Livertising 2014 3 always on

LIVERTISING - IHECS - BRUSSELS - 2014 WWW.LIVERTISING.NET

LIVERTISING #14.3

Always ON1

#7

http://LIVErtising.net/

2http://youtu.be/CekUwaPKUUM

http://youtu.be/CekUwaPKUUM

http://youtu.be/CekUwaPKUUM


HOW HAS YOUR TARGET CHANGED?

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search

share

organize

broadcast

get creative

react

mobile


WWW.LIVERTISING.NETLIVERTISING - IHECS - BRUSSELS - 2014 4

#7

People are ALWAYS ON


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How important is MOBILE here

and now?


HOW IMPORTANT IS MOBILE?

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http://youtu.be/Nwwq3l39lqk




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Diffusion of Diffusion of InnovationInnovation

Everett Rogers (1962)Everett Rogers (1962)

Diffusion of Diffusion of InnovationInnovation

Everett Rogers (1962)Everett Rogers (1962)

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Where are the priorities?


Mobile Mobile optimizationoptimization

Mobile Mobile optimizationoptimization

SocMed SocMed engagementengagement

SocMed SocMed engagementengagement

Connected TVConnected TVConnected TVConnected TV

Viral marketingViral marketingViral marketingViral marketing

SocMed SocMed analyticsanalyticsSocMed SocMed analyticsanalytics

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Why mobile optimisation

?


http://bit.ly/1g7yhpo




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What is the mobile’s impact?



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Does the Belgian

advertiser realise this?











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Does Belgium really lag behind?



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Mobile First DesignWhy it’s great and why it

sucks



I spent a year and a half attempting to reduce a

massive, complex social networking website into a handheld, touch-screen form factor.My goal was initially just to make a mobile

companion for the facebook.com mothership, but once I got comfortable with the platform I became convinced it was possible to create a

version of Facebook that was actually better than the website!

http://joehewitt.com/2010/01/28/ipad




SOUTHWEST CASE

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FLICKR

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WHAT IS THE MOBILE CONTEXT?

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SPECS

CONNECT

USAGE

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SCREEN

LOCATION

TIME

SIZE

HTTP REQUESTS

SNORKELING

USAGE



SPECS

CONNECT

USAGE

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SCREEN

SIZE

CONTEXT



SCREEN USABILITY

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http://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/

http://www.lukew.com/ff/entry.asp?1649=







SPECS

CONNECT

USAGE

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SCREEN

LOCATION

TIME

SIZE

HTTP REQUESTS

SNORKELING

CONTEXT


IS MOBILE AFFECTING WHEN WE READ?

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http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/


WWW.LIVERTISING.NETLIVERTISING - IHECS - BRUSSELS - 2014 54 htt

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GOING FROM

CONSTRAINTSTO

CAPACITIES


CASE: NEAREST TUBE



MAKING USE OF YOUR POSITION

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http://youtu.be/ps49T0iJwVg




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WHAT ARE MOBILE CAPABILITIES?

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WHAT ARE THE MOBILE CAPACITIES?

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gps

accelerometer

touchscreen

gyroscope

nfc

proximity

ambient light

double cam

+ mike


NATIVE APPOR

MOBILE

SITE?

philosophy

monetization

accessibility

visibilitydevelopm

entpopularity


DESKTOP MOBILE

TOUCH AND ACCELEROMETER

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INSTAPAPER



GEO LOCATION: GLYMPSE

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SKETCH A SEARCH

USING TOUCH

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HTTP://WWW.WEBPRONEWS.COM/YAHOO-LAUNCHES-NEW-SEARCH-APPS-FOR-IPHONE-2010-03


http://www.webpronews.com/yahoo-launches-new-search-apps-for-iphone-2010-03

http://www.webpronews.com/yahoo-launches-new-search-apps-for-iphone-2010-03

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MAC OS X OR ANDROID?

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http://en.wikipedia.org/wiki/Usage_share_of_operating_systems






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http://bit.ly/1g7CmKq






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NOW, WHAT NEXT?


WHAT ARE MOBILE CAPABILITIES?

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WHAT IS THE NEXT STEP?

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HOW DOES GGLASS WORK?

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HOW DOES GGLASS WORK?

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WHAT CAN YOU DO WITH GGLASS?

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Does this mean “death of traditional

media?”






ShowroomingShowrooming



MOBILE ON THE POS

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http://bit.ly/Nsew1K





MOBILE AS A WALLET

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http://youtu.be/g8h_i8qv1FY




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FRICTION








REMOVING FRICTION?

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http://bit.ly/Nsfw6d

Souktek’s Jobseek




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BIG BIG DATA














HOW HAS YOUR TARGET CHANGED?

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search

share

organize

broadcast

get creative

react

mobile


Education

Livertising 2014 3 always on