Kiki JohnsonCo-Founder

Insurance Agent Mobile AppMay 18, 2015 1

MOBILE &THE CUSTOMER EXPERIENCE

Mary Meeker – Internet Trends Report May 2013 2

Average smartphone user checks their device 150-200

times/day

Utilities

3

Other verticals defining customer expectationsBecause they understand the power of mobile to contain

Service journey must be consistent across platforms

4

Customers Are Mobile

Mobile-optimized website- Mobile web, web app, responsive

- Critical for SEO

- 50% of insurance shopping starts on mobile

- 2/3’s depart if not optimized

Mobile app

- Personalized customer experience

- Utilizes device features

- Engage & contain clients

Agencies

5

Source: biznessapps.com/reseller/marketing/app-or-website.png

81% of 500 SMB’s

Mobile-Optimized Website&

Mobile App

Equally Important!

Meeting Customer Expectations

Agencies

6

CONFIDENTIAL

Mobile AppMobile WebsiteDelta Airlines Website

7

CONFIDENTIAL

Mobile AppMobile Website

8

Travelers Website

Mobile AppMobile WebsiteParadiso Insurance Website

9

1. All Apps Are Created Equal….

10

NOT

2. “Bookmarking” a mobile website a mobile app

Apps

11

Anticipating expectations with simplicity in the moment

Shifting dialog from technology to:

“This is how the app helps us do business”

Mobile Is All About…

Thank You!

Kiki JohnsonInsurance Agent Mobile

Application

Kiki@GoInsuranceAgent.com980.875.0353

GoInsuranceAgent.com

12© - Blue I, LLC 2015