Founded in 2007, IDM is now among a few proud local agencies that have nurtured their service quality to maturity. ���In eight years, we have been serving more than 200 brands in Vietnam from both ���

national sectors and international ones.���Apart from pioneering services, IDM is also known for profound insights of local marketing���

trends with an experienced team of strategic and creative experts.���We commit to the capitalization on the most effective marketing strategies and ���

approaches for our key clients and partners.���

Our Philosophy “Understand the essence of Vietnamese culture and amplify it through all of our

marketing work and reserve it also within the company’s internal culture.”���

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Our Vision “To become a truly value-driven agency

where creativitiy and technology integrate and are capable of executing

on all communications platforms.”���

Our Mission “To lead the performance-based marketing sector by providing

measurable and authentic marketing results, tailored solutions. ”���

Ms. Phan Hoai Thanh���Chairwoman & CEO ���

IDM Vietnam/ IDD Vietnam/ IDS Ad Vietnam���

“My partners and I founded IDM with the ambition to create cutting-edge

creative experiences to national and global brands. ���

We can proudly say that, we are providing our clients with superior solution

consultancy in the field of digital marketing, with a combination of

traditional marketing experiences and latest technologies of global trends.”���

BUSINESS & OPERATIONS  Strategy, business and operations – they must all be well kept and synchronized in order to reserve the unique

selling point of any economic entity. Clients who decide to stay with us until now must have looked into IDM’s history of 8 years of growth and said – this is a work well-done.  

BRAND SOLUTION Good marketing campaign starts with a

thorough marketing research. At Brand Solution department, we take considerable

amount of time to study our client’s business, their brands’ history and marketing objectives

before planning any strategic direction.���

ACCOUNT

Clients’ satisfaction is our priority. Thus, we focuses on maintaining close relationships with clients, in order to thoroughly understand their

needs and receive timely feedbacks to create optimum digital marketing campaigns.���

We work closely with our clients to analyze the market, and develop business goals for their

products and brands. ���

WEB STRATEGY Evolving from the root of search marketing, the

department recognizes the need to combine both media traffic and web analytics data to execute a holistic

web strategy solution. By the data collected, we understand more about target audience to ensure quality of omni-channel marketing and finally a���

good conversion rate.���

SOCIAL MEDIA The dedicated team consist of young digital marketing

specialists, who strive to deliver high-impact social media management to our clients to support brands’ digital

marketing efforts. We believe that effective social media marketing begins with thoughtful, valuable content and superb consumer relationship management to elevate the consumers’

experiences and interactions with the brand online.���

CREATIVE Creative works on digital platform is different to

traditional marketing which requires different skills and mindset. At IDM, it’s not only just about artworks

but also embrace business objective of assisting customers to make sound decisions towards���

clients’ products.���

PRODUCTION The era of mobility is crucial to agency’s development. Hence,

production team has to be always one-step ahead of the market regarding global technology trends to maintain

seamless user experience on both web and mobile devices. The positive attitude towards any technology requirements

internally creates competitive edge for production team.  

FINANCE Finance activities in a marketing agency are difficult as they don’t have much tangible assets and cash flow is usually slow. However, we are here to guard it off and keep the company’s financial health in check.  

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HUMAN RESOURCES HR’s mission is to maintain the company culture of

friendliness and teamwork to ensure our members work and perform with their highest capabilities. Additionally, new recruitment also plays a very important supporting role in

achieving our business objectives.���

Measurable marketing objectives on digital platform.���At IDM, we translate these qualitative objectives into quantitative indexes that

authentically express the effectiveness of marketing campaign by a unique model ���– IDM eMetrics���

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Working process: in order to ensure performance-based marketing service , ���campaign is executed in 6 essential steps.���

8 years in business���

Over 200 brands serviced���

Vietnam Airlines - GLP Event

Objective  Sales loyalty on VIP customers of Golden Lotus Plus (GLP) program���

Situation  Among Vietnam Airlines’ customers, there are 400 most important ones who fly frequently with the airlines. In order to engage with customers, Vietnam Airlines organizes a series of activities throughout the year. ���

Strategy Approach: A platform for GLP members was built, on which members are frequently updated via email marketing throughout the year, and are offered a mobile application to manage and redeem miles. The campaign is marked by a premium offline year-end appreciation event and following PR articles to amplify and attract further frequent flyers.������Time: since 2013 and on going������Concept: “Triệu dặm tri ân” ������Channels: Microsite, email marketing, premiums, mobile application, event���

Result The campaign was such a success that it ���was decided to be carried on for consecutive years.���

Golden Lotus Plus Event

Situation  Vietnam Airlines aims to increase revenues by putting more weight on e-commerce in order to be ahead of the emerging trends in Vietnam. ���

