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Presentation given to www.superfastbusiness.co.uk about how businesses can use YouTube and video marketing to help their business
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ANIMATION EVENTSocial Media Day Chris Lyons, Superfast Business Partnership Manager
Roll Out
• The Government ambition is to have the best Superfast Broadband Network in Europe by 2016.
• By 2014 two thirds of UK premises (residential and business) will have access to superfast broadband
• Improved broadband (above 2Mbps) to every home and business in the project area for Gloucestershire by end 2015
• Faster broadband (30Mbps or more) to around 90% of homes and businesses in Gloucestershire by end 2015
• To find out about the roll out of faster broadband in your area visit www.fastershire.com
What is Superfast Business?
• Superfast Business is a European Funded programme of fully funded business support for SMEs
• Free Events, Free 1 to 1 Advisor Meeting, Free Specialist Workshop , Free Time Stamped Market Ready Support Plan.
• Delivered by:
o Business West in Gloucestershire, South Gloucestershire, BANES & Wiltshire
o Peninsula Enterprise in Devon and Somerseto Wessex Enterprise in Dorset
• Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies.
• Benefits for businesses can include:
Competitive advantage Increased productivity Access to new markets Remote working Opportunity for innovation Efficiency and timesaving
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support
09:30 - Presentation - An overview of how social media is a vital element to business by Andy Poulton – Abby & Avon Room10:30 - Break10:45 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room10:45 - Workshop 2 - YouTube by Andy Poulton – Merlin Room10:45 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room10:45 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon Room11:45 - Break12:00 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room12:00 - Workshop 2 - YouTube by Andy Poulton – Merlin Room12:00 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room12:00 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon Room13:00 - Lunch13:45 - Presentation - Social Media Management wrap up by Lucy Bourne – Abby & Avon Room14:30 - Q&A with specialists15:00 - Finish
Andy Poulton
Noah Kalina – Everyday
• A photo a day for 12 years• 4380 pictures – 1 video• 30.5m views on YouTube
Now that’s the power of web marketing
Web Marketing is a Marathon
There are very few quick wins
Why use Social Media?
The internet isconstantly evolving
Why use Social Media?Evolution
Why use Social Media?
Because your clients do!
Social Media is Rocket Science
This is Rocket ScienceSocial Media is NOT Rocket Science
Message Broadcasting
Sales ChannelQuick FixBandwagon
My target market doesn’t use Social
Media
18-2983%
30-4977%
50-6452%
65+32%
Source: Pew research CentreBy Age
Male62%Female
71%
Source: Pew research CentreBy Gender
To £25k72%
£25k - £42k65%
£42k - £65k66%
+£65k66%
Source: Pew research CentreBy Income
Facebook 67%
Google+ 35%
LinkedIn20%
Twitter16%
Pinterest 15%
Instagram 13%
Source: Pew research CentreBy Site
Which Sites should I use?FacebookLinkedInTwitterYouTube
Google+InstagramPinterestVine
- 1.3 bn Best for Business to Consumer- 330 m Best for Business to Business- 280m Good for B2C and B2B- 1 bn Best for visual learners
- 540m Good for SEO- 200m Good for photogenic subjects- 70m Great for photogenic subjects- 40m Great for short/sharp video
Social Media is for everyone
• Raise Awareness
• Build Credibility
• Publish News and Updates
• Share Ideas
• Engage in
Communication
2 way
Social Media is a platform that allows you to
• Engage in
Communication
• Share Information
• Communicate with other
customers
• Share Ideas
2 way
Social Media is a platform that allows your customers to -
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Communicate with 10s, 100s, 1,000s, millions
• Better understand related markets
Social Media helps business to…
35
0 d
iffere
nt site
s
Go where your clients are!
Rule Number One
See Rule No.1
Rule Number Two
Go where your clients are!
So, where are they?
How do you know where they are?
Ask – CustomersSuppliersFriends and FamilyColleagues
Which Social Media sites would you expect to find us on?
Know your customers
Now you know where they are, what should you do?
