Mobile Industry Stats

MOBILE INDUSTRY STATS


By 2015, 81% of U.S. cell users will have smartphone (Source: Goldman Sachs, 2011)


53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)


US mobile subscriptions officially crossed the 100% penetration mark in Q4 2010 (Source: Chetan Sharma Consulting)


The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million (Source: IDC)


Smartphones and tablet computers will increase mobile Web traffic by 26 times during the next four years (Source: Cisco Systems, 2011)


The number of Smartphone users worldwide is predicted to exceed 1 billion by 2014 (Parks Associates, 2010)


25% of US mobile web users only access the web from their mobile phones (Source: On Device Research, 2010 as reported by MobiThinking)


Mobile is predicted to be bigger than internet in 5 years (Morgan Stanley, 2010)


Of the 70 percent of shoppers who used a mobile phone while in a retail store during the holidays, 62 percent accessed that store’s site or app and only 37 percent of respondents accessed a competitor’s site or app.. (Source: ForeSee, 2013)


At the end of 2013 there are more mobile devices on Earth than people. (Source: Cisco, 2013)


80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)


74% of online retailers have already, or are currently, developing a mobile strategy (Forrester Research study produced in conjunction with Shop.org, 2010)


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