Strategy Approach���

Facebook and YouTube were selected as the main communication channels, serving as an information hub for Vietnam Airlines’ customers. The channels focus on building a strong community of travelers, timely deliver valuable news from the brand to target audience. The channels also set out to educate consumers about e-commerce.���

Time: 2012 – present���

Execution:���

Separate Facebook fanpages were built to cater for different markets. The pages deliver resourceful and relevant information about aviation and tourism, while interactive games and functional tabs help build a larger community, bringing the audience closer to Vietnam Airlines. The activities effectively push sales promotion through mass audience. Online games receive positive responses and large number of participants. ���

Facebook and YouTube contents are integrated to create rich contents that inspire people to get to know about the brand, and to travel.������Channels: Facebook & YouTube���

Result

Facebook fans: more than 240,000���YouTube: More than 5,100 subscribers; 1,000,000 views���

Vietnam Airlines – Social Media

Social Media – Seasonal Campaigns

Social Media - Production

Social Media Visual Guideline

Objective  Sales conversion, first rank on search results of 5 markets regarding relevant keywords ���of airline ticket���

Situation  Vietnam Airlines is a national airlines , but it is only well known within the domestic country. The popularity of Vietnam Airlines in global market is somewhat limited.������In search results, Vietnam Airlines only showed for branded keywords.���

Strategy Approach: Search marketing was carried out with both SEO and SEM approaches on 10 primary markets to maintain both short- and long-term goals.������Concept: “Reach the right people at the right time”������Time: 2013 - present������Execution: Web analytics was set up to monitor tracking from two sources and each market so that traffic and effectiveness of each market can be accurately measured.���

Result Vietnam market: top 5 of search results���

Global markets: first page of result���

Total traffic: increased 200%���

Revenue: increased accordingly for website sales���

Vietnam Airlines – Web Strategy

PNJ - Ton Vinh Gia Tri Dich Thuc

Objective  To establish brand preference of PNJ as a brand with diverse characterics and suitable for women at all ages���

Situation  To establish brand preference of PNJ as a brand with diverse characterics and suitable for women at all ages���

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Strategy Concept: “Tôn Vinh Giá Trị Đích Thực”, differentiate beauty from normal standards by categorizing it into three groups of ���(1) Passion for success, (2) Happy family, (3) Independent & Sexy������Strategy: the concept is built for long-term growth and postion PNJ as premium mass jewelry line������Channels: microsite, viral, PR, social media, viral, search marketing������Using images of six celebrities to promote these three categories, amplifing the message onto digital channels ���

Result Establish brand character for 3 key characters and push sales through wedding season������Visit: 400,000 \ Fan: 30,000���

PNJ - Hanh Phuc Vang

Objective  To build PNJ as top-of-mind brand during ���wedding season���

Situation  PNJ is a local established brand , yet it has not received much publicity due to its lack of strategic approach.���

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Strategy Strategic Planning for digital including all product lines of PNJ������The concept: “ Hạnh Phúc Vàng”������ Activities are promoted on minisite and Facebook fanpage with consistent content.Games promoted on Facebook fanpage include “The Proposal” and “Golden Happiness”������Channel: social, search marketing, viral, media���

Result After 6 months of execution to end of 2013, the campaign pushed sales up and for stores and achieved:������Fan: 30,000���

PNJ Silver –The Gioi Nang Toa Sang

Objective  To establish brand awareness for PNJSilver product line after ���re-launching���

Situation  In order to encompass the accessory line to traditional silver products,��� re-branding campaign was launched to position PNJSilver as a more mature brand when their target audience grow up and demand variety ���in their jewelry collections.���

Strategy Concept “Thế Giới Nàng Tỏa Sáng” highlights each individual girl as a lively color of life, distinctive by her uniqueness. The concept follows target audience of PNJ Silver from high-school time to maturity, taking it as chance to re-new the brand and introduce accessories as part of Silver product lines.������Channel: social media, microsite, banner ad, music video, PR, forum seeding and influencers���

Result KPI fanpages: fans increased 200%, ���Talking about is over 40%���

British Council – Road to IELTS

Objective  Brand preference and sales conversion

Situation  As IELTS is well known among target audience, the campaign’s sole purpose is to emphasizes the message of why one should take it with British Council���

Strategy Approach: performance-based marketing in which IDM commits leads and quality leads for British Council������Concept: “Road to IELTS” in which British Council not only approaches but also assists students to have high scores with IETLS ���by their online content and free tests������Time: May 2014 – July 2014������Channels: Microsite, social media, seeding content, search marketing ������Execution: the campaign embraces the needs of high-schoolers and students for overseas study and future career advancement by providing helpful content virtual real-time consultancy���

