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Creating a Culture of Innovation:Yoav Izhar-Prato

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Name This British Inventor

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Innovation is Everywhere and in Everyone

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Kenshoo Innovation Timeline

200

6 Kenshoo SearchTM

104% Conversions

“superior results”

201

0 Kenshoo SocialTM

Net Promoter 10%

“unlock the full value”

200

9 RealTime CampaignsTM

Revenue34%

“reduce time considerably”

200

9

Kenshoo LocalTM

CPL 67%

“exceeded all expectations”

201

0

Call Conversion OptimizationTM

Leads 70%

“comprehensive view”

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Kenshoo Innovation Timeline

201

1 Kenshoo EditorTM

Tasks 5-15 min

“really convenient”2

01

2 Kenshoo Portfolio OptimizerTM

Profit 87%

“more dynamic optimization”2

01

2 Product Listing Ads Management

ROI 85%

“ahead of the curve”

201

3 Page Place Syndication

100s of Local Networks

“improve efficiences”

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Innovation2

01

3 Kenshoo SmartPathTM

Revenue28%

“break-through the question of attribution”

201

4+ Kenshoo Halogen TechnologyTM

Spend 36%, Revenue 53%

“early Christmas gift”

201

3

Demand-Driven CampaignsTM

ROI 80%

“scale our investment”

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2014 What’s Next?

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Inspiration!