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Since our last look at the global ecommerce markets the final quarter results of 2013 have come out and it's clear that Europe's internet sales are on the rise with an increase of turnover pretty much across the board. The percentage of consumers using mobile devices to access the internet is also on the up. In France 97% of purchases during the festive period were made via mobile devices, for example. And due to tablet and smartphone usage increase, mobile advertising in Italy more than doubled from 2012. In these updates you will learn about Google penalising link network websites, which country returned 40% of its Christmas ecommerce gifts and which market leads the world in terms of accessing the web through mobile devices.
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MULTILINGUAL UPDATESFEBRUARY 2014
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SARAH TRAMM
DENMARK
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DANES USE ECOMMERCE TO AVOID STRESS. Six in 10 consumers say the main advantage of shopping online is that you can shop at your convenience.
SOURCE: FDIH
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FOREIGN RETAILERS ARE ATTRACTING DANISH CONSUMERS. Almost one in two ecommerce purchases were from a non-Danish retailer in Q4 of 2013.
SOURCE FDIH
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THE PARTNERSHIP BETWEEN POST DENMARK & CHINA POST WILL OPEN UP BOTH MARKETS. Danes will have access to the Chinese market through the platform ULE.com SOURCE FDIH
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LÉA COSTANTINIJEAN-YVES SCAURI
FRANCE
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ECOMMERCE TURNOVER IS UP, BUT BASKET VALUE DOWN. While turnover has hit €51 billion, the
average basket value was down to €84.5 from €87.
SOURCE Fevad
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CLICK AND COLLECT IS POPULAR AMONG CONSUMERS. Retailers including Amazon,
Carrefour, and Auchon all offering this service in France now.
SOURCE Fevad
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MEANWHILE FRENCH LINK NETWORK BUZZEA HAS BEEN HIT BY A GOOGLE PENALTY.
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GLORIA GAVRILOVICLISA HESSLER
GERMANY
KAI MICHAELSEN
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MARKETERS ARE PLANNING LEGAL ACTION AGAINST EYEO GMBH, OPERATOR OF ADBLOCKER PLUS. This follows reports the company was paid
£25m by Google to show its ads.
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GERMAN LINK NETWORK IS NEXT ON GOOGLE’S HIT-LIST. Following Buzzea’s penalty Google’s head of
webspam Matt Cutts warned their attention was being directed towards Germany.
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DAVIDE TIEN
ITALY
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MOBILE ADVERTISING IS UP 129% IN THE LAST YEAR. Facebook and Google now account for 70% of mobile advertising in Italy.
SOURCE mobile.hdblog.it
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SASKIA ROSKAM
NETHERLANDS
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MOBILE INTERNET IS ON THE RISE. 70% of the Dutch now use their
phones to access the internet, up from 61% in 2012.
SOURCE MarketingOnline
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Insert Flag
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ED LANGLEY
MIDDLE-EAST
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THE MAJORITY OF WEB USERS ARE MOBILE. More than nine
in 10 internet users in the Middle East and Africa use their phones to go online – the highest rate on the globe.
Insert same flag as cover image
SOURCE eMarketer
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ED LANGLEY
NORWAY
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NORWAY HAS THE HIGHEST FACEBOOK PENETRATION IN THE WORLD. Meanwhile female internet
users are most likely to use up-and-coming social platforms such as Snapchat
SOURCE eMarketer
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MAKSIMS VISNAKOVS
RUSSIA
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YANDEX RAN A WINTER GAMES PROJECT.The internet company provided Russians with detailed, up to the minute updates from the Sochi Olympics.
SOURCE Yandex
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ANGELL ZHANG
China
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MOBILE HAS OVERTAKEN DESKTOP AS THE MOST POPULAR METHOD TO ACCESS THE WEB. 464 million of
China’s 591 million web population use their mobiles.
SOURCE CNNIC
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PATRICK VAZQUEZ
SPAIN
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SPANISH ECOMMERCE REMAINS PLAGUED BY TRUST ISSUES. There’s a fear of fraud
among consumers, with 54% still nervous about giving their details out online.
SOURCE elperiodicodearagon.com
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DESPITE THIS SPAIN IS FOURTH IN EUROPE IN TERMS OF ECOMMERCE BILLING.
SOURCE elperiodicodearagon.com
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THE AVERAGE SEO INVESTMENT IN SPAIN IS €10-20K, A STUDY HAS FOUND.
SOURCE s3-eu-west-1.amazonaws.com
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JENNIE LINDEHOFF
SWEDEN
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40% OF ECOMMERCE CHRISTMAS GIFTS GET RETURNED. In 2013 Swedes spent almost 5
billion SEK online purchasing Christmas gifts.
SOURCE E-handel
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THE MAJORITY OF SWEDISH CHILDREN OWN A MOBILE DEVICE. By the age of 11 88% of
Swedes own a smartphone and over a third have a tablet.
SOURCE eMarketer
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SWEDISH LOGISTICS COMPANY, POSTNORD, ARE OFFERING MORE DELIVERY OPTIONS. Following high demand more flexible
delivery times are now available, including timeslots of two to three hours. SOURCE eCommerce
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