LIVErtising 15.5

ADVERTISING GOES

DIGITAL (TOO)

WHY

DIGITAL ?

DIGITAL =

JOBS !

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Mobile-ready company websites in Wallonia

5

68%30%

5%

DIGITAL =

ECONOMIC

DEVELOPMENT !

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http://livertising.net/blog/2014/10-dream-jobs-for-your-future/

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http://www.digimedia.be/whos-who-company-

list.php?lng=fr&rubric=whos-who-digital-media

DIGITAL =

AUDIENCE !

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total digital =

47%

http://media.strongview.com/pdf/StrongView_2015_Marketing_Trends_Results.pdf

BUT…

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THE DIGITAL

ECOSYSTEM

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COOKIES…?

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Are cookies dead?

25

0203

01

limited

REACH

poor CROSS-

DEVICE tracking

PRIVACY

concerns

limited

REACH

poor CROSS-

DEVICE tracking

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If you continue to use

this site without

changing the settings,

you consent to the

use of the cookies.

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So, what now?

28

0203

01

STABLE

identifiers

STATISTICAL

identifiers

KNOWN

identifiers

STABLE

identifiers

STATISTICAL

identifiers

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BLOWING A FEW MISTAKES

#1

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Blowing a few myths

32

Universal Google

Analytics

Touchpoints

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https://support.google.com/analytics/?hl=en?utm_medium=email&utm_source=newsletter&utm_campaign=novemberlapse&utm_content=en_

1

2

3

Benchmark?

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example de silo en digital

36

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S i l o s

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#2

Content

Link

Reputation

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#2

#3

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http://goo.gl/bL9ldv

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• CTA: wording, size, colour, location...

• Headline (id.)

• Copy: Product/service description

• Design: style, colours, background, size,

position

• Visuals: position, size, people/abstract,

gender, …

• Forms: length, type of fields, place, CTA…

• Pricing, promotional offers...

#3

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Programmatic

Buying

RTB

Ad Exchanges

#4

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Blowing a few myths

79

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AmplifyInteractBuild

Launch your

page Respond to

fans

Get shares, RTs, …Build a

fan base

Publish to

fans

Listen to

fans