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Bringing today’s medical minds together for tomorrow 2017 Marketing Planner

Medical Event and Media Marketing Planner

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Page 1: Medical Event and Media Marketing Planner

Bringing today’s medical minds together for tomorrow

2017

Marketing Planner

Page 2: Medical Event and Media Marketing Planner

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Anywhere there’s a heartbeat of medical manufacturing, we build infrastructure for community engagement and innovation. Because of our commitment and process, our global community has increased to record levels, currently reaching more than 1 million medical device professionals each month. Every platform we offer to professionals in this community to discover, network, and source is the most utilized of its kind, be it MD&M & BIOMEDevice events, MD+DI digital media, or our Qmed.com directory. These platforms are engines fueling great outcomes for medicine and the businesses that serve it.

Unique Event Community:

21,654

Unduplicated Medical Community: 289,856

Experienced Team of Editors and Industry Experts deliver relevant,

compelling, and exclusive content

Jamie Hartford Director of ContentDaphne Allen Executive EditorMarie Thibault Managing Editor

Award-Winning Programs ■ 2016 Maggie Award: Best Feature Article Trade Media

■ 2016 Maggie Award Finalist: Medical, Dental & Related Services Trade Media

■ 2015 Maggie Award: Best Web or eNewsletter Article Trade & Consumer Media

of our community is involved in the

purchasing process

Total reach of more than 1 MILLION

MEDTECH EXECUTIVES through live events,

websites, digital media, and more

97%

regionally located, industry-leading events and conferences showcasing the latest developments and technological innovations

8

Our Medical Group’s live events and multichannel media solutions connect you 365 days a year with buyers and suppliers you want to meet in person and online.

Who We Are

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164,193 Engineers

71,251 Executive Management

21,654 Live Event Attendees

Key Community

Members You Want to Reach

TOP 5Medtech Sectors

■ Medtronic

■ Boston Scientific

■ Covidien

■ Abbott Labs

■ St. Jude Medical

■ Edwards Lifesciences

■ BD Medical Systems

■ Ethicon

■ Stryker Endoscopy

■ Baxter Healthcare

■ 3M

■ Beckman Coulter

■ Becton Dickinson

■ Johnson & Johnson

■ W.L. Gore & Associates

■ Teleflex

■ CareFusion Corporation

■ Alcon Laboratories

■ Zimmer

■ Philips Medical Systems

■ GE Healthcare

■ Siemens Healthcare Diagnostics

Top Companies

Drug Delivery

Surgical

Orthopedic

Cardiovascular

Combination

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Qmed Online Directory

Live Events

Website Advertising

Editorial eNewsletters

White Paper Program

Webinars (Editorial and

Custom)

Conference Sponsorships

Fundamentals Courses Custom eNewsletter Custom Admail Technology Roundup eBook

Research Surveys

Branding

Lead Generation

Online Traffic Drivers

Thought Leadership

Targeted Markets

Live Event Traffic

New Leads. New Customers. New Projects.With a diverse set of products, our expert team can help you plan and execute a multichannel marketing campaign to give you:

Greater visibility and brand awareness

Access to new markets

Direct access to qualified buyers

Our Solutions

Which Mix of Products Will Work Best for Me?

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Qmed Online Directory

Live Events

Website Advertising

Editorial eNewsletters

White Paper Program

Webinars (Editorial and

Custom)

Conference Sponsorships

Fundamentals Courses Custom eNewsletter Custom Admail Technology Roundup eBook

Research Surveys

Branding

Lead Generation

Online Traffic Drivers

Thought Leadership

Targeted Markets

Live Event Traffic

*Forrester Research, 2015

of B2B buyersconduct more than half of their research online before making an offline purchase*

74%

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November 8–9, 2017 Minneapolis, MN | Minneapolis Convention Center ATX Minneapolis, Design & Manufacturing Minneapolis, ESC, MD&M Minneapolis, MinnPack, PLASTEC Minneapolis

January 31–February 2, 2017 Santa Clara, CA | Santa Clara Convention Center DesignCon

December 6–7, 2017San Jose, CA | San Jose Convention CenterBIOMEDevice San Jose, ESC

February 7–9, 2017Anaheim, CA | Anaheim Convention CenterATX West, Electronics West, MD&M West, Pacific Design & Manufacturing, PLASTEC West, WestPack

Our advanced manufacturing events and conferences are the perfect environments to showcase and demonstrate your innovative technology, equipment, materials, and service solutions. Located in high-performing manufacturing regions, our events enable you to meet new prospects, develop your brand, and engage in thought-leadership conversations.

