Video is the medium of choice! Do you want to understand a bit more about it? Here is MWS Media's Alex to talk you though Video Basics.
2. Video BasicsThis guide will give you the basic knowledge you need if you want tounderstand a bit more about video or shoot video yourself for yourbusiness.!This includes:!-A basic understanding of video!- How to shoot good video!-The best camera to use!-How to use your camera!Contents1. Video2. Camera3. Video Cameras4. Video Equipment5. Video Compression 3. 1. VideoVideo is simply a series of single images being displayed in quicksuccession which creates movement. Different countries have varyingstandards at which the speed of these images should be displayed forbroadcast onto television.!In the UK for example the PAL standard requires that 25 of theseimages or frames be displayed every second that the video plays whilstin the US, the NTSC standard is 30 frames (images) a second. This isknow as the frame rate.!Each one of these images is made up of hundreds or thousands ofpixels. The more pixels an image contains, the higher the quality ofvideo. This is the fundamental difference between Standard DefinitionVideo (SD), which has hundreds of pixels, and High Definition Video(HD), which has thousands.!In the UK the PAL standard for SD video is 720 pixels across the widthof the video and 576 pixels in height. In the US the NTSC standard forSD video is 720 pixels across the width of the video and 480 pixels inheight.!High definition video has two general international standards. 720p is1080 pixels across the width of the video and 720 pixels in height.1080p is 1920 pixels across the width of the video and 1080 pixel inheight and is currently the highest consumer and online qualityavailable. 4. 2. Camera BasicsThe first thing that you need to understand is that videocaptures light, and to shoot great video, you need to give thecamera as much light as possible. Otherwise you will be leftwith a poor quality video with no detail.!The cameras you will be using will automatically let in asmuch light as possible but in doing so will compromise thequality by making the image very pixelated.!To avoid this, give your camera as much light as possible byshooting near a window or swapping a normal light bulb fora 100watt bulb. An even better idea would be to film yourvideo outside. Although this may be a slight problem forsound, it will give you more than enough light and create agenerally more interesting video than filming in an office orshop. 5. 3. Video CamerasAs with most things in life you get what you pay for! The betterthe camera, the better the results, but the bigger the price tag.!If youre looking for high end, professional results for yourvideo then we would recommend you use a video productioncompany (of course) but if you havent got access to biggerbudgets or are shooting some simple in house content thenyou will need some of this basic equipment.!The first thing you will need of course is a camera. This can beanything from a smart phone or tablet or a handy cam.!Smart phones and tablets with a video feature are prettycommon nowadays. Although these can be quite expensive, thevideo feature is only a small percentage of that price tag. Thecameras on smart phones and tablets use auto exposure andauto white balance. They also shoot at low quality but stillrecord at a 1080p resolution.!The lens on smart phones and tablets also do not have a veryshallow depth of field, which limits your creativity. You canhowever purchase apps that allow for more creative use withthe exposure and white balance. You can also buy clip on lensesthat will attach to the smart phone to give you more control. 6. 4. Video CamerasHandycams are very similar to smart phones in regards toauto white balance and exposure. However they also useauto focus, which in a way limits your control of the image.!Handycams however do generally have a much higher bitrate and still record at 1080p. So the image quality shouldbe noticeably better.!Unlike smartphones, Handycams require an exteriormemory unit to record video, this is most commonly in theform of an SD card.!Handycams can also be similar in price, if not cheaper thansome smartphones or tablets. 7. 5. Video EquipmentAs well as a camera you will need some kind of stabalisation.Stabalisation adds quality. Unless youre deliberately re-making TheBlair Witch Project, any shakiness will result in the viewer beingdistracted.!You can use a tripod which you can easily find on most highstreets. Most consumer tripods take up very little space and areeasy to setup. Although they cant take very much weight, the vastmajority of the cameras you will be using are very light. You canadjust the level, angle and height of your camera on most tripods.For smartphones and tablets, you will need a special adapter toallow for them to be mounted on a tripod.!The other option is a rig, which is dipping slightly into theprofessional region. If you want to move the camera around whilstrecording, a rig is your best option to make sure that you retainfull control of the camera and that it remains stable. Again forsmartphones and tablets, you will need a special adapter to attachit to your rig. You can however purchase rigs especially designedfor smartphones. 8. 6. Video CompressionThe bit rate or data rate is how much your video is compressed.!Whenever you watch a video online, on a DVD or on TV, that video hashad its digital data compressed down so that its smaller. This is so thatit can it can be stored easier and so it can play quicker than that ofvideo recorded straight from a camera.!The higher the data rate, the less compression there is and thereforethe higher the quality of the video. However, the higher the data rate,the more disk space is taken up on your computer or your DVD. Thedifferent data rates available are dependant on the kind of camera youhave.!Once the editing of a video is complete, it is exported out of the editingsoftware and made into a video file. The video file created is differentfrom the one created by the camera as it has been compressed downinto a smaller video format suitable for a specific task. For example, anMPEG-2 file is ideal for a DVD as it is small enough to fit onto the disc. 9. Conclusion Make sure your settings on your camera are correct for what you want. Give your camera plenty of light. Use the right camera for the job.!Now you have completed the checklist we hope that you have an idea ofhow to shoot the best video footage!A lot of this will be trial and error and may change depending on the sizeand type of projects. Theres always a new mistake to make and a newlesson to learn from!!Check the Members Area for templates and videos to help with differentaspects of the video production process.!As always just get in touch with us if you have any questions or need anyhelp!Recap1. Video2. Camera3. Video Cameras4. Video Equipment5. Video Compression 10. Hello! We are MWS Media, a Video Production Companybased in our Greenham Airfield Studio in Berkshire.!We enjoy helping businesses succeed with our jedi likefilm making email@example.com 44812Alex is a Producer and CameraOperator at MWS Media. !He enjoys playing video games andninja training. !firstname.lastname@example.org