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PLIDENTA TOOTHPASTE
EXPERT
More than
30 different formulation
65 years of
tradition and
experience
Main
trends &
Innovations
Originaly
receips in
own
laboratory
GMP /
ISO 9001 /
14001
European
Quality
Clinical
trials
REASON WHY
1936
Doramed Optodent
1954
Pebeco
Nivea
1956
Odol
1973 1984
Binaca
Causamed
The name Plidenta
was created by the
prefix from name of
lergest Croatian
pharma company
Pliva (owner of Neva
until 2003) and –dent
(tooth)
OUR
TOOTHPASTE
HYSTORY
1926
PRODUCTION
CAPABILITIES
Toothpaste Filling & Packing in Zagreb
In-house R&D Laboratory Zagreb
Warehouse Distribution Centre in Zagreb
Capacity 4.500 Toothpastes / hour
R&D Q&A LABORATORIES
Know-how in formulation technology of opaque and
transparent/gel toothpastes
Formulation varieties of actives in the segments: carries
prevention, whitening, gum problems, stain removal, prevention
of gingivitis, sensitive teeth, fresh breath
Formulation with a new aroma based on special request of
customers
Components of toothpastes: abrasives, detergents,
humectants, binders, sweeting agents, preservatives, active /
therapeutic agents
In compliance with the specific needs of the legislation and
religious communities
Well-equipped QA laboratory with a team of qualified
technicians
All the requested equipment and instruments for product quality
testing
KEY
SUPPLIERS
Palco, Germany
BASF, Germany
Rhodia/Evonik
Degussa, Germany
Symrise, Germany
Givaudan, Swizerland
Ireks, Croatia
Biesterfeld, Germany
CFM S.p.a., Italy
Giulini Chemie, Italy
Tikem, Croatia
PLIDENTA
CLEANING
TOOTHPASTES
PORTFOLIO
Cavity Protection Anti Plaque Gum Protection
Plidenta superfresh
Pldienta Familx
Plidenta Day&Night Plidenta Herbal
Plidenta Propolis
Whitening Tartar Cointrol Kids/Junior
Plidenta Extra White
Plidenta Extra Smile
Plidenta Magic Clean Plidenta Herbal
Plidenta Propolis
OTHER
FORMULATION
ON
REQUEST
+ Cakcium + Sodium
Bicarbonate
+ Cranberry
+ Q10
+ Aloe Vera
+ Anti Nicotine
active
ingredients
+ Vitamins
A, E, B5
+ Multi Wite + Triple Active + Herbal White + All in One
QUALITY RECOGNITION
Manufacturing Quality
ISO 9001/2000
Good Manufacturing practice
Consumer Awards
Trusted Brand RD 2007
Trusted Brand RD 2008
Croatian Chamber of
Commerce
Professional Recognition Clinical Testing
Faculty of Stomatology Zagreb
Klinik J. Gutenberg Uni Mainz, Germany
QUDAL 2015/2016
Superbrands 2006/07
Cropak Best packag ‘05
Design Awards
PACKAGING
OPTIONS
50 ml
75 ml
100 ml
125 ml
Ø 25 mm 12/20 µm
Ø 30 mm 12/20 µm
Ø 30 mm 12/20 µm
Ø 35 mm 12/20 µm
Flip-top / stand..
cap
Carton 320 gr/m2
PE/Al tube 6 color
Box 6 color print
MOQ 50.000 /70.000
24 pcs in carton box
PRODUCT DESCRIPTION
PRODUCT DESCRIPTION
CAVITY
PROTECTION TOOTHPASTES
Extreme Freshness Value for maney positioning
All-purpose family product Pure Peppermint
Thanks to its ideal formula with
strong peppermint and mint
extracts, and its fluoride effect
which prevents the development
of cavities and aids the process
of demineralization of tooth
enamel, Plidenta Superfresh will
be the favorite toothpaste on your
market.
Plidenta Family combines tested ingredients so that all the family can have the best possible tooth and gum protection every day. Its original formula contains active fluoride for efficient cavity protection, it makes teeth strong, and gums healthy. It contains a gentle cleaning system that helps efficiently clean teeth and prevent plaque, and the refreshing aroma offers long-lasting joy and satisfaction.
