Upload
arno-belham
View
533
Download
1
Embed Size (px)
DESCRIPTION
- FYWinTheWorld Pte Ltd - Official SEA Partner - Clipster is the world’s precursor and expert in video marketing solutions for YouTube and other platforms. Leading brands & agencies worldwide use Clipster to create, manage and monitor custom gadgets and so maximize their marketing efforts on YouTube. Clipster was founded in 2012 by Dutch industry veterans Bram & Loek Wermenbol and Peter Sinke. Along with a team of highly skilled and enthusiastic professionals they managed to become the first European company to receive the prestigious title of Google Engagement Solution Developer in its first year.
Citation preview
Boost your brand on YouTube The complete solution for brands and agencies to
create, manage & monitor compelling and effective
custom gadgets for brand channels on YouTube.
2
Standard Channel85%
Brand channel with custom gadget 15%
Best 200 Channels by Views The rise of custom YouTube gadgetsThe Top 200 leading brands are proving the effectiveness of
YouTube as a critical part of their marketing and business
strategy.
Already 15% of them make use of gadgets on their YouTube
brand channels. This shows that top marketers have a keen
awareness of their strongest channels and are working to
optimize the branding and user experience.
3
Boost your brand on YouTube Clipster is the world’s precursor and specialist in
video marketing solutions for YouTube and other
platforms. Leading brands & agencies worldwide
use Clipster to create, manage and monitor custom
gadgets and so maximize their marketing efforts on
YouTube.
Videos watched per visitor
Total video views
Watch time
Subscriptions to your channel
Conversions
Increase
4
Key features
*As allowed by YouTube
Create, manage & monitor custom YouTube gadgets
Maximize branding with groundbreaking creative freedom
Increase watch time, video views, conversions & subscriptions
Start conversations with your audience for maximum engagement
Quick to launch without the need of coding (cut IT costs)
Make changes while your campaign is running
In-depth Analytics allow you to adapt to trends quickly
Run multi-channel campaigns (YouTube, Facebook, website)
Quick start with optional pre-designed templates
Extend your brand experience with advanced components
Offer customized localized content
Optimize for display on multiple devices using responsive design
Centralized assets management & different access levels
All supported by your own dedicated account manager
5
Creative freedom With its leading creation tool, Clipster provides you with groundbreaking creative freedom when creating a custom YouTube gadget.
No coding is required, drag and drop components with
tons of editing options in Clipster’s ‘best in the industry’
editor helps you create the most compelling designs
easily. From a simple page to a multi-page set up for
multiple countries.
6
Advanced ComponentsYour visitors will experience your brand to the
fullest with our advanced components.
Create a unique user experience, extend your
YouTube channel with rich interactive features.
• Cover flow: adding a video carrousel
• Countdown: adding a countdown for a live stream or release date
• Map: create pins to display videos on a map
5days
22hours
12minutes
10seconds
7
Social engagement Clipster allows you to interact with your visitors in many different ways. Make visitors your brand advocates
and let them help you reach your goals faster by spreading your content virally. Maximize your social
engagement with the Social Conversation component and other social options.
Social Conversation Start cross-platform conversations with your
audience on your channel.
Other social options
• Connect your social channels
• Easy to share content
• Implement social channel feeds
• Implement your blog
8
Geo targeting Clipster makes it possible to centralize all your
YouTube marketing efforts on one channel.
Create specific pages for the regions you want to target. Tailored
content will make the user experience even more intense and
helps conversion rates go up.
Clipster allows you to create pages for languages and country/lan-
guage combinations. You decide how specific you want to target
you audience.
9
Content management Update content anytime, even during a running campaign. You can manage permissions for multiple users so local offices can manage their own content (workflow).
• Change content as often as you like
• Centralized asset management allows you to
manage your videos and imagery
• Different access levels per user
Campaignmanagement If you have several campaigns running during the year, Clipster offers you the tools to manage these easily. Plan ahead and schedule multiple campaigns to match your annual marketing strategy.
• Create new gadget layouts upfront
• Schedule releases
• Preview collaboration
10
Analytics Clipster’s in depth reports gives you a
bird’s eye view of how your gadget is
performing.
Adapt to trends, optimize your campaign and
maximize your campaign efforts. Clipster also
allows you to connect your gadget to your Google
Analytics to get the whole scope.
