LIVErtising 2015 3 Listenomics

WWW.LIVERTISING.NETLIVERTISING - IHECS - BRUSSELS - 2014 1

LIVErtising 15.3

LISTENomics

http://LIVErtising.net

LIVErtising.NET IHECS 2014-‐20152

What?

http://LIVERTISING.NET


LISTENomics

The study of naturally occurring

conversations, behaviours, and signals that may or may not be guided, that brings the voice of people’s lives

into the brand3



LISTENomics

The study of naturally occurring

conversations, behaviours, and

signals4



LISTENomics

that may or may not be guided, that brings the

voice of people’s lives into the

brand5




http://www.slideshare.net/simplify360/10-reasons-why-social-media-monitoring-matters?utm_source=Simplify360+Newsletter&utm_campaign=395b85c1c3-S360_NS_Issue_20_9_23_2013&utm_medium=email&utm_term=0_e7227d5f81-395b85c1c3-77593549






Is listening real?

9

http://bit.ly/1e72yA0


http://bit.ly/1e72yA0


Is listening real?


http://mustseemap.klm.com/ot_en/create-map/intro


Is listening real?

11



Is listening real?

12


http://www.pinterest.com/thehotelbxl/


Is listening real?

https://youtu.be/i27vrXeo0o0?list=PLJKL6MvJR-‐AQAaQVzeFXIXsawMvmZBAsZ


https://youtu.be/i27vrXeo0o0?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ

https://youtu.be/i27vrXeo0o0?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ








17

Social media MONITORING

Tracking online brand mentions on a daily basis

Social media RESEARCH

Analysing naturally occurring online conversations to better understand WHY people do what they do, say what they say



18


• PR • Brand protection • Customer service • Engagement • Sentiment


• WHY people do • role of the brand • product uses • how people communicate



19


• Social media DASHBOARDS • Search engines: VERTICAL vs HORIZONTAL • social INTELLIGENCE: free vs paying • Social INFLUENCE measurement •ANALYTICS tools




How?







Don’t DO

social,

BE social!



How?





Can social media

contribute to a B2B strategy?

Are SEO and SEA connected?

Is digital moving from mobile first to mobile

only?





The Monitoring 1st steps

28



1Alerts

RSS

Search

23

3



Alerts1


http://www.google.com/alerts

http://www.talkwalker.com/alerts

http://www.mention.com

http://www.gigaalert.com/


Alerts1


https://en.mention.com/








Alerts1


http://www.tweetalarm.com/

http://pinalerts.com/


Alerts1


http://en.alerti.com/


1Alerts

RSS2

3



RSS2



RSS2


http://www.netvibes.com/livertising#THESIS

http://feedly.com/#my


RSS2



RSS2


http://www.netvibes.com/livertising#THESIS


1Alerts

RSS

Search

23

3



Search3


http://www.google.com


Search3


http://www.icerocket.com/

http://48ers.com/



42

Alerts

RSS

Search




http://www.social-searcher.com/


Search3


https://tagboard.com/

http://www.google.com/trends/

http://www.blinkx.com/


Search3


http://www.google.com



46

Alerts

RSS

Search



Intermediate Monitoring

47



Social network management dashboards

Monitoring dashboards

Reputation management

12

3



1

Social network management dashboards



1


http://hootsuite.com/

https://www.rebelmouse.com/


RebelMouse organizes your social presence into a

beautiful, dynamic and social site -‐-‐ in seconds.

RebelMouse is your social front page and automatically updates as you post on social

networks as well as when you blog directly on your

site.51












































































1



1



2

Reputation management



2


http://www.howsociable.com/

http://klout.com/#/LIVErtising

































http://tweetreach.com/

http://kred.com/





http://socialmention.com/


2



2



3

Monitoring dashboards



3



3


http://www.cyfe.com/


3


http://www.alternion.com/

http://addictomatic.com/






























http://topsy.com/

http://www.commun.it


3


https://sumall.com/


3



31


http://hootsuite.com/



https://zapier.com/app/dashboard

http://www.ifttt.com




Advanced Monitoring

69



SocialIntelligence

70













advanced tools

76


http://www.talkwalker.com/en/home/

http://synthesio.com/corporate/#home









https://welink.com/


How much?



Subscription

Free

Gamification

Freemium

One-‐off







Analytics

85



Listening

Social listening allows you to monitor how keywords are

discussed across social channels

86



Analytics

Social analytics measures the

performance of your social

profiles in all relevant metrics

87






Marketing

LIVErtising 2015 3 Listenomics