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Presentation given by Barry Clarke, chair of Wiki Solutions, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.
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Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
Co- Creating Value
Barry Clarke
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Not connected
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
What co-creation can do
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
THE WISDOM OF CROWDS:
Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations James Surowiecki
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
“ A new generation is bringing a new ethic of openness, participation and interactivity to workplaces, communities and markets”
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Totally connected
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Competitive co-creation
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Cause related marketing
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
In Germany McD does it
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Global brewers do it
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Even P&G does it
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Co-creating service and experience
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Collaborating to improve energy efficiency
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Multi-stakeholder strategy to transform a global industry
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Co-creationprocesses
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
©2013
Getting it right
There are sites that offer access to talent that provide solutions through
competition.CrowdSpringIdea Bounty
Idea Connection
• Be specific• Get the right people on the
bus• Inspire participation• Facilitate, moderate and
provoke• Keep it urgent• Feedback
Wiki Solutions Ltd All rights reserved © 2011 [email protected], [email protected], [email protected]
©2013
Co- Creating Value
Barry Clarke
