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A PERSONAL AGENCY
Who are tweak?
• Launch award winning campaigns and help companies improve ROI
• Deep insights and global connections
• Successful agency with over £1 million turnover and low overheads
• Specialists in brand, content, digital campaigns
• Pioneers of Emotionally Intelligent Marketing
• Founded in 2011 by Louise Proddow, a global brand marketing leader with
over 25 years brand expertise, vice president/senior roles at Nokia, Dell and
Sun Microsystems
WINNING RESULTS
What are we capable of?
Experian:
EMEA integrated campaign lead, generating leads across over 12 countries
SITA.aero:
Lead agency for over 4 years for this no. 1 air technology provider. Campaign won B2B brand award 2012
Fedr8:
Created & launched leading Cloud brand & marketing, won EURO cloud award 2014
Trustmarque:
Merger relaunch and lead agency of this leading public sector IT supplier with over £190m revenues
InskinMedia:
Created brand and marketing strategy with this award winning brand, named Best Media Owner 2013
High ROI:
Proven lead generation results that deliver over £1m leads in weeks for CapacityGrid, Outsystems and more
What can we offer?
Branding
Lead Generation
Integrated Marketing
Content & Storytelling
Web & Social Media
Photography & Video
Emotionally intelligent companies have an
inherent understanding of how their customers
think, feel and respond to their brand, events and
messages.
EIM is excellent at connecting with customers,
strengthening relationships. Making your
customers feel, think and act positively.
EIM Tools:
Pre-content Analysis
Digital Stem
Intelligent Insights
Integrated Campaigns
Creative Content
Brand Love
PIONEERING EMOTIONALLY INTELLIGENT MARKETING
THE TWEAK APPROACH
Our framework
We work around a specialised framework to ensure
you get the most out of our services.
ENGAGE THE VIEWER
Using a range of communications
• Whitepapers
• Surveys
• E-Books
• Infographics
• Story Maps
• Videos
• Banners
• Data sheets
• Campaigns
• Social media
• Flyers
• Websites
• Animations
• Presentations
WEB & SEO
Cycleworks Goose
Trustmarque
Local cycle shop franchise, Cycleworks, wanted a website refresh to replace their outdated site. We created a responsive website design with eCommerce capabilities to help boost online sales and brand awareness.
A complete website refresh with a modular responsive design, gave an impactful approach with a simple user experience to guide them through the website.
A comprehensive website redesign, highlighting the organisation’s new end-to-end service portfolio, accompanied with intelligent functionality and mobile responsiveness for easy usability and navigation around the site.
VIDEO AND ANIMATION
Affordable video production
Creating quality videos can prove daunting when faced with
time and production costs. The worry is investing too little will
sacrifice quality.
This is no longer the case. As online video becomes an
increasingly important part of your marketing strategy, we can
help you tell your story whatever the size of your brand or
budget.
Animations
Simplify your story with an animation. We will work with you
from concept to creation, and help you take your message to
your target audiences
Visit us on youtube:
Experian Solution AnimationTrustmarque Corporate VideoFedr8 Explainer Animation
SITA Demo Videos
SITA Solution Video
Rawlison Butler Product animation
Knowledge Hub Exhibition Conference
CASE STUDIES
Client:
EZ Money
What we did:
• Integrated Campaigns
• Direct Mailers
• Email Campaigns
• Billboards
• Digital Advertising
Main Outcome:
Our campaigns led to
greater lead generation,
wider target audience and
increased sales
EZ Moneywww.ezmoneypaydayloans.com
Created whole campaign strategy for US customers
from direct mail through to digital banners, OOH
billboards and store posters.
Promoting various offers as one of the leading
payday lenders in the US.
CASE STUDIES
Client:
Trustmarque
What we did:
• Strategy & Messaging
• Brand Identity
• Integrated Campaign
• Website Design & Build
• Photography & Video
• Internal/Ext Comms
• Brand Measurement
Main Outcome:
A new and distinctive
market position and visual
style
Trustmarquewww.trustmarque.com
Strategic integrated campaign for the launch of a
new Cloud Solutions proposition, including website
enhancement, engaging content production and
a comprehensive range of internal and external
deliverables.
Following this, we undertook a complete brand
transformation and repositioning for January
2015, delivering a successful company merger and
ongoing launch campaign.
Animation: O365 ReadinessVideo: Corporate Video
CASE STUDIES
Client:
SITA
What we did:
• Board Engagement
• Strategy & Messaging
• Employee Comms
• Office Branding
• Photography & Video
Main Outcome:
An entirely new, fresh &
innovative visual style &
tone of voice
Strategic creation and roll-out of an award winning
integrated brand. Delivering a new seamless
brand experience across every touch point with
customers, partners and employees.
A complete brand transformation previewed in
June 2011, with go-live January 2012. Followed by
an ongoing 2013 campaign.
