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A few slides that outline how the web is becoming more and more mobile in China - the next frontier for all marketers businesses that want to grow using mobile and the web
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Mobile web Mobile web usageusage and and growthgrowthin Chinain China
In ChinaIn Chinathere arethere are
600M600M web web usersusers
Over Over 80%80% of of themthem
goes online goes online with a with a
smartphonesmartphone
The majority of The majority of mobile web mobile web users are users are betweenbetween18 and 3518 and 35years oldyears old
Over 50% of Over 50% of themthemhas a has a bachelorbachelor degreedegree
39%39% of people of people use the mobile use the mobile web to do web to do mobile shoppingmobile shopping
72%72% of user use of user use the mobile web the mobile web
many times a many times a dayday
Only Only 28%28% of rural of rural people use the web people use the web
regularlyregularly
Still, the percentage Still, the percentage of rural people who of rural people who access the web via access the web via
mobile is mobile is 79%79%
70%70% of China’s new of China’s new web users do so via web users do so via
their smartphonestheir smartphones