Mobile Stats - August 2014 Mobile Stats - August 2014 This document looks at the mobile stats across

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Text of Mobile Stats - August 2014 Mobile Stats - August 2014 This document looks at the mobile stats across

  • Mobile Stats - August 2014 This document looks at the mobile stats across the network for the year. In this we look at the share of traffic and sales that originated from a mobile device as well as the conversion rates of each, before breaking this down into the individual device stats that are driving these trends. We are also able to look at average order values by device too. August Highlights - 24,700 sales each day originated from a mobile device (smartphone and tablet) - 9,300 of these were through a smartphone - 450 clicks originated from a mobile device every minute - 390 sales were generated through a smartphone each hour - 25% of revenue generated for our advertisers in August was through a mobile device

  • Mobile vs Non Mobile Traffic

    January 2013

    February 2013

    March 2013April 2013 May 2013 June 2013 July 2013 August 2013

    September 2013

    October 2013

    November 2013

    December 2013

    January 2014

    February 2014

    March 2014April 2014 May 2014 June 2014 July 2014 August 2014

    75.40% Non Mobile

    73.94% Non Mobile

    73.84% Non Mobile

    63.31% Non Mobile 71.42%

    Non Mobile 71.16% Non Mobile

    66.59% Non Mobile

    65.57% Non Mobile

    68.01% Non Mobile

    68.48% Non Mobile

    66.57% Non Mobile

    65.58% Non Mobile

    65.35% Non Mobile

    66.54% Non Mobile

    67.65% Non Mobile

    65.93% Non Mobile

    63.70% Non Mobile

    61.77% Non Mobile

    60.61% Non Mobile

    59.14% Non Mobile

    21.76% Mobile

    22.91% Mobile

    23.23% Mobile

    33.90% Mobile 24.39%Mobile

    23.87% Mobile

    29.32% Mobile

    31.27% Mobile

    29.88% Mobile

    29.30% Mobile

    31.50% Mobile

    32.42% Mobile

    32.08% Mobile

    31.34% Mobile

    30.54% Mobile

    32.49% Mobile

    34.32% Mobile

    35.58% Mobile

    36.05% Mobile

    38.34% Mobile

    Monthly

    A u g u st 1 ,

    20 14

    A u g u st 2 ,

    20 14

    A u g u st 3 ,

    20 14

    A u g u st 4 ,

    20 14

    A u g u st 5 ,

    20 14

    A u g u st 6 ,

    20 14

    A u g u st 7 ,

    20 14

    A u g u st 8 ,

    20 14

    A u g u st 9 ,

    20 14

    A u g u st 1 0,

    20 14

    A u g u st 1 1,

    20 14

    A u g u st 1 2,

    20 14

    A u g u st 1 3,

    20 14

    A u g u st 1 4,

    20 14

    A u g u st 1 5,

    20 14

    A u g u st 1 6,

    20 14

    A u g u st 1 7,

    20 14

    A u g u st 1 8,

    20 14

    A u g u st 1 9,

    20 14

    A u g u st 2 0,

    20 14

    A u g u st 2 1,

    20 14

    A u g u st 2 2,

    20 14

    A u g u st 2 3,

    20 14

    A u g u st 2 4,

    20 14

    A u g u st 2 5,

    20 14

    A u g u st 2 6,

    20 14

    A u g u st 2 7,

    20 14

    A u g u st 2 8,

    20 14

    A u g u st 2 9,

    20 14

    A u g u st 3 0,

    20 14

    A u g u st 3 1,

    20 14

    62 .8 4%

    60 .0 1%

    58 .3 4%

    57 .7 4%

    62 .3 8%

    63 .6 7%

    62 .4 3%

    59 .8 8%

    57 .4 6%

    58 .2 0%

    59 .8 2%

    61 .4 5%

    59 .9 1%

    59 .2 2%

    60 .1 1%

    54 .1 5%

    55 .3 1%

    62 .4 1%

    60 .6 6%

    60 .2 4%

    60 .3 5%

    59 .3 3%

    53 .3 5%

    53 .9 7%

    56 .7 9%

    61 .8 6%

    60 .0 7%

    58 .9 4%

    59 .5 1%

    54 .5 5%

    53 .9 8%

    34 .0 9%

    37 .8 7%

    36 .9 8%

    40 .1 5%

    35 .8 3%

    34 .5 0%

    35 .4 9%

    37 .4 3%

    40 .1 2%

    39 .4 5%

    36 .1 5%

    35 .9 4%

    37 .8 3%

    38 .1 9%

    37 .1 2%

    43 .1 0%

    42 .1 0%

    35 .2 4%

    36 .8 8%

    37 .0 8%

    36 .8 6%

    38 .1 6%

    44 .5 0%

    42 .8 4%

    40 .7 6%

    35 .9 3%

    37 .7 6%

    38 .9 1%

    38 .4 3%

    43 .3 6%

    43 .8 6%

    Daily

    June 29, 2014 July 6, 2014 July 13, 2014 July 20, 2014 July 27, 2014 August 3, 2014 August 10, 2014 August 17, 2014 August 24, 2014 August 31, 2014

    62.64% Non Mobile

    62.20% Non Mobile

    59.92% Non Mobile

    59.98% Non Mobile

    58.74% Non Mobile

    60.41% Non Mobile

    59.08% Non Mobile

    58.91% Non Mobile

    58.05% Non Mobile

    53.98% Non Mobile

    33.98% Mobile

    34.38% Mobile

    36.85% Mobile

    37.01% Mobile

    37.65% Mobile

    37.10% Mobile

    38.15% Mobile

    38.59% Mobile

    39.62% Mobile

    43.86% Mobile

    Weekly

    Mobile vs Non Mobile - Mobile traffic increased by over 2 percentage points and was up to 38.34% of all network traffic - We have seen strong growth in mobile traffic at week- ends, with in excess of 40% of traffic originating from a mobile device. - Mobile traffic peaked on Saturday 23rd August with 44.5% of all traffic originating from a mobile device

