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This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
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presents
presented by
Social Media’s Impact On Business
Brian Bluff, President & Co-Founder
Eddie Bluff, Vice President Key Accounts & Co-Founder
Site-Seeker, Inc. © 2013
About Today…
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We’re here to help… • Toward the end of day • Consultations at your convenience
What We’ll Cover…
• Why Business Should Engage in Social Media • How to Begin • Best Practices • How is it Beneficial
Site-Seeker, Inc. © 2013
How did we get here?
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Trust
How Did We Get Here?
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The Internet Marketing Landscape
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Search Engine Results Page (SERP)
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Search Engine Market Share
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Social Media Platforms
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Common Objections: • It’s a passing fad • We can’t control what happens in social media • We can’t control what our own people will say
Site-Seeker, Inc. © 2013
Where to start: • Social Media Engagement Policy • Training • Monitoring
Site-Seeker, Inc. © 2013
Define Your Objectives • What are your goals • Where is your audience • How often can you consistently interact • What type of information do you wish to share
Site-Seeker, Inc. © 2013
Where to start • Don’t get overwhelmed – you don’t need to do it all • Focus on areas where your clients and prospects engage • Start simple & make it effective • Once you are comfortable in one, try another
Site-Seeker, Inc. © 2013
• Over 1 billion users = 3rd largest country in the world • 1 billion pieces of content (photos, videos, web links, etc) shared each day • 92% of US online consumers have a Facebook account • 39% of business owners said they planned to spend $ on FB Advertising in 2013
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• No 1 publisher of display ads, more than Yahoo, Microsoft, Google & AOL combined • 24% of user base 35-54 years old
• 58% women • 42% men
• Each user shares, on average, 415 pieces of content per year • One in every 5 page views in 2012 occurred on Facebook • Facebook has been the top searched term in the US for the past 3 years
Site-Seeker, Inc. © 2013
• 500 Million Users generate over 300M tweets and 1.6B search queries/day • 24% user base 25-34 years old • 53% of people on Twitter recommend products in their tweets • 73% of Americans trust information and advice from Twitter • 31% of US Consumers have searched a hashtag they saw on TV • 11% of adults tweet multiple times daily
Site-Seeker, Inc. © 2013
• 89% of Americans 12 or older are personally familiar with Twitter • 42% of Twitter users follow brands • 36% of Twitter users signed up in the past year • 53% of B2B companies actively use Twitter • B2B Marketers on Twitter generate twice as many leads
Site-Seeker, Inc. © 2013
• Over 175 Million members • Business professionals • 79% are 35+ years old • Linkedin promotes:
• Business intelligence • Business development • Creation of business relationships • Conversation
• As of 9/30/12 professionals are joining at a rate of 2/second • 50 million new members in 2011vs 6 years to add first 50
million Site-Seeker, Inc. © 2013
• 2nd largest search engine in the world • Every minute 72 hours of video are uploaded to YouTube • Reasons marketers use YouTube:
• 66% for Content Marketing • 49% for Search Engine Optimization • 69% for Branding • 54% for Social Media engagement • 14% for Customer Service
• More than 20% of global YouTube views are on mobile devices
Site-Seeker, Inc. © 2013
• 500 Million users • As part of Google it’s important to be here since it can influence search rankings • Google Circles offers audience segmentation • G+ App is preinstalled in 900,000 Android devices activated each day • G+ Communities • G+ = largely male • G+ Hangouts
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• Reasons Marketers blog: • 77% for Content Marketing • 75% for Search Engine Optimization • 64% for Branding • 48% for Social Media • 21% for Customer Service
Site-Seeker, Inc. © 2013
• Most popular blog platforms: • Wordpress 43% • Blogger 35% • Tumblr 16% • Other 6%
• 60% of businesses have a company blog
Site-Seeker, Inc. © 2013
Your
Web
site
Vertical Websites Social
Media
0.75%
75
10,000
More Money
0.75%
94
12,500 25%
25%
1.0%
125
12,500
0.25%
67% Site-Seeker, Inc. © 2013
Determining Online Potential
Site-Seeker, Inc. © 2013
• Don’t let website designers pick keywords • Use words customers use • Examine competitor’s keywords • Position your content in the path of prospects
looking for your product or service • Provide clues about prospects’ concerns/
questions • Facilitates development of content important to
potential customers
Keywords Tell SE’s What Your Site Is About
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Twitter Search
Google Alerts
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The Convergence Of Search And Social
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Site-Seeker, Inc. © 2013
• Influenced by: • Quality of content • Number of followers • Tweet volume
Site-Seeker, Inc. © 2013
• Influenced by: • Number of connections • Profile updates • Discussions created • Popularity of discussions (comments)
Site-Seeker, Inc. © 2013
Credibility • Social Signals (Author /
Human/Social Authority) • Twitter – authoritative people
lend their authority to pages they tweet
• ReTweets are the new links
Site-Seeker, Inc. © 2013
Summary….
• Can’t ignore the numbers • Social and Search have converged • Don’t eat the whole elephant • Have a plan
o Goals o Messaging o Commitment to consistency o Content Calendar o Measure and Adjust
Site-Seeker, Inc. © 2013
Questions??
Site-Seeker, Inc. © 2013
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