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Presentation by Jouk Pleiter, CEO & Co-Founder of Backbase about the Future of Payments, how mobile and customer experience are changing the world.
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Customer Experience Solutions. Delivered. 1
Bank 2.0 Portal
Customer Experience Solutions. Delivered. 2
Bank 2.0 : “Inside-Out” vs “Outside-In”
Internal Systems& Products Inside—Out
ApproachHTML PushOn-Size-Fits-AllSilos
HTML PushOn-Size-Fits-AllSilos
Outside-InApproach
CustomerExperience Layer
CustomerExperience Layer
CustomerExperience
Customer Experience Solutions. Delivered. 3
Bank 2.0 : One Platform, Multiple Devices
Desktop Tablets Smartphone
BACKBASEBank 2.0 Portal
Social NetworksSocial Networks
CloudContent, Data & Services
CloudContent, Data & Services
EnterpriseContent, Data and Applications
EnterpriseContent, Data and Applications
unifieddesktop
FrontOffice
3
Customer Experience Solutions. Delivered. 4
Integration Layer
Bank 2.0 : One Platform, Multiple Channels
Customer Experience Platform
PublicWebsite
OnlineBanking
MobileBanking
BranchFront-end
Call CenterFront-end
Other…
TransactionSystems
Advisory Tools
Communication Tools
PersonalizedContent
3rd Party Tools
Core Systems Payment Brokerage Credit Cards Etc.Payment Brokerage Credit Cards Etc.
Web Services Pre-fill Straight Through Processing Etc. Web Services Pre-fill Straight Through Processing Etc.
Customer Experience Solutions. Delivered. 5
Bank 2.0 : Customer Experience Layer
Internal Systems& Products Inside—Out
ApproachHTML PushOn-Size-Fits-AllSilos
HTML PushOn-Size-Fits-AllSilos
Outside-InApproach
CustomerExperience Layer
CustomerExperience Layer
CustomerExperience
Customer Experience Solutions. Delivered. 6
Bank 2.0 : Customer Experience Layer
Customer Engagement Portal
Internet / Mobile Branch Call Center
1:1 customer treatment(targeting, segmentation)
Business Rules
collect customer preferences(implicit & explicit)
Customer Profile
Transactional
Core Banking
CRM, Brokerage, …
Other Back-end Functions
PFM, …
3rd Party Functions
Consistent across Channels
Content
Simulation, Calculators, …
Advisory Tools
Re-UsableWidgets
Re-UsableWidgets
Customer Experience Solutions. Delivered. 7
BusinessIT
Customer
Outside-In | User Experience
Personal & Relevant
Any Place, Any Device (Mobile)
Leverage existing Infra
Easy Integration
Secure & Performance
Modern Web Technology
Differentiate
Grow the Business
Less IT Dependency
Faster Time to Market
Bank 2.0 : Align Stakeholders
Customer Experience Solutions. Delivered. 8
Bank 2.0 : Align Stakeholders
INTERNALSYSTEMS
AND PLATFORMS
CustomerExperience
CHANGE REQUIREMENTS
CHANGE CAPABILITY
Customer Experience Solutions. Delivered. 9
Existing Banking Systems
Portal Manager(e-Business Professionals)
Portal Manager(e-Business Professionals)
Bank 2.0 : Align Stakeholders
Bank 2.0 Portal Software
ITIT
Bank 2.0 Portal (Your Customers)Bank 2.0 Portal
(Your Customers)
Customer Experience Solutions. Delivered. 1010
We Deliver : Bank 2.0 Solutions for Financials
Customer Engagement
Portal Software
Customer Experience Solutions. Delivered. 11
Track-Record : Bank 2.0 Solutions. Delivered.
2.02.0
2.0
2.0
2.0
Customer Experience Solutions. Delivered. 12
WWW.BACKBASE.COM
NEW YORK : +1 866 800 8996
AMSTERDAM: +31 (0)20 465 8888
Q&A | Thank you for your Time