Event Solutions

86% of attendees recommend, specify, or make the final decision

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May 16–18, 2017 Biennial Event Toronto, Ontario Toronto Congress Center ATX Canada, Design & Manufacturing Canada, PACKEX Toronto, PLAST-EX, Powder & Bulk Solids Toronto

March 29–30, 2017 NEW Cleveland, OH Cleveland Convention Center Advanced Design & Manufacturing Cleveland

June 13–15, 2017 New York, NY Jacob K. Javits Convention Center Atlantic Design & Manufacturing, ATX East, EastPack, MD&M East, PLASTEC East, Quality Expo

May 3–4, 2017 Boston, MA Boston Convention & Exhibition Center BIOMEDevice Boston, Design & Manufacturing New England, PLASTEC New England, ESC

Maximize your company’s presence and exposure at the show. Select from a variety of pre-show and onsite opportunities to help promote your participation and get a head start on the competition. Options include:

Event and Conference Sponsorships Get You Noticed

Show Directory

■ Enhanced Listing

■ Directory Ads

Onsite Visibility

■ Lanyard

■ Bag

■ Badge

■ Signage

Digital Opportunities

■ Pre-Event eNewsletters

■ Mobile App Ads

Networking Activities

■ Tech Theater

■ Booth Crawls

■ Lunch & Learn

■ Breakfast Briefings

■ Conference Sponsorships

84% of the community attends at least one trade show or conference per year

#1way for the community to find new technology

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Our digital products serve as a reliable information source for medtech professionals and deliver the latest breaking news as well as technical and business information straight to your target audience.

Connecting 380,000+ medical device professionals worldwide throughout its leading events, conferences, and media portfolio.

of the community use digital media to keep up-to-date on industry trends

leads generated through Webinars and Focus on Fundamentals

The world’s only 100% qualified medical device supplier directory, search engine, and daily news source. Created exclusively for OEMs actively researching and sourcing qualified suppliers, products, and services.

78% of the community influence supplier and vendor selection

use Trade Publication newsletters at least once a month to find information on new products, industry news, and emerging technology

Digital Solutions

96%

86%

7,077

3X As Big

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Our online banner program puts your company in front of 200,000+ unique visitors per month across MD+DI and Qmed websites. Brand your message on the industry’s leading websites and start driving audience engagement to your products and services by sponsoring a CPM-based banner program today.

250,000+ average monthly page VIEWS to

MDDIonline.com

100,000+ average unique

monthly VISITORS to MDDIonline.com

392,000+ average monthly

page VIEWS to Qmed.com

108,000+ average unique

monthly VISITORS to Qmed.com

Digital SolutionsWebsite Advertising

Ad Type Ad Specs Cost

Top Leaderboard 728 x 90 pixels $80/cpm

Top Rectangle 300 x 250 pixels $80/cpm

2nd Rectangle 300 x 250 pixels $70/cpm

Bottom Leaderboard 728 x 90 pixels $55/cpm

Road Block (MD+DI max 5 sponsors/mo., unless single sponsor; Qmed 1 sponsor/week) 640 x 480 pixels MD+DI $250/cpm

Qmed $5,000 per week

Pencil Ads: ■ 11,000 impressions per sponsor per month

■ 2 positions

■ Limited to 6 sponsors per month

980 x 30 pixelsMax file size: 39KB, Format: gif, jpg, animated gif, rich media, third-party tags

$3,000/mo

CPM commitments start at 25,000 impressions per month

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Qmed is a comprehensive, 100% medical device supplier directory, search engine, and daily news source featuring equipment, materials, suppliers, and services. With year-round exposure to the medical group’s more than 289,856 users, Qmed delivers the results that matter to your business and brings a clear return on investment. It provides suppliers and manufacturers with a powerful marketing platform delivering:

■ Access to the extensive community of medtech buyers, including engineers and executives ■ Robust, intuitive, and searchable supplier listings ■ Ability to generate and engage with high-quality leads ■ Enhanced profiles and content, including your products, white papers, videos, and more ■ Tools to identify sales-ready prospects and nurture leads through the funnel

A presence on Qmed means more visibility for you among an audience who use this online directory again and again during the all-important purchasing process.

†Canon Data Mine (CDM) is the premier medical manufacturing prospecting tool and is only available to suppliers with a Qmed Charter, Partner, or Sponsor program. CDM is differentiated from other prospect tools (Data.com, LinkedIn, etc.) in that users can mine for customers based on actual behavioral data.