Don’t do
“Silo
Mark
eting”
Integration
1 – Define your goals
Define your goals
1. Branding2. Building Interaction3. Sharing vouchers/offers4. Drive traffic to website5. Market new services / products
SMART
SpecificMeasurableAchievableRealisticTimed
ExampleI want to add 100 new Followers/Likes/Contacts per month during Q3 2014
Define your goals
2 – Define your audience
Go where your clients are!
So, where are they?
Define your audience
Know your customers
3 – Understand the platforms
Understand the platforms
• 1.3 Bn users – 29m in UK• 3.2bn comments made every day• Great for “buzz building”• Targeted advertising• Best for Business to Consumer
• 330m users, 12m in UK• Professional to Professional• Targeted advertising• Best for Business to Business
Understand the platforms
Google+
• 350m users are on Google+• 2bn “+1”s per day• Important for SEO• B2B and B2C
Understand the platforms
• 310m internet users use Instagram• 70% are women• Especially appealing to the 18-49 age group• Great for photogenic products
Understand the platforms
• 280m internet users are on Twitter• Short, sharp communications• Targeted advertising• B2B and B2C
Understand the platforms
• 195m internet users use Instagram• 40m photos shared every day• Especially appealing to the 18-29 age group• Great for photogenic products
Understand the platforms
YouTube
• 1 billion visitors per month• 6 billion hours watched per month• Appeals to those who watch rather than read• Inform, advise, coach/teach
Understand the platforms
4 – Plan your content
Plan your content
Content has to be
• F• A• R• E
• Fresh• Appropriate • Relevant• Engaging
Plan your content
What do your clients want to
• Read about• Learn• See• Share
• Develop a schedule• Consistency helps
people “tune in”
When will you post?
Plan your content
5 – Build your presence
Build your presence
• Develop your profiles – Business and/or Personal
• Include photograph to build engagement
• Keep it brief
• Talk about benefits not features
Build your presence
• Speak to people – not AT them
• Always reply to direct comments and questions
• Engage in conversations
• 80% - be friendly, re-tweet / Comment / Engage
• 20% - Add new content
• Join groups and participate
Be active
6 – Maintain your profile
Maintain your profile
• Check your accounts daily• Thank re-Tweets• Thank new followers/Likes/Connections• Respond to comments• Reply to questions
• Find new Likes/Followers/Connections• Find authoritative people and Follow/Like their followers• Connect with people in Groups [Facebook/Linkedin]• Search for branded terms to see who is talking about
what
Maintain your profile
Invest30 Minutes
per day
Maintain your profile
Measure your performance
• Google Analytics• Twitter Analytics• Facebook Insights• LinkedIn Stats• Sprout Social• Mention.net
Don’t wait
Post NOW
What’s Next……..• Understand WHERE Social Media fits in your Marketing Mix
• WHICH Social Media sites are used by your market
• WHO in your business is the best person
• SET UP business accounts and profiles
• RESEARCH how the competition are using Social Media
• FIND people/businesses to Like/Follow/Connect
• GET POSTING
• KEEP AT IT
Find me www.enterprise-oms.co.uk [email protected]
Follow me Twitter @andypoultonLinkedin AndyPoulton
Phone me 01793 23 80 20 07966 54 71 46
09:30 - Presentation - An overview of how social media is a vital element to business by Andy Poulton – Abby & Avon Room10:30 - Break10:45 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room10:45 - Workshop 2 - YouTube by Andy Poulton – Merlin Room10:45 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room10:45 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon Room11:45 - Break12:00 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room12:00 - Workshop 2 - YouTube by Andy Poulton – Merlin Room12:00 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room12:00 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon Room13:00 - Lunch13:45 - Presentation - Social Media Management wrap up by Lucy Bourne – Abby & Avon Room14:30 - Q&A with specialists15:00 - Finish
Lucy Bourne
Cloud2020
Want to get started with Social Media? Want to manage more than one Social Media channel? Want to schedule messages for the future? Want to understand your market better? Want to further understand the effectiveness of your social media
output better?
Social Media Management
Q&A
