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Boost your brand on YouTube The complete solution for brands and agencies to create, manage & monitor compelling and effective custom gadgets for brand channels on YouTube.

VIDEO MARKETING | YOUTUBE BRAND CHANNEL

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- FYWinTheWorld Pte Ltd - Official SEA Partner - Clipster is the world’s precursor and expert in video marketing solutions for YouTube and other platforms. Leading brands & agencies worldwide use Clipster to create, manage and monitor custom gadgets and so maximize their marketing efforts on YouTube. Clipster was founded in 2012 by Dutch industry veterans Bram & Loek Wermenbol and Peter Sinke. Along with a team of highly skilled and enthusiastic professionals they managed to become the first European company to receive the prestigious title of Google Engagement Solution Developer in its first year.

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Page 1: VIDEO MARKETING | YOUTUBE BRAND CHANNEL

Boost your brand on YouTube The complete solution for brands and agencies to

create, manage & monitor compelling and effective

custom gadgets for brand channels on YouTube.

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Standard Channel85%

Brand channel with custom gadget 15%

Best 200 Channels by Views The rise of custom YouTube gadgetsThe Top 200 leading brands are proving the effectiveness of

YouTube as a critical part of their marketing and business

strategy.

Already 15% of them make use of gadgets on their YouTube

brand channels. This shows that top marketers have a keen

awareness of their strongest channels and are working to

optimize the branding and user experience.

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Boost your brand on YouTube Clipster is the world’s precursor and specialist in

video marketing solutions for YouTube and other

platforms. Leading brands & agencies worldwide

use Clipster to create, manage and monitor custom

gadgets and so maximize their marketing efforts on

YouTube.

Videos watched per visitor

Total video views

Watch time

Subscriptions to your channel

Conversions

Increase

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Key features

*As allowed by YouTube

Create, manage & monitor custom YouTube gadgets

Maximize branding with groundbreaking creative freedom

Increase watch time, video views, conversions & subscriptions

Start conversations with your audience for maximum engagement

Quick to launch without the need of coding (cut IT costs)

Make changes while your campaign is running

In-depth Analytics allow you to adapt to trends quickly

Run multi-channel campaigns (YouTube, Facebook, website)

Quick start with optional pre-designed templates

Extend your brand experience with advanced components

Offer customized localized content

Optimize for display on multiple devices using responsive design

Centralized assets management & different access levels

All supported by your own dedicated account manager

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Creative freedom With its leading creation tool, Clipster provides you with groundbreaking creative freedom when creating a custom YouTube gadget.

No coding is required, drag and drop components with

tons of editing options in Clipster’s ‘best in the industry’

editor helps you create the most compelling designs

easily. From a simple page to a multi-page set up for

multiple countries.

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Advanced ComponentsYour visitors will experience your brand to the

fullest with our advanced components.

Create a unique user experience, extend your

YouTube channel with rich interactive features.

• Cover flow: adding a video carrousel

• Countdown: adding a countdown for a live stream or release date

• Map: create pins to display videos on a map

5days

22hours

12minutes

10seconds

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Social engagement Clipster allows you to interact with your visitors in many different ways. Make visitors your brand advocates

and let them help you reach your goals faster by spreading your content virally. Maximize your social

engagement with the Social Conversation component and other social options.

Social Conversation Start cross-platform conversations with your

audience on your channel.

Other social options

• Connect your social channels

• Easy to share content

• Implement social channel feeds

• Implement your blog

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Geo targeting Clipster makes it possible to centralize all your

YouTube marketing efforts on one channel.

Create specific pages for the regions you want to target. Tailored

content will make the user experience even more intense and

helps conversion rates go up.

Clipster allows you to create pages for languages and country/lan-

guage combinations. You decide how specific you want to target

you audience.

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Content management Update content anytime, even during a running campaign. You can manage permissions for multiple users so local offices can manage their own content (workflow).

• Change content as often as you like

• Centralized asset management allows you to

manage your videos and imagery

• Different access levels per user

Campaignmanagement If you have several campaigns running during the year, Clipster offers you the tools to manage these easily. Plan ahead and schedule multiple campaigns to match your annual marketing strategy.

• Create new gadget layouts upfront

• Schedule releases

• Preview collaboration

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Analytics Clipster’s in depth reports gives you a

bird’s eye view of how your gadget is

performing.

Adapt to trends, optimize your campaign and

maximize your campaign efforts. Clipster also

allows you to connect your gadget to your Google

Analytics to get the whole scope.

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TemplatesMake a quick start with one of the optional pre-designed templates. We have multiple templates available to give you a head start in your design. All templates are fully adjustable and can be tailored to your specific wishes. To make it easy for you, we already set them up in a responsive design.

Templates are there to help you, but aren’t required. You can always choose to make a unique set up of your own.

Multi-channel campaignClipster is tailored to create amazing custom gadgets for YouTube but optionally also allows you to run a multi-channel campaign from one dashboard. Our versatile solution allows you to publish your campaign to Facebook (app) and your website (widget).

www

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Additional servicesClipster is a self-service product. To maximize your YouTube marketing efforts, Clipster

offers a wide range of additional services to further help you reach your goals.

YouTube brand channel campaign concepts

Let our creative & strategic minds help you

create an attractive & effective YouTube brand

channel concept for a successful campaign.

Custom gadget design & implementation

Our talented designers are specialized in

creating the most compelling designs for your

custom YouTube gadget.

YouTube brand channel campaign managementWhen you have multiple campaigns during the

year and don’t have the time to manage them,

let Clipster do it for you. We can design, con-

figure and manage all your campaigns for you.

Creation of custom components

If you have specific wishes, Clipster can build

custom components that will be available for

you as add-ons in Clipster.

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Case: BMWiBMW wanted a gadget that reflects

the unique experience of driving a

BMWi.

A successful in-depth experience

with a multi-page gadget that

highlights all the unique features of

the BMWi was created to

persuade visitors to book a test

drive.

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Case: RokenbokFor US toy manufacturer Rokenbok YouTube is one of the

most important channels in their marketing & sales

strategy. Video is used not only to inspire viewers with the

broad range of Rokenbok products, but also to generate

sales.

As YouTube is seen as the most important platform to

distribute their videos, Rokenbok started using Clipster in

August 2013 to boost their marketing & sales efforts. This

led to significantly improved results quickly. Not only in

video views, subscribers and watch time, but more

important in the number of sales generated through their

YouTube channel.

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Brands we boost on YouTube

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YouTube facts and figures

56Countries

2ndLargest

56 countries post contentin 61 languages

YouTube is the 2ndlargest search engine, behind google

60Years

More content is uploaded in 60 days than all 3 major U.S. Networks generated in the last 60 years

17%17% of all Internet traffic flows through YouTube

100Hours

100 hours of video are uploaded every minute

Hundredsof Millions

YouTube is now being accessed from hundreds of millions devices

OneBillion

More than 1 billion unique users visit YouTube each month

SixBillion

6 billion hours of video are watched monthly

OneBillion

One billion daily views come from mobile devices

25%Mobile

25% of views, globally, are from mobile devices

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Top 100 Brands & YouTube

Source: Key lessons for success on YouTube - Pixability 2013

Only 1 of the Top 100 Global Brands does not have a YouTube channel.

These brands have collectively invested billions of dollars in online video creation.

Many of the Top 100 Global Brands fail to reach their audiences because they focus more on video production and less on video marketing.

Since YouTube’s launch, the Top 100 Global Brands have published a total of 258,000 videos across 1,378 YouTube channels, attracting over 9.5 billion total views.

56 of the Top 100 Global Brands have 10 or more YouTube channels.

YouTube has longer lasting marketing impact than social media for the Top 100 Global Brands. Over 30% of the total aggregate video views occur 12 weeks after publication.

Since 2009, video publishing rates on YouTube by the Top 100 Global Brands have increased an average of 73% annually. By 2015, they will likely invest in the production and distribution of over one million new YouTube videos.

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Request a demo

Want to take a look inside and experience

the magic behind Clipster? Discover how

Clipster can help you reach and optimize

your YouTube marketing efforts and have

one of our team members give you a

Clipster demo.

Experience our:

• Leading creation tool

• Campaign management

• Content management

• Experienced and helpful team

A demo will take roughly 40 minutes of

your time, but will change your YouTube

marketing results forever.

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ContactinformationFindYourWayInTheWorld Pte Ltd

8 Cross Street, #28-00 PWC

Building, Singapore 048424

(+65) 6850 7764

www.clipster-video.comwww.youtube.com/clipstervideowww.youtube.com/clipsterdemo

OFFICIAL PARTNERSouth East Asia