Qmed Packages

100% qualified

Year-round exposure

Enhanced Company Profile

Feature Charter Program $10,968

Partner Program $19,250

Sponsor Program $24,750

Company Description* Yes Yes Yes

Supplier Categories 8 16 Unlimited

White Papers 1 3 Unlimited

Brochures/Spec Sheets 0 3 Unlimited

Press Releases Unlimited Unlimited Unlimited

Catalog 0 0 1 Full Catalog Upload

Custom On-Demand Webcast 0 1

Videos 0 3 Unlimited

Banner Ads 0 0 Rotating Directory Leaderboard (Full Year)

eNewsletter 0 3x/year Qmed Supplier Bulletin 4x/year Qmed Supplier Bulletin

Canon Data Mine Contacts† 20 Per Month 80 Per Month 130 Per Month

Canon Data Mine Email† 0 1 Exclusive Email Sent to 2,000 Contacts

2 Exclusive Emails Sent to 5,000 Contacts

* Company information in the entry package includes company name, description, location, and phone number only. Company information on all paid packages also includes logo, image, video, multiple locations, embedded links, and URL.

Charter Program $10,968

Yes

8

1

0

Unlimited

0

0

0

0

0

35 Per Month

0

Digital SolutionsDirectory

The #1 source for finding new suppliers is online supplier directories.

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eNewsletters deliver the latest news, trends, technology applications, best practice tips, and product information to the inboxes of medtech professionals.

Text Ad (6-Month Program):

North American Edition

European Edition

Once a week $20,925 $11,520

Twice a month $16,500 $7,750

Once a month $9,135 $4,260

One time placement $2,100 $1,632

Square Ad:

North American Edition

European Edition

Twice a month/12 months $11,520 $10,500

Once a month/12 months $9,828 $8,160

Twice a month/6 months $9,828 $6,120

Once a month/6 months $5,760 $4,260

One time placement $1,155 $1,632

Qmed Daily North American or European EditionAdvertise alongside quality content in this leading medtech newsletter delivered straight to the inbox of medical device professionals.

CirculationNorth American Edition: 70,000 European Edition: 50,000

Qmed Resource Ad:

One week per month/6 months $8,292

MD&M and BIOMEDevice BulletinConnect with 10,000 medtech professionals and attendees around the industry’s hottest design and manufacturing events of the year. Each show’s Bulletin will target regional subscribers from MD+DI’s audiences, as well as pre-registered show attendees.

Rates (per bulletin):

Featured Sponsor—Exclusive $2,175

Supporting Sponsor $1,815

All digital rates are net.

Digital SolutionsNewsletters

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Partner with us to create marketing solutions to reach your selected, targeted audience and deliver your marketing goals including branding, increased awareness, qualified lead generation, lead nurturing, and content development.

Focus on Fundamentals courses showcase thought leadership about broader issues, tradeoffs, and/or a unique approach to problem solving.

MD+DI and Qmed editorial webcasts are excellent, interactive online events which position your company as a thought leader with decision makers. A webcast sponsorship provides a creative way to brand your company and generate strong ROI through the delivery of high-quality leads.

Custom Solutions

Webcasts

White PaperWhite papers provide quality content and education on your solutions that answer the problems and project needs of readers. We can enable you to share quality content with a targeted audience and generate highly-qualified leads.

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Custom Solutions

82% of readers use white papers to

learn about solutions

to current challenges

Scapa MEDIFIX® Long-term Wear Solutions Second Evaluation of Adhesive Wear Duration for Wearable Devices

Sticking to our commitment to develop long-wear adhesives for secure medical device fixation That’s why we have conducted a series of human wear studies to evaluate different adhesive formulations and substrate combinations for varying wear times.

scapahealthcare.com For more information, please contact your Scapa Healthcare

sales representative or visit scapahealthcare.com/contact

Long-term wear solutions for optimal outcomes

New technology is rapidly expanding the wearable medical devices market. With over 90 percent of wearable medical devices being adhered directly to the patient’s skin, requirements call for skin friendly solutions that can be worn for longer periods of time.

Scapa Healthcare crafts custom skin interface solutions that deliver comfort, compliance, and ultimately better patient outcomes. We consider the following factors when developing a wearable adhesive solution:

Materials:

Substrate/adhesive interactions

Skin friendly, biocompatible, safe

Performance and fixation

Human behavior:

Ease of application

Comfort, breathability, gentleness

Ability to wear in water

Clinical considerations:

Skin cell rate renewal

Moisture and oxygen transmission rates

Relationship and size of occlusion to adherence area

10 Things You Need to Know about Manufacturing FDA—Approved Medical Devices By Janelle Urchenko on March 24, 2014 in Design, Lean & Quality, Medical

There are many critical elements to quality manufacturing of FDA-Approved medical devices

The purpose of the Food and Drug Administration (FDA) is to safeguard the health of the American public through the regulation of certain products, including medical devices and food-processing equipment. Health Canada has a similar mandate.

