Marketing Spirits withSocial Media

A look at YouTube andBetter Cocktails at Home

This is me. @briancjohnson

Aside from digital content,I happen to be good at making

cocktails.

After watching hundreds of terrible

(and a few good) cocktail videos, I decided to make my

own.

These guys rock.

Two goals were defined for this project:

Two goals were defined for this project:

1. Build a digital content project for my

professional portfolio.

Two goals were defined for this project:

2. Help sway the balance of evil cocktail videos towards good.

Then I did what everybody does with a creative project...

Kickstart that thing yo!

$$$$$$$$$$!

Turns out, people won’t give you money

if they don’t know who you are or you’re not giving them a physical

product.

So that failed. (Though my Dad pledged

$100.)

Thanks pop.

Still wanting to see if I could build a

good show, I spent the bare minimum to get decent equipment to

start filming.

Camera

Microphone

Home Depot Clamp Lights

Next up was the set. My set had to be simple because my

carpentry skills are 1/100 of my cocktail

skills.

Basic wood bar and some small shelves on the wall for

decoration.

With the set and equipment ready, I

needed to decide on my distribution.

A Facebook page made sense. I don’t post often, usually 1-2

times a week.

There is a good cocktail community on Twitter, so I spend a fair amount of time

there.

YouTube is where it is at. YouTube is now a very viable content source with the new

channel structure.

I don’t maintain a website, currently. Maybe in the

future.

The single most important thing I did was to set a

production schedule.

1 video/week, every Friday.No more, no less.

I cared only about two metrics.

YouTube SubscribersYouTube Views

My first year goals:

250 Subscribers25,000 views

With that, we started filming cocktails.

And Better Cocktails at Home was born.

5 Things to Note

1. It’s hard to have a family, a full-time job,

and a YouTube show.

5 Things to Note

2. Developing a visual style and production processes are the key to speed.

5 Things to Note

3. You will make video production mistakes.

5 Things to Note

4. You will improve. In all aspects.

5 Things to Note

5. YouTube is the future of visual content.

We produced 50 videos in one year.

We produced 50 videos in one year.

And started to build a strong audience.

Goal: 250 subscribers

Goal: 250 subscribers

Actual: 285 subscribers

Goal: 25,000 views

Goal: 25,000 views

Actual: 14,077 views

We made one goal, but missed the other.

In the world of YouTube, I’ll take subscribers over

views.

With spirits and cocktails, the interactive and visual nature of YouTube make it a perfect fit for

brands.

What does year two of Better Cocktails at Home look like?

Goal: 1,000 subscribers

Goal: 75,000 views

Goal: 1,000 subscribers

Goal: 75,000 views

And 100 of the best cocktail videos out

there.

Connect with me for questions and comments.

Bettercocktailsathome@gmail.com

Or check out the Better Cocktails at Home social media channels.