11
TemplatesMake a quick start with one of the optional pre-designed templates. We have multiple templates available to give you a head start in your design. All templates are fully adjustable and can be tailored to your specific wishes. To make it easy for you, we already set them up in a responsive design.
Templates are there to help you, but aren’t required. You can always choose to make a unique set up of your own.
Multi-channel campaignClipster is tailored to create amazing custom gadgets for YouTube but optionally also allows you to run a multi-channel campaign from one dashboard. Our versatile solution allows you to publish your campaign to Facebook (app) and your website (widget).
www
12
Additional servicesClipster is a self-service product. To maximize your YouTube marketing efforts, Clipster
offers a wide range of additional services to further help you reach your goals.
YouTube brand channel campaign concepts
Let our creative & strategic minds help you
create an attractive & effective YouTube brand
channel concept for a successful campaign.
Custom gadget design & implementation
Our talented designers are specialized in
creating the most compelling designs for your
custom YouTube gadget.
YouTube brand channel campaign managementWhen you have multiple campaigns during the
year and don’t have the time to manage them,
let Clipster do it for you. We can design, con-
figure and manage all your campaigns for you.
Creation of custom components
If you have specific wishes, Clipster can build
custom components that will be available for
you as add-ons in Clipster.
13
Case: BMWiBMW wanted a gadget that reflects
the unique experience of driving a
BMWi.
A successful in-depth experience
with a multi-page gadget that
highlights all the unique features of
the BMWi was created to
persuade visitors to book a test
drive.
14
Case: RokenbokFor US toy manufacturer Rokenbok YouTube is one of the
most important channels in their marketing & sales
strategy. Video is used not only to inspire viewers with the
broad range of Rokenbok products, but also to generate
sales.
As YouTube is seen as the most important platform to
distribute their videos, Rokenbok started using Clipster in
August 2013 to boost their marketing & sales efforts. This
led to significantly improved results quickly. Not only in
video views, subscribers and watch time, but more
important in the number of sales generated through their
YouTube channel.
15
Brands we boost on YouTube
16
YouTube facts and figures
56Countries
2ndLargest
56 countries post contentin 61 languages
YouTube is the 2ndlargest search engine, behind google
60Years
More content is uploaded in 60 days than all 3 major U.S. Networks generated in the last 60 years
17%17% of all Internet traffic flows through YouTube
100Hours
100 hours of video are uploaded every minute
Hundredsof Millions
YouTube is now being accessed from hundreds of millions devices
OneBillion
More than 1 billion unique users visit YouTube each month
SixBillion
6 billion hours of video are watched monthly
OneBillion
One billion daily views come from mobile devices
25%Mobile
25% of views, globally, are from mobile devices
17
Top 100 Brands & YouTube
Source: Key lessons for success on YouTube - Pixability 2013
Only 1 of the Top 100 Global Brands does not have a YouTube channel.
These brands have collectively invested billions of dollars in online video creation.
Many of the Top 100 Global Brands fail to reach their audiences because they focus more on video production and less on video marketing.
Since YouTube’s launch, the Top 100 Global Brands have published a total of 258,000 videos across 1,378 YouTube channels, attracting over 9.5 billion total views.
56 of the Top 100 Global Brands have 10 or more YouTube channels.
YouTube has longer lasting marketing impact than social media for the Top 100 Global Brands. Over 30% of the total aggregate video views occur 12 weeks after publication.
Since 2009, video publishing rates on YouTube by the Top 100 Global Brands have increased an average of 73% annually. By 2015, they will likely invest in the production and distribution of over one million new YouTube videos.
Request a demo
Want to take a look inside and experience
the magic behind Clipster? Discover how
Clipster can help you reach and optimize
your YouTube marketing efforts and have
one of our team members give you a
Clipster demo.
Experience our:
• Leading creation tool
• Campaign management
• Content management
• Experienced and helpful team
A demo will take roughly 40 minutes of
your time, but will change your YouTube
marketing results forever.
19
20
ContactinformationFindYourWayInTheWorld Pte Ltd
8 Cross Street, #28-00 PWC
Building, Singapore 048424
(+65) 6850 7764
www.clipster-video.comwww.youtube.com/clipstervideowww.youtube.com/clipsterdemo
OFFICIAL PARTNERSouth East Asia