    Device Category Non Mobile

    Mobile

    Other

    Questions? Comments? Get in touch at strategy@affiliatewindow.com

  • Traffic Breakdown by Device Type

    January 2013

    February 2013

    March 2013April 2013 May 2013 June 2013 July 2013 August 2013

    September 2013

    October 2013

    November 2013

    December 2013

    January 2014

    February 2014

    March 2014April 2014 May 2014 June 2014 July 2014 August 2014

    14.05% Other Mobile

    13.19% Smartphone

    14.89% Smartphone

    15.15% Smartphone

    14.08% Smartphone

    14.65% Smartphone

    14.84% Smartphone

    15.85% Smartphone

    17.36% Smartphone

    18.00% Smartphone

    18.10% Smartphone

    18.44% Smartphone

    65.35% Desktop

    66.54% Desktop

    67.65% Desktop

    65.93% Desktop

    63.70% Desktop

    61.77% Desktop

    60.61% Desktop75.40%

    Desktop 73.94% Desktop

    73.84% Desktop

    63.31% Desktop 71.42%

    Desktop 71.16% Desktop

    66.59% Desktop

    65.57% Desktop

    68.01% Desktop

    68.48% Desktop

    66.57% Desktop

    65.58% Desktop

    59.14% Desktop

    14.82% Tablet

    14.06% Tablet

    12.92% Tablet

    14.81% Tablet

    15.07% Tablet

    15.36% Tablet

    16.24% Tablet

    14.05% Tablet

    Monthly

    A u g u st 1 ,

    20 14

    A u g u st 2 ,

    20 14

    A u g u st 3 ,

    20 14

    A u g u st 4 ,

    20 14

    A u g u st 5 ,

    20 14

    A u g u st 6 ,

    20 14

    A u g u st 7 ,

    20 14

    A u g u st 8 ,

    20 14

    A u g u st 9 ,

    20 14

    A u g u st 1 0,

    20 14

    A u g u st 1 1,

    20 14

    A u g u st 1 2,

    20 14

    A u g u st 1 3,

    20 14

    A u g u st 1 4,

    20 14

    A u g u st 1 5,

    20 14

    A u g u st 1 6,

    20 14

    A u g u st 1 7,

    20 14

    A u g u st 1 8,

    20 14

    A u g u st 1 9,

    20 14

    A u g u st 2 0,

    20 14

    A u g u st 2 1,

    20 14

    A u g u st 2 2,

    20 14

    A u g u st 2 3,

    20 14

    A u g u st 2 4,

    20 14

    A u g u st 2 5,

    20 14

    A u g u st 2 6,

    20 14

    A u g u st 2 7,

    20 14

    A u g u st 2 8,

    20 14

    A u g u st 2 9,

    20 14

    A u g u st 3 0,

    20 14

    A u g u st 3 1,

    20 14

    62 .8 4%

    60 .0 1%

    58 .3 4%

    57 .7 4%

    62 .3 8%

    63 .6 7%

    62 .4 3%

    59 .8 8%

    57 .4 6%

    58 .2 0%

    59 .8 2%

    61 .4 5%

    59 .9 1%

    59 .2 2%

    60 .1 1%

    54 .1 5%

    55 .3 1%

    62 .4 1%

    60 .6 6%

    60 .2 4%

    60 .3 5%

    59 .3 3%

    53 .3 5%

    53 .9 7%

    56 .7 9%

    61 .8 6%

    60 .0 7%

    58 .9 4%

    59 .5 1%

    54 .5 5%

    53 .9 8%

    19 .1 4%

    20 .4 0%

    19 .5 9%

    19 .2 2%

    19 .0 0%

    20 .6 0%

    20 .7 2%

    19 .2 0%

    19 .4 3%

    22 .8 0%

    20 .4 5%

    19 .8 9%

    19 .1 0%

    Daily

    June 29, 2014 July 6, 2014 July 13, 2014 July 20, 2014 July 27, 2014 August 3, 2014 August 10, 2014 August 17, 2014 August 24, 2014 August 31, 2014

    17.40% Smartphone

    17.56% Smartphone

    19.11% Smartphone

    18.59% Smartphone

    17.54% Smartphone

    18.34% Smartphone

    18.23% Smartphone

    18.40% Smartphone

    18.88% Smartphone

    20.72% Smartphone

    62.64% Desktop

    62.20% Desktop

    59.92% Desktop

    59.98% Desktop

    58.74% Desktop

    60.41% Desktop

    59.08% Desktop

    58.91% Desktop

    58.05% Desktop

    53.98% Desktop

    14.96% Tablet

    15.23% Tablet

    16.15% Tablet

    15.70% Tablet

    14.93% Tablet

    14.69% Tablet

    15.91% Tablet

    17.07% Tablet

    17.43% Tablet

    19.10% Tablet

    Weekly

    Traffic Breakdown by Device Type - Both smartphone and tablet traffic increased again in Au- gust, at 18.44% and 16.24% respectively - Smartphone traffic peaked at 20.72% on Sunday 31st August - Tablet traffic peaked earlier in the month with a 22.8% share of traffic on Saturday 23rd August

    Device Type Desktop