Location-based Advertising Opportunities for Revenue Generation

Hello

Hi!

SILICON VALLEY

IS A MINDSET, NOT

A LOCATION

-Reid Hoffman

Co-founder, LinkedIn

Hi!

SILICON VALLEY

IS A MINDSET, NOT

A LOCATION

LOCATION

SILICON VALLEY

MOBILITY

L

L Physical Location

PUSH

&

PULL

L Physical Location

User Need

PHYSICAL

LOCATION

CONTEXT &

USER NEED

PHYSICAL

LOCATION

CONTEXT &

USER NEED

L Physical Location

User Need

Virtual Location

WHERE USERS ARE

BRANDS MUST FOLLOW

…AND ALSO WHERE

WHERE USERS ARE

BRANDS MUST FOLLOW

… and also where

OWNED

EARNED

PAID

L Physical Location

User Need

Virtual Location

LOCATION IS A MINDSET

TOP 5 - LOW HANGING FRUIT

Optimise websites – maps, store finder, local SEO

Segment and target customer communication

Google Places

Location-targeted ads (where your users are!).

CUSTOMER JOURNEY

TOP 5 - LOW HANGING FRUIT

Questions?

Thanks.