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THIS REPORT FOCUSES ON HELPING MARKETERS UNDERSTAND:
The key drivers of location accuracy
The current state of location data quality in the mobile ecosystem
The opportunities and obstacles of mobile location data
2 Location Score Index Q2 2016 @Thinknear
% OF DATA ACCURATE TO WITHIN 100 METERS OF THE USER’S TRUE LOCATION, BY EXCHANGE
#2 #3 #4#1
60
30
10
52.6% 30.5% 29.2%64.3%
#6 #7 #8#5
22.2% 21.1% 20.5%26.6%
#10#9
16.2%16.7%
Q3 2014 Q4 2014 Q1 2015Q2 2014
60
50
40
55 51 5049
Q2 2016
45
5 Location Score Index Q2 2016 @Thinknear
@Thinknear7 Location Score Index Q2 2016
Actual device location at time ad was served
Ad campaign was managed by a 3rd party network and measured by Thinknear.
Target geofences around the bank’s retail locations