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Organisational Creativity – Marketing & Beyond Jonathan Obermeister, Managing Partner

IPA Eff Fest: Jonathan Obermeister

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Presentation given by Jonathan Obermeister, Managing Partner, Change Agency, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

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Page 1: IPA Eff Fest: Jonathan Obermeister

Organisational Creativity – Marketing & Beyond

Jonathan Obermeister, Managing Partner

Page 2: IPA Eff Fest: Jonathan Obermeister

1. How to make your organisation more creative?

2. How to make your organisation more receptive to creativity?

Page 3: IPA Eff Fest: Jonathan Obermeister

Alliances

Diversification

Agility

Page 4: IPA Eff Fest: Jonathan Obermeister

Commitment

Context

Courage

Collaboration

Page 5: IPA Eff Fest: Jonathan Obermeister

Commitment

Page 6: IPA Eff Fest: Jonathan Obermeister

Context

Page 7: IPA Eff Fest: Jonathan Obermeister

Courage

Page 8: IPA Eff Fest: Jonathan Obermeister

Collaboration

Page 9: IPA Eff Fest: Jonathan Obermeister

#1 Compartmentalised

Page 10: IPA Eff Fest: Jonathan Obermeister

#2 Pervasive

Page 11: IPA Eff Fest: Jonathan Obermeister

#3 Hived off

Page 12: IPA Eff Fest: Jonathan Obermeister

#4 Dropped in

Page 13: IPA Eff Fest: Jonathan Obermeister

#5 Crowdsourced

Page 14: IPA Eff Fest: Jonathan Obermeister

#6 Partnership