Marketing automation, why bother, WIFM?

Marketing Automation – Why bother, WIFM?

Hi, thanks for checking this out,

My Name is Dominik Suter, a Hi-Tech start-up Growth Hacker, Marketing + Sales leadersince 2002 US/ Israel@DominikSuter[+972] 058-4785492

Marketing Automation Facts

75% of the initial purchasing process is done before the buyer wants to engage a vendor directly (Forrester Research)

Solution: Nurture the buyer during the 75% of the initial purchasing process through marketing automation


50% of leads are not ready to purchase immediately (Gleanster)

Solution: Nurture those 50% of leads through marketing automation


61% of B2B marketers send all leads directly to sales however, only 27% of those leads will be qualified (MarketingSherpa)

Solution: Nurture those leads through marketing automation and qualify them automatically


28% better sales productivity


33% higher revenue growth


Best-in-class companies reduce close cycle time by an average of 49% compared with a 30% improvement by all other companies (Aberdeen Group, 2014)


Increase pipeline contribution by 10% (Forrester, 2014)


#1 benefit of marketing automation as the ability to generate more and better leads (Pepper Global, 2013)


Marketing automation solutions see 70% faster sales cycles times and 54% improvement in quota achievement


14% increase in sales productivity, 12% reduction in marketing overheads and with 75% of companies who are serious about it, typically achieve ROI within 12 months (Forbes, 2013)


Companies using marketing automation source 45% more pipeline than those not using marketing automation


Marketing Automation reduces ignored leads from 80% to 25%


70% of companies using marketing automation says it met or exceeded ROI expectations


63% of companies outgrowing their competitors use marketing automation (Lenskold and Pedowitz)

In other words, bottom line:

● Generate more Leads

● Close More Sales

● Increase revenue

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