Result 899 qualified leads generated, accurate revenue recorded���

Road to IELTS

British Council – 1001 Ways to Speak English

Objective  Brand awareness, brand preference and sales conversion���Despite the familiarity of IELTS, the campaign positioned IELTS on new market segment – the US market���

Situation  Inheriting success from previous campaign, this campaign’s objective also announces IETLS as an alternative to TOEFL for students who want to study in the US.���

Strategy Approach: it was more difficult to break the perception of IELTS as a UK-made product only, so a bold approach was taken to place IELTS as direct competitor to TOEFL on every single message sent out.������Concept: “1001 Ways to Speak English” in which the US way to speak English is accepted in IELTS.������Time: November 2014 – March 2015������Channels: Microsite, social media, seeding content, search marketing ���

Result 900 sales leads generated, accurate revenue recorded���

1001 Ways to Speak English

Situation  British Council wanted to promote UK study in an innovative way ���

Strategy  Microsite with a live chat zone with UK professors Virtual ���

exhibition of UK’s universities & colleges���

Result  Actual KPI: 4,000 registered students ���

British Council – Virtual Platform Production

VCBF - Are You Investing Smarter than VCBF

Objective  Brand awareness, brand preference, sales conversion, ���sales on loyalty���

Situation  Started digital marketing activities back in 2014, VCBF gradually established its online presence to younger audience as leading investment funds ���

Strategy Approach: the strategy was set for long-term vision in which IDM is responsible for digital marketing as key hub for all sales and trade activities������Time: June 2014 and on going������Channel: website, search marketing, social media, PPC, PR articles, media booking, email marketing������Execution: the execution focuses more on branding to establish a concrete brand identity for the firm and then promote product alternately based on needs and segments of target audience. Accurate analytics on site enables VCBF to measure indexes of all four brand and sales objectives from the unknown to loyalist.���

Result Establish VCBF as leading investment firm on digital platforms. Measure and convert leads to actual customers.���

TRALAISUNGMAN.VN

Objective  Brand awareness and brand preference for the new launch of Neo Hormoviton, a supplement tablet for men’s health���

Situation  This marketing is booming in recent time and being led by Alipas product from Eco Pharma���

Strategy Approach: The campaign was set up for 2-year time to build brand awareness among target audience which considered������Time: Jan 2013 – Jan 2015������Concept: A microsite of doctor consultancy was built where people can ask whatever questions about their sexual health and life������Channels: Microsite, PR, social viral content, search marketing ���

Result Digital marketing coordinates with trade marketing to help customers make a good & fast decision and be consulted about their health issues as after service ���

KIRIN - Super Cool, Super Fresh

Objective  To raise brand awareness for new launched Ice+ product with ���grape-flavored���

Situation  Kirin has been in Vietnam for a long time with two other products of Ice+ but they are still not popular among target audience���

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Strategy Approach: Strategic planning with focus on creative concept, utilize the image of teen model Bao Tran to illustrate emotional benefits of Ice+ “Cool, Fun, Joyful”������Concept: Ice+ City and the tagline “Super cool, super fresh” ������Channels: Social media as key hub, content and search marketing, game, megazine PR, TV program������Execution: the campaign lasted 6 month through year-end to the beginning of 2014 with Facebook as key hub of communication, illustrating the Ice+ city as an icy place and the secret girl played���by Bao Tran model���

Result Reach: 5 million ���Fan growth: 30 thousand���Grape-flavored Ice+ established equal ���other two products���

An Gia Garden

Objective  Brand awareness, brand preference, sales conversion to complete the sales cycle of real estate project within dedicated timeline���

Situation  An Gia Garden is a real estate project located in Tân Phú district for middle-income audience. The project comprises of 900 apartments which is expected to sell out after 3 months of marketing campaign.���

Strategy Approach: Digital marketing is utilized to support direct marketing and distribution network of sales ������Time: 3 months from May 2014 to July 2014������Concept: “Nơi muốn đến, chốn muốn về” to emphasize the convenience factor of project’s adjacency to AEON Small, the airport������Channels: microsite, seeding content, search marketing, media booking, PR articles traditional & online, social listening������Execution: Accurate analytics helps to separate leads from marketing channels and identify revenue flow from each lines���

Result The project with nearly 900 departments was sold out in less than 2 months.���

Microsite Media booking Seeding content PR articles Search marketing Social listening

Situation  Vietcombank needed an official social media channel to represent their true voice, since there were many unofficial fanpages that may confuse consumers. ���

Strategy Approach���

A fanpage was selected and rebuilt with new contents and images, in line with Vietcombank’s brand image and tone of voice. The contents are re-directed to communicate more about Vietcombank’s products and activities. The page also acts as a real-time customer service hub for consumers.���

