Introducing Marketing Services

www.digitalworksconsulting.com

DIGITAL WORKS CONSULTING MARKETING SERVICES

© 2013 Digital Works Group. Proprietary and Confidential 1


CONTENTS

WHO WE ARE 3

SUPPORTING YOUR NEEDS 4

WHO WE HELP 5

OUR PROMISE 6

OUR SERVICE 7

OUR CLIENT SUCCESSES 9

SOME OF OUR TEAM 11

OUR PRICES 13

CONTACT 14



WHO WE ARE


An expert business consultancy focusing on

digital & mobile

Passionate about driving successful

digital business for our clients


Enabling their success. In digital.

So, to those who need it, we offer flexible digital marketing expertise in

Market & business insights

Digital web content

Social media management

Lead generation

CRM administration/set-up

Email marketing

Helping to solve your precise needs and situation.

SUPPORTING DIGITAL MARKETING NEEDS


Digital commerce had changed how you…

Understand your audience/competitors & make smart decisions

Target & reach your audience

Engage & deliver the right messages

Buy or sell through digital channels

Service & retain customers


WHO WE HELP

In short, any company in need of flexible, high quality, and personal digital marketing assistance in these areas…


SMALL BIG OLD NEW LOCAL INTERNATIONAL


OUR PROMISE


LONG-TERM PARTNERSHIP Flexes to your needs

DIGITAL SUCCESS extensive skills,

experience, contacts

TRUSTED DIGITAL

EXPERTS


OUR SERVICES


A great set of out sourced, integrated digital marketing services…

MARKET AND BUSINESS INSIGHT

In-depth but salient target company reviews

Web and company analytics

Short form market questionnaires and research

New territory insights

Competitor reviews

DIGITAL WEB CONTENT

Writing your blogs, news feeds, website content, social media pages, email marketing campaign content

Ensuring professional copy-editing and proof writing

Creating the right content to build your brand, personality and loyalty

Optimised for search engines and more

LEAD GENERATION

Setting-up and administrating your PPC or affiliate programs

SEO optimisation

Using our questionnaire service as a mechanism to generation strategy and lead insights

Event management


OUR SERVICES


A great set of out sourced, integrated digital marketing services…

CRM ADMINISTRATION AND SIMPLE SET-UP / CUSTOMISATION

From setting-up a simple instance of a CRM, such as Capsule

To housekeeping and administration of complex CRM systems – such as Microsoft Dynamics

For implementation of complex CRM systems, see DWC IT project management services

CRM EMAIL MARKETING CAMPAIGNS

Setting up your mailing assets and accounts

Organising and administrating your mailing lists

Professionally copy-editing and proof writing

& THROUGH OUR PARTNERS… GIVING END TO END SERVICES AT GREAT VALUE

Simple websites

Great photography

Design assets

Electronic brochures


OUR CLIENT SUCCESSES

CHALLENGE: APPROACH: RESULTS:

With a fresh 5 year growth strategy, Kalixa needed to rapidly grow their lead generation capabilities and insight knowledge in their CRM in order to meet ambitious new sales targets.

DWC Marketing Services quickly established a positive working relationship with both the sales and marketing teams to:

Correctly align lead generation activity to the new go-to-market strategy

Repurpose existing data and prepare the accurate transfer of existing CRM data to Kalixa’s new CRM system (Dynamics)

Rapidly and fundamentally expand the contact database, including addition of competitive insights

Evolve targeted contact lists for marketing in preparation of HTML campaigns prior to the key marketing events

Grow the sales pipeline and facilitate the sales team to hit 2013 targets

By working to understand their core needs and foster clear communication channels we were able to:

Expand the CRM database by over 200%

Re-align CRM data and successfully transfer all contact data to new CRM system with minimal business interruption

Establish a successful framework for lead-generation and insight for on-going use by Kalixa as and when needed



OUR CLIENTS SUCCESSES…

CHALLENGE: APPROACH: RESULTS:

Like many start-up’s Smeebi had been able to establish themselves with a tight-knit team, but following launch, Smeebi needed additional marketing support to create and maintain a social media presence and provide content writing across other digital media channels.

Working as an integral member of the team, DWC Marketing Services quickly helped establish order, market awareness and the right tone of voice for both social media and other forms of direct communications:

Establishing a regular schedule of updates to all social media channels in order to build brand awareness and engagement with potential partners, customers and influencers

Reviewing and contributing to content strategy – establish what works, what doesn’t and refining our message going forward

Building awareness by key product announcements, business updates and offering support at trade events

Creating engaging copy to support the website and other media channels, establishing a range of core topics that would resonate with Smeebi’s target audience

DWC Marketing Services has provided Smeebi with flexible, great value, and on-going marketing support. Allowing them to establish and grow their presence across the major social media channels, including Google +, Facebook and Twitter. All the while letting the management team focus on other key tasks within the business, knowing they would be well supported by DWC Marketing Services.



SOME OF OUR TEAM


SOPHIE FRASER

Experienced in…

Market & Business Insights

Social media marketing

Digital content; web, blogs, news, email campaign content

CRM administration; simple setup /customisation

Lead generation

CRM email marketing

SARAH PEACEY

Experienced in…


Brand management

CRM administration; simple setup /customisation

Lead generation

Channel marketing & multi-channel strategy

Event management

KAREN YOUNG

Experienced in…


Customer experience & customer loyalty

Brand management

Lead generation

Digital content; web, blogs, news, email campaign content

JO SHURVINTON

Experienced in…

Digital content; web, blogs, news feeds , email campaign content

Sales Collateral

CRM email marketing

User Experience (UX) and user interface (UI) reviews

ERAM OSMAN

Experienced in…

Social media marketing

Digital content; web, blogs, news feeds , email campaign content

PR & Event management

SEO & PPC

Lead generation

CRM email marketing

Channel marketing & multi-channel strategy


SOME OF OUR TEAM



OUR PRICES

We are proud to offer our services at exceptional value, in an option to suit you…


Fully flexible PAYG …

Option 1

@ £250 / day / person ex vat & expenses

Option 2

@ £35 / hour / person ex vat & expenses

Option 3

Per project / deliverable prices determined by need

OR…


THANK YOU… For further information, please contact:


[email protected]

+44 (0)7798 697 528 uk.linkedin.com/pub/sophie-fraser/22/59/98b

Sophie Fraser Head of Marketing Services