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Town Teams & Events – Why bother?
Swadlincote, Derbyshire, February 2014
Towns are complex
More reasons to visit town centre• To earn money = Work / Business• To get things = Shopping
Essential + Non-essential• To get help = Use services
Public & private sector• To be Social incl eating out• To have fun = Entertainment
Children & Families Culture & Arts Day & Night
• To study / train / learn• To Travel = transport hub
Your operating environment• Does not stop at your front
door• Not under single control• Impacts your customers
experience• And your bottom line• Needs your influence
Equally true for:• Retailers• Restaurants & Cafes• Entertainment venues• Office based businesses• Service providers• Social enterprises• Public sector• etc
Events – the business benefits
•Exposure•Footfall•Feel good factor•Reputation•Not just about the day
Plan for success• Make a plan• Set objectives
Realistic, measurable• Design actions to achieve
objectives• Seek advice / share• Go for it & have fun• Evaluate & Learn
Making the most of events• Add value• Fly the flag• Incentives• Not just about today• Staff satisfaction
• Participate – be creative• Support / Contribute –
Sponsorship incl In Kind• Publicise – be a part of it• Special offers, free tasters,
reward Facebook likes, competitions, games, take bookings, incentive to return
• Be recognised – brand exposure• Be loved – reputation • Happy staff
Return on InvestmentEvery hour or £ spent on Town Team & events is:• Is an investment in your own
future• Is multiplied by collective
activity• Builds relationships & trust• Influences things otherwise
beyond your control
No participation
=No power
“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.”
Vince Lombard
Your BusinessYour TownYour TeamYour FutureYour Choice
www.atcm.orgwww.100ways.orgJean BallEmail: [email protected] Twitter: @JeanBall1 @TownTeamsNMid #GreatPlaces