected cities by making wireless Internet access freely available at certain locations.

Hotmob, Hong Kong’s first and largest mobile ad network, has announced an exclusive partnership with HKT to help advertisers reach the user segment of free “Wi-Fi.HK via CSL” service.

As one of Hong Kong’s largest telecoms service providers, Hong Kong Telecommunications (HKT) Limited supports the OGCIO initiative by providing free “Wi-Fi.HK via CSL” service at more than 1,400 access points – to the benefit of the local public and visiting tourists. Wi-Fi.HK launched in 2014. !

For website visitors, Hotmob will provide login page banners, while mobile users will see a pop-up ad immediately after Internet login. !

Advertisers can inquire by calling our sales team on 3526 0241 or emailing info@hot-mob.com.

Hotmob bags 2 Gold and 1 Bronze at MobEx 2015

Hotmob is proud to announce we won the Gold Award in Best In-app Advertising for Nike, and the Gold Award for Maxim’s and Bronze Awards for Samsung respectively in the Best Use of Rich Media categories at MobEx 2015.

Our heartfelt thanks to Nike, Maxim’s and Samsung for their continued support and trust in our partnership for these campaigns. !

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We are excited about the mobile space for 2015, and look to more opportunities to help our clients shine as we forge stronger ahead!

Campaign Highlight - Ocean Park “Lunar Lucky Fiesta”

Background!!To promote the festive special programme at Ocean Park — Lunar Lucky Fiesta and attract local families to visit the theme park during the holiday.

Execution!!Highlighting one of the featured performances – ‘Face Changing Fortune Beats’ – Ocean Park’s team interact with audience by encouraging park goers, to slide the screen to help the cartoon panda with “face changing” to create interesting facades. !

Portals Hong Kong Toolbar (iPhone)

Campaign Period Feb 16-22, 2015!

Ad Format HTML5 Pop Up!

Campaign Highlight - Ocean Park “Lunar Lucky Fiesta”

Background!!Introducing Swatch’s Valentine’s Day limited special edition for 2015, through gift idea reminders to couples to get the much-coveted limited edition for their sweethearts.

Execution!!Featuring a beautiful product image with a campaign tagline which speaks to the heart, “Where’s the key?” – draws the visual attention of audience, while posing the question of how they can find the key to the hearts of their beloved this Valentine’s Day. !

Portals Hong Kong Toolbar (iPhone &Android), Hong Kong Movie (iPhone)

Campaign Period Jan 26 - Feb 8, 2015!

Ad Format Static Pop Up!

The Chinese New Year is always the peak season for cinema operators, with moviegoers visiting the cinemas during the extended public holidays to enjoy the latest blockbusters – boosting up traffic on Hong Kong Movie. !

For the week of the CNY holidays, Hong Kong Movie reported a 9% increase in CTR for movie search and ticketing, and 12.5% increment on Banner and Pop Up Ad respectively.

Market Insights

Market Overview

Smartphone Dependence Passes Laptop For

Millennial Moms

Mobile-Based Rewards Programs Are on Hotter

Than Ever

info@hot-mob.com HotmobMobile852 3526 0241www.hot-mob.com