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Presented by: Mark Cooper, CMO & Co-Founder, Offerpop
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Offerpop Confidential1
Offerpop Confidential
WHO WE ARE
Launched in 201045 employeesHelping marketers achieve social marketing success
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Offerpop Confidential3
WE’VE SEEN A LOT OF SUCCESSFUL CAMPAIGNS
40,000 customers to-date
120,000 campaigns created
12 million emails collected
200 million consumer engagements
Offerpop Confidential4
WORKING WITH THOUGHT LEADERS
Offerpop Confidential5
THE INTEGRATED SOCIAL MARKETING PLATFORM (ISM)
Campaigns
Categories & Posts Fan Database
Set up Launch Track & optimize
NEW NEW
Offerpop Confidential
19 APPS ACROSS FACEBOOK & TWITTER
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Conversion
Sole Society:400 purchases in one month
Fan Acquisition Engagement
JCPenney:Thousands of newsfeed stories
Ann Taylor:20,000 fans acquired
Offerpop Confidential
APP FEATURES – POWERFUL & EASY-TO-USE
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PUBLISH TO WEB PAGESAll apps can be deployed to web pages via iFrames.
PROMO CODES & PRINTABLE COUPONSEasily upload unique codes and coupon creative. Auto-generates barcodes.
API ADAPTERFlexible XML data format with easy field mapping.
LANGUAGE TRANSLATIONTranslate campaigns with one click – supports 17 languages.
EASY FORM FIELD CREATIONText fields, opt-in boxes, drop-down menus, and more. Labels are customizable.
MOBILE FIRSTOptimized for Apple iOS & Google Android devices.
WHITE LABEL & CSS CUSTOMIZATIONDesign custom campaigns via CSS. Brand all domains and share links.
CONVERSION TRACKINGTrack sales and leads by campaign.
GEO-TARGETINGRun different campaigns for multiple countries and regions.
OPTIONAL FAN & PERMISSION GATINGAcquire fans & followers. Get permission to access their profile info. REAL-TIME CAMPAIGN REPORTSOptimize your campaigns while they’re still live.
Offerpop Confidential8
THE INTEGRATED SOCIAL MARKETING PLATFORM (ISM)
Campaigns
Categories & Posts Fan Database
Set up Launch Track & optimize
NEW NEW
Offerpop Confidential9
NEW: CATEGORIES & POSTS
Discover popular and trending Timeline content quickly & easily
Optimize engagement and conversions via content, campaigns and offers
Categorize posts based on whatever’s meaningful to your business
System tracks the level of fan activity for each category
Tracks key metrics – engagement, reach, click-throughs, virality
Automatically archives all posts
Offerpop Confidential10
NEW: FAN DATABASE
Learn who is the most influential, loyal, and engaged
Segment fans based on the categories of content they engage with
Automatically creates a profile for every person who likes, comments, shares your Timeline content
Captures opt-in email addresses, user submitted form data, and Facebook data Run advanced searches to create segmented target lists
Offerpop Confidential11
RICH, ROBUST ISM SOCIAL DATA
FACEBOOK PROFILE DATA VIAPERMISSION GRANT
USER SUBMITTED DATA VIACUSTOM FORM FIELDS
LocationAge & birthdayLikes
NameEmail addressPhysical addressPhone numberTwitter handle
Opt-insPurchase historyPurchase intentProduct preferences
Categorization of Timeline postsPost databaseReach – categories & postsClicks – categories & postsPTAT – categories & posts
Categories interacted with – segmentationEngagement, influence, loyaltyOfferpop campaigns participated inLikes, shares, comments, posts to TimelineFacebook name, profile photo, country, gender
DATA BRANDS CAN EXPORT
Categories & Posts Fan Database
Campaigns
Offerpop Confidential12
LEVERAGE DATA ACROSS MARKETING CHANNELS
Integrated Social Marketing
Offerpop Confidential13
THANK YOU!
TO LEARN MORE, EMAIL ME AT:[email protected]
OR SEND ME A TWEET:@markerpop
