Location Based AdvertisingCaptured the revenue from the hyper competitive

market of telecommunication industry

By Yudianto @ December 2013

What is the LBA? LBA or Location Based Advertising is certain way

to closed with the customer in order to improve the loyalty, grasp the revenue from the niche market by implementing the application which will know where the customer goes and need.

Customer Experience will be increased and advocate our product.

Industry Background

Telecommunication market has been shifting from the just connected customer to the mobile commerce.Source: Frost & Sullivan

Telecommunication Market Trend• The subscribers penetration

have been reached to the saturated level, and the penetration rate 129% by end of 2015.

• Subscribers need to approach personally

• Differentiation should be offers by the telecommunication operators

• Coming to the content competition era.

Source: Frost & Sullivan

Technology Approach Get the signaling

data from the network

Mining at the LBA Systems

Broadcast to the certain services format, such as: SMS, MMS etc

Offers the personally experience

MSS

BSS_A

LBA Systems

SMS G/W

BSS_B

Signaling Links

Get’s the different experience?

Any relevant historical information Original assumptions that are no longer valid

Source: ChalkBoard, Singapore

Improve passion to purchase?

Any relevant historical information Original assumptions that are no longer valid

Source: ChalkBoard, Singapore

Reduce Marketing Budget with LBA

Source: ChalkBoard, Singapore

Recommendation LBA will provide personal approach to increase

customer engagement Reduce the marketing budget Increased the revenue, due to passion for buying

improved One of the solution for the operators to improve

their financial performance, content competition era