The FDA and Health Canada have full federal authority to ban and recall any products deemed dangerous.

They can also suspend or revoke registration or licensing of an establishment, effectively shutting down manufacturing facilities. Investigations can lead as far as criminal prosecution.

As outlined in a Business Case for Quality at a recent Pharmaceutical Quality System Conference, there are many costs of non-compliance, including:

� Direct costs (e.g. scrapped materials, production time) � Remediation costs (issue identification, correction and reporting) � Regulatory action costs (legal, logistical)

THE 6 SCIENCES OF MEDICAL MICRO MOLDING:

How to Achieve Better Long-Term Results and Faster Speed to Market

Basic Promotion Package ■ 30-day program (promotion & reporting) w/weekly lead report

■ 1 email promotion paper to pre-selected audience (one per month)

■ 1x promotion in relevant Qmed White Paper newsletter

■ 1x promotion across social network

■ 1 year archive on site

Package $3,000 net

Enhanced Promotion Package ■ 90-day program (promotion & reporting) w/weekly lead report

■ 3 email promotion papers to pre-selected audience (one per month)

■ 3x promotion in relevant Qmed White Paper newsletter

■ 1x promotion across social network

■ 1 year archive on site

Package $5,880 net

Custom Enhancement Program ■ A pre-selected UBM editorial staff member will work with you to write a 2-3 page white paper

■ Customized white paper you can repurpose on your website and in marketing campaigns

■ Plus – Enhanced Promotion Package

Package $8,850 net

Transform your white papers into a long-term lead generation tool with these promotional packages

White Paper

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Custom SolutionsWith a MD+DI or Qmed webcast, you can introduce, educate, and place your products and services in front of an active and qualified audience interested in your topic and generate leads from attendees.

■ Webcasts increase current and future customer-base knowledge around your offering and accelerate product adoption

■ We offer a range of packages to fit your budget and strategic goals including live/semi-live, on-demand, and editorial webcasts

Webcasts

On-Demand ■ Listed on one brand site of your choice

■ 1 year archive with lead reporting

■ 2 email promotions to brand audience

■ 1x promotion in Webcast Roundup Newsletter

■ 20 min. On-Demand recording

Client provided content $7,500 net

Live ■ Same benefits as On-Demand

■ Targeted promotional email campaign to brand audience for live date

■ 45 min. event with live date

■ 15 min. live Q&A

■ Moderated by UBM Medical Group editor

Sole sponsor, multi-sponsor available $15,000 net

Editorial ■ Same benefits as Live

■ Speaker selected and moderated by UBM Canon editor

Option A

Sponsor editorial webcast, receive registration list $15,000 net

Option B

Editor works with you to create custom content $20,000 net

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Custom Solutions Custom Solutions

■ 3 day, 1 hour per day

■ Targeted email campaign

■ Medical Group Editorial team selects presenter

■ Live Q&A after the course

■ 3 assets allowed to be posted in classroom

■ Full contact details for registrants/attendees

Per 3-day course $18,000 net

Focus on Fundamentals Courses deliver technical education to engineers, allowing them to stay abreast of hot topics, new technology, and techniques and freshen up on the basics. Additionally, they showcase your company’s thought leadership and knowledge about broader issues, tradeoffs, and/or an approach to a problem, while generating valuable sales leads.

Focus on Fundamentals

Page 16: Medical Event and Media Marketing Planner

By State:

Becky [email protected]

Brian [email protected]

Qmed:

Nicole [email protected]

European Representative:

Adela [email protected](49) 8 192 33 7 20

Sales Coordinator/Support:

Sharon [email protected]

For other Internationals regions companies please contact: [email protected]

Jane SullivanNew [email protected]

Andrea MarmalsteinBusiness Development [email protected]

Media Advertising & Sponsorship

2901 28th Street, Suite 100Santa Monica, CA 90405 33

731_

AS

_M17

Our Account Managers can help you reach your desired target market.

Exhibit Sales

Alphabetical, companies beginning with:

Diana CoulterA, B, F, G, [email protected]

Amanda KonradC, J, O, Q, R, S, [email protected]

Heather HerbertD, I, L, M, N, U, [email protected]

Delanie GaylordE, H, K, P, T, Y, [email protected]