Video: Geneva Office Branding
SITAwww.sita.aero
CASE STUDIES
Client:
Experian
What we did:
• Video Animation
• Data Sheets
• Campaigns
• Byline Articles
• Sales Decks
• Social Media Messages
Main Outcome:
A set of deliverables
supporting 12 countries
to generate interest
around new products and
solutions
Writing, designing and delivering a variety
of integrated marketing tools to support the
launch of key solutions across EMEA.
We continue to support Experian to deliver
strategic campaigns all over Europe.
Animation: Fraud Detection
Experianwww.experian.com/da
CASE STUDIES
Client:
Fedr8
What we did:
• Brand Identity
• Website Design & Build
• Whitepapers
Main Outcome:
Shortlisted for Tech
Trailblazers 2014 Award,
enticing a major new
backer. 2014 EuroCloud
Europe Award for ‘Start
Up Cloud Service with
Best Innovation Potential’
For this innovative Cloud solutions start up, Tweak created a
complete brand transformation, including a new visual identity,
logo design, key message identification, website development
and delivery with clear, SEO-ready content, along with a series
of integrated marketing campaigns and social media activity to
promote this new business.
Within weeks of the campaign launch, the company won
the Euro Cloud’s ‘Most Innovative Start-Up’ award and more
recently has been shortlisted in the category of “Most Innovative
Enterprise Product of the Year” for the prestigious UK Cloud
Awards 2015.
Argentumwww.argentumanalytics.com
Animation: Cloud Solutions
CASE STUDIES
Client:
The Bunker
What we did:
• Brand Identity
• Website Design & Build
• Strategy & Messaging
• Photography & Video
• Targeted Campaigns
• Success Stories
Main Outcome:
Strategically shifted
The Bunker’s brand and
marketing to support the
evolution of the business
The Bunkerwww.thebunker.net
We delivered a brand new range of creativities and
collateral to support business development and
strengthen their core messages.
Video: Our Story
GLOBAL MARKETING EXPERTISE
Role:
Global Director
Customer Marketing,
Brand, Marcoms
What was done:
• Lead a 100-strong
global team
• Launched Efficient
Enterprise campaign
globally
• Refreshed the global
agency network
• Centralised global LE
brand and campaign
management
DELLwww.dell.com
Lead a 100-strong global team with a mandate for
customer engagement, events and publications
for Dell’s global operations and the brand and
marketing communications for Dell’s Large
Enterprise division.
Launched Efficient Enterprise campaign globally,
with new media strategy and agency alignment.
With extensive global media the campaign created
in-roads against long-standing industry leaders (IBM
and HP) and supported aggressive sales growth
objectives.
GLOBAL MARKETING EXPERTISE
Role:
Head of Branding
What was done:
• Creation and global
rollout of a major new
telecoms brand
• Partnered with the
CEO to provide
a holistic brand
approach
• Engagement of 60,000
global employees
• Ongoing powerful
campaigns
Nokia Siemens Networkswww.networks.nokia.com
Creation and global rollout of a major new
telecoms brand (following the merger of Nokia
Networks and Siemens Communications) ,
partnered with the CEO to provide a holistic brand
approach. In nine months, led the complete
creation of the brand including strategic brand
positioning, messaging, visual identity creation,
global office rebranding, campaign development,
complex re-naming architecture for the merged
product portfolio, and creation of a highly effective
agency network. Ongoing powerful campaigns
that were recognised as setting a new benchmark
in creativity and audience attention in the industry.
Engagement of 60,000 global employees.
GET THE PERSONAL PACKAGE
Your dedicated virtual brand marketing team
• Tweak offers a unique “Virtual Brand - Marketing Ecosystem,” a new approach which enables you to
have experienced brand & marketing experts acting as your dedicated team
• Experienced at all aspects of integrated brand & marketing
• Pioneers of Emotionally Intelligent Marketing with a unique range of tools and ideas to engage
customers
• Proven track record of delivering results, a team of top marketing professionals
with decades of hands-on brand management & marketing experience
• We are passionate storytellers who believe in the power of marketing
• A proven approach delivering you best of class brands and marketing
OUR EXPERIENCE
Relationships with some of the biggest brands:
ENDORSEMENTS
Darcy Kurtz
VP Global Marketing, OutSystems
Hugo Drayton
CEO, InSkin Media
Chris Johnson
CEO, Adoreboard
“I have worked with many agencies in my career,
and Louise and her team at Tweak are by far the
best agency I have ever used. They get to know the
business and truly align with the priorities to deliver
world-class marketing and advertising that will drive
results. They consistently delivered on-time and
beyond expectations.”
“Tweak undertook the successful marketing and
branding overhaul of InSkin Media. They are highly
strategic, great fun and very creative thinkers.
Collaborative, challenging and effective.”
“If you want your marketing to drive your business
objectives be it reputation, sales or brand
positioning then I’d highly recommend Tweak UK.
They take a partnership approach, which ensures
that you get the most from the relationship - in our
case an increase in sales and strategic brand advice.
Louise brings the perspective of having operated at
board level for Fortune 500 companies. You simply
can’t buy that experience.”