Plidenta Superfresh Plidenta Family
GUMS PROTECTION 6 Herbal Extraxts
Nature appeal Nature appeal
With Natural Propolis
Plidenta Herbal contains a total of six plant extracts that gently act on teeth and gums: chamomile facilitates the healing of wounds and has bacteriostatic qualities; sage disinfects and strengthens gums; cinquefoil prevents inflammation of the mouth and is gentle to the mucous membranes; lemon balm has antibacterial and antiviral properties; hamamelis helps with infections and injuries, and rosemary deodorizes and has antiseptic powers.
Since ancient times, propolis has been used in folk medicine. Over the past few years, the increase of its use for medical purposes has been noted. Studies have shown that using toothpastes based on propolis can decrease the formation of plaque, decrease the number of "bad" bacteria in the mouth, soothe toothaches as well as gum disease (periodontitis), and it can be useful in healing wounds. Propolis has antibacterial, antiviral, and antifungal properties. In Plidenta's Protective toothpaste, propolis has been incorporated with allantoin from the aloe vera plant, which eases infections, while strengthening and regenerating gums.
Plidenta Herbal Plidenta Propolis
PLAQUE /
TARTAR CONTROL
Best ingredients for both
day and night care
Plidenta Day & Night combines ingredients that assure a balance of daily and nightly dental care needs. Day & Night contains ingredients that help fight the bacteria that enters our mouths when we eat, preventing the formation of cavities and parodontitis. The unique system with a prolonged refreshing effect gives a long-lasting feeling of freshness and cleanliness after brushing, and the active flouride ensures effective protection from cavities while making strong teeth and healthy gums.
Magic Clean contains sodium hexametaphosphate - a unique innovation in the oral hygiene that removes stubborn tooth stains from the remains of food and beverages. In addition to make teeth sparkling clean, Magic Clean make on the tooth surface a protective layer that prevents the formation of new stains and tartar. Clean teeth remain so long shiny and spotless with a pleasant feeling of freshness in the mouth.
Plidenta Day&Night Plidenta Magic Clean
Anti spot whitening toothpaste
for shiny and healthy teeth
Multiple benefit toothpaste of
new generation
WHITENING TOOTHPASTES
With chemical complexation,
balanced pH
Without mechanical abrasion
We are all born with a naturally pretty smile. Unfortunately, in time, a beautiful smile can disappear and teeth can stain. With regular use of Plidenta Extra White you will help to renew the natural whiteness and shine of teeth and prevent the formation of tartar. It is gentle to the surface of tooth enamel because it does not use harsh abrasives, but a chemical method that prevents the transformation of the initial amorphic tartar into crystal tartar deposits.
Prevent cavities, tartar, plaque, and disease with regular use of one toothpaste! Compare the number and quality of active ingredients in Plidenta Multi White: allantoin, pyrophosphate, triclosan, and fluoride with any other multifunctional toothpaste and you'll see why your teeth are cleaner, better protected, more pampered, and shinier after brushing with Multi White.
Plidenta Extra White Plidenta Extra Smile
Complete care protection with
4 active ingredients
Without mechanical abrasion
KID / JUNIOR TOOTHPASTES
For children 2 – 6 years
Originaly speramint fla
7 – 13 years, tweenagers
packaging
Clinical defined lower
concentration of fluoride
Plidenta Junior Plidenta Cool
We recommend the use of forest fruit flavoured Plidenta Junior toothpaste for our youngest fans. This clinically proven sugar-free toothpaste contains a complex that reliably fights cavities (fluoride) in a concentration safe for children (0.13%) and it has antibacterial properties while removing plaque, which improves the oral hygiene index, with a gentle aroma of forest fruit.
Plidenta Cool contains carefully chosen active ingredients for reliable protection and strong teeth in the tween years: fluoride in a safe concentration to protect from cavities, an additional source of calcium needed for teeth, which prevents the formation of tartar, and, together with fluoride, helps prevent the formation of cavities, and natural xylitol which has an antibacterial effect. The sparkly toothpaste with gentle coloured capsules thoroughly cleans food deposits and the hardest to reach places between the teeth and gums. It contains the original spearmint gum flavour.
SPECIAL
TOOTHPASTES
PLIDENTA HEALTHCARE -
HEALTH BRINGS
WEALTH
HOW DO
TOGETHER
WEALTH?
FEW FACTS: DENTAL CARIES IS ONE OF THE MOST
WIDESPREAD DISEASES IN THE WORLD. ACCORDING TO
WHO CARIES AFFECTS ALMOST 5 BILLION PEOPLE OR 90%
OF WORLD POPULATION. EPIDEMIOLOGICAL STUDIES
SHOW AN ALