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7 Simple Ways to Create Stunning Videos and Market Them on YouTube. Watch Now!
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Video Marketing Webinar
Presenter: Zeke Camusio, CEO of The Outsourcing Company (www.TheOutsourcingCompany.com)
About Me
• CEO of The Outsourcing Company
• Serial Entrepreneur
• Author of The Internet Marketing Bible
• Columnist for Entrepreneur.com, Startup Nation and Search Engine Journal
• 300+ Clients (Including Subaru, Burger King and Chevrolet)
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
Mind-Blowing Stats• 170 million Americans watch videos online
• YouTube gets 3 billion views a day
• 10% of those are from mobile devices
• The average American spends 3.5 hours a week watching videos online
• Videos can have up to 3 times the conversion rate of text copy
• 75% of C-level executives in the US watch videos online every week
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
Equipment and Tools• Any camera works!
• It’s all about the quality of the audio
• Flip Camera
Equipment and Tools• Windows Movie Maker / iMovie
• Animoto.com
Equipment and Tools• GoAnimate.com and Voices.com
Equipment and Tools• Screen recording software: Jing / Camtasia
Equipment and Tools• Skype + Call Recorder for Skype
Equipment and Tools• YourBrandLive.com
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
Competitive Analysis• 3 types of videos that work: funny, weird and useful.
Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
7 Great Ideas• Idea #1: Introduce your team
7 Great Ideas• Idea #2: Show your processes
7 Great Ideas• Idea #3: Show your products being used
7 Great Ideas• Idea #4: Explain what makes your company unique
7 Great Ideas• Idea #5: Explain what you can do for your customers
7 Great Ideas• Idea #6: Get video testimonials
MailVu.com
7 Great Ideas• Idea #7: Ask your audience to create videos for you
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
YouTube vs. Vimeo vs. WistiaVimeo YouTube Wistia
Visibility B A B
Customization A C A
Analytics B B A
Price B A B
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
6 YouTube Tricks• Trick #1: Pick the perfect thumbnail
6 YouTube Tricks• Trick #2: Link back to your blog
6 YouTube Tricks• Trick #3: Use your keywords in the title and the description
6 YouTube Tricks• Trick #4: Use annotations
6 YouTube Tricks• Trick #5: “Steal” your competitors tags
6 YouTube Tricks• Trick #6: Create a unique tag
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
Show Me the Money• The wrong way to do it
• The right way to do it
Watch Video
Buy My Product
Watch Video
See More Content
Get a Free _______
Provide More
Content
Buy My Product
Video Marketing
Show Me the Money!
6 YouTube Tricks
YouTube vs. Vimeo vs. Wistia
7 Great Ideas
Competitive Analysis
Equipment and Tools
Mind-Blowing Stats
Thank You!
www.bit.ly/video-marketing-tutorialwww.bit.ly/video-marketing-resources
Zeke [email protected]
503-367-7561
