KC Health is a marketing and communications consultancy with a passion for building brand value with the hearts and minds of women. kc-health.com
Citation preview
1.Who We AreKC Healthcare Communications LLC connects
healthcare companieswith their most important influencer, women.Our
evolving network, The Womens Health Conversation Network(WHCN), is
a targeted women-centric approach that empowers andinspires women
to be their own best health and wellness advocates.Our
difference?We are a multi-channel conversational platform
andnetwork that inspires and reveals womens pathways to
wellbeing.We fuel content with other women and experts to create a
steady humof information exchange where trust is held. Then, we
offer powerfulback-end analytics with relevant data about womens
demographics,social media and other online influences and factors
in womens healthtreatment and buying decisions.
2. Why Brand Engagement? 66%of women dont believe health care
marketersunderstand themBoston Consulting Group, 2009 65%of people
using social media are women Nielsen, 2010 65% of women online
search for health Pew Internet Research, 2010 32% of people use
social media to choose healthcare provider or organization
PricewaterhouseCoopers, 2012 3. Engagement to Inspire Action 53%of
moms say social networks highlyinfluence health and wellness
opinions 86%make the decision about which remedies herfamily uses
82%of moms seek second opinion via socialmedia 4. InfluenceHER
EngageHER InspireHER 5. Our Mission 6. Whether 50 is thenew 40, or
60 isthe new 30, or 20is the new 12, howwere aging todayis not the
waypeople aged in the17th or 19thcenturies, or eventhe early part
ofthe 20th century. 7. How toFor Influence Build Engagement
YourBrand in LoyaltyWomens Health: Sales 8. Women 40-59 now respect
amateurexperts, too anyone (especially other women) whose knowledge
comes from direct experience with the condition. 9. Her Cardinal
Rule:Dont Tell Women What They Want 10. Her Rule #1: Listen first!
11. Womens (not so) secret weapon: SharingWomen on-lineMedia,
Bloggers,MavensPatients, Caregivers,
HealthcareProfessionals,Coaches 12. Share Her Cause 13. Share Her
Challenges 14. Share Her Story 15. Share Her Expertise:Real Women
on Health 16. Women Trust Other Women Who Blog 17. Share Her View
18. Face-to-Face Events 19. Conversations: Share Her Mind 20.
Womens Health Conversation Network 21. Community 22.
Collaborations: 23. Sample Websites Created by Young Girls inFocus
Groups #1 24. Capabilities 25. Web Site: KC-Health.comContact:
[email protected]: 203-856-3732