Time: 2014 – present���

Execution:���

Several functional tabs were created to deliver organized information to audience; whether they need to located an ATM nearby, search for latest bank offers, or to learn more about Vietcombank’s history. ���

The page communicate the most updated information on new products, promotions, and the bank’s social activities while maintaining close interaction with customers, making the brand appear more friendly to online audience. ���

The page’s first photo contest, announcing the official fanpage, received more than 500 participants within a month. ���

Channels: Facebook���

Result

Facebook fans: more than 34,000���

Vietcombank – Social Media & Production

Facebook Tab Production

Social Media Campaigns

Situation  PVISL is a joint stock company of PVI and Sun Life Financial ���who provides life insurance and pension service���

Strategy  PVI Sun Life website is supported by thoroughly refined online platform for both corporate and pension sites to ensure smooth customer experience.������The sites are also customised for performance-based marketing to accurately measure brand objectives and sales objectives of online marketing activities.���

Web Production & Strategy

Strategy  Website (laptop and mobile version)���

Creating seamless experience of customers from purchase to fast order offline���

Web Production & Strategy

Objective  Improve ranking of keywords related to Samsung mobile devices on Search engine���

Raise Samsung brand and product awareness via Search Engine���

Increase qualified traffic to the Samsung website���

Situation  Samsung website doesn’t appear when users search for Samsung Products Keyword���

Unmanaged contents appear when users ���search for new product���

Strategy Focus on Samsung product keywords to help increase qualified traffic to the Samsung website ���

Optimize content to ensure users have the information Samsung wants them to know about the products. ���

Result More than 200 keywords related mobile product appear on first page searches.���

Traffic from organic search increases 135% comparing to the same period of last year.���

Traffic from organic search is the most qualified���

SEO & Web Analytics

SEO & Web Analytics for Finance Sector

Time: 2012 and ongoing���

Result Strategic partnership for 4 years���

Over 100 product-related keywords of ���non-life insurance are covered ���

Time: 2013 -2014���

Result 44 keywords in top 10 positions on Google,���increased 267% compared with pre-SEO���

Organic Search traffic increased up to 168% compared with the previous year���

Time: 2014 - 2015���

Result Coordinated with product department to

consult content for product launching���

Further explored the capability of web strategy and committed on leads���

SEM Performance – based Marketing

Time: 2012 - 2013���

Result Strategic partner for SEM, CPA

campaigns for card services���

Time: Oct 2014 – Mar 2015������

Result 2,000 leads committed���

Web Strategy for Education Sector

Time: 2013 and on going���Channels: Pay-Per-Click, SEO & Web analytics���

Result Strategic partners for 3 years until now,���

IDM cover these activities for all brands of Apollo���

Time: 2012 - 2014 ���Channels: Pay-Per-Click, SEO & Web analytics���

Result Partners for 2 years ���

Situation  Vietravel wants to take advantage of high Smartphone

penetration in Vietnam to reach out to their target audiences ���

Strategy  Native Mobile Application running on both iOS and Android

integrated with travel database of Vietravel���

Mobile App Development

Situation  IDM wants to find a good way to keep in touch and listen to customers’ feedbacks across digital platforms. ���

Strategy We developed the i365 Mobile Application for digital managers and customers of IDM as a way to constantly monitor feedbacks.���

Mobile App Development

Ms. Bui Le Bich Tram Marketing Manager

“ IDM is the first partner to build and maintain the website for Burger King in Vietnam. We are satisfied with the service and appreciate the enthusiastic help of IDM during the deployment process which coordinated harmoniously with the marketing activities of Burger King.”���

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Mr. Khanh Pham Marketing Director

“IDM has been SEO partner of Liberty Insurance since we started promoting the online marketing activities in 2009. During recent years, we are very pleased with the work, professional attitude and dedication of the IDM staff; especially, they are always willing to "go an extra mile" when we need their unconditional support.”���

Mr. Binh Le Business Development

“IDM has been a trusted partner for British Council in the past 4 years in digital marketing. We highly appreciate the professionalism, efficiency and friendliness of services provided from IDM’s staff as well as the way they treat our constructive feedbacks with willingness.”���

Ms. Thuan Phung National Marketing Manager

Mr. Vinh Marketing Manager

Mr. Khoa Marketing Director

“After many years of cooperation, we are very pleased with the quality services of the IDM and the enthusiastic attitude of consultancy experts.”���

“IDM is one of a few digital agencies that really understand education sector who has provided us solutions that are suitable and truly effective.”���

“IDM is the first digital marketing agency that we have who helped us to approach real estate customes on this new and very potential channel. The digital campaign contributed significantly to the success of the project and demonstrated a clear role of IDM as an expert in the field.”���