Multilingual Digital Single Market - lt- Multilingual DSM.pdf@JochenHummel Multilingual Digital Single Market 3 ... Multilingual SEO/SEM ... multilingual CMS, human and machine translation,

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  • Multilingual

    Digital Single MarketJochen Hummel, CEO

    language technology software

  • Multilingual Digital Single Market@JochenHummel 2

    About Me

    Founded and exited

    Founded and passed on

    Manage

    Founded and represent

    Chair

  • Multilingual Digital Single Market@JochenHummel 3

    The Vision of a Digital Single Market

    Consumers need to be able

    to buy the best products

    at the best prices,

    wherever they are in Europe.

    Vice-President Ansip, Dec 2014Accelerating growth through a connected Europe:

    Speech at GSMA Mobile 360 conference in Brussels

    http://europa.eu/rapid/press-release_SPEECH-14-2420_en.htm

    http://europa.eu/rapid/press-release_SPEECH-14-2420_en.htm

  • Multilingual Digital Single Market@JochenHummel

    and the Reality

    http://europa.eu/rapid/attachment/IP-15-

    4653/en/Digital_Single_Market_Factsheet_20150325.p

    df

    4

  • Multilingual Digital Single Market@JochenHummel

    Broken already by a Simple Search

    Rasenmher

    5

  • Multilingual Digital Single Market@JochenHummel

    Multilingual E-Commerce

    Content

    Static

    Dynamic

    www. alleywatch.com6

  • Multilingual Digital Single Market@JochenHummel

    Consumers Control Content

    KNOWLEDGE

    7

  • Multilingual Digital Single Market@JochenHummel

    Multilingual E-Commerce

    Content

    Search

    SEO/SEM

    Feedback

    Customer Support

    Social Media Analysis

    www. alleywatch.com8

  • Multilingual Digital Single Market@JochenHummel 9

    Find and Buy what you are Looking for

    String and language independent meaning

    search

    Find product

    Explore product offering Browse a product graph instead of a hit list

    Use related information Similar products, related products, customer

    feedback

    Product information in your

    language

    Machine translation, computer-assisted

    translation (CAT)

  • Multilingual Digital Single Market@JochenHummel

    Multilingual Knowledge System

    DSM Shopping

    10

    Product Catalogue

    CRMERP

    Feedback

  • Multilingual Digital Single Market@JochenHummel 11

    Turning a Challenge into a Win

    If we manage, in spite of our many cultures and languages,

    to create a Digital Single Market and cross-border eGov, we

    will become the fittest for the global market.

  • Multilingual Digital Single Market@JochenHummel 12

    Contact

    Jochen Hummeljochen@coreon.com

    @JochenHummel

    +49 172 766 66 33

    Berlin - Mitte

    www.coreon.com

    www.esteam.se

  • Multilingual Digital Single Market@JochenHummel

    Multilingual SEO/SEM

    Language strategy, multilingual CMS, human

    and machine translation, terminology

    management, term watch, coin and copy

    Realize global growth

    opportunities

    Keep up with local

    competition

    Country strategy, text analytics, data mining,

    regional linking, language / marketing metrics

    Manage multilingual web

    contentMultilingual content management, terminology/

    keyword management, meta information

    translation, regional linking

    Optimize online marketing

    globally

    Keyword translation, text analytics of

    used/searched for terms, A/B testing data

    mining, term performance

    Collaboration between

    Marketing and Translation

    CMS and SEO/SEM driven by central

    Multilingual Knowledge System, term value/cost

    13

  • Multilingual Digital Single Market@JochenHummel

    Managing Multilingual Discoverability

    Marketing

    $ / Term$ / Hit $ / Sale

    Terms

    Multilingual Knowledge System

    Content Creation

    Global CMS

    Dat

    a M

    inin

    g

    Tex

    t A

    nal

    yti

    cs

    A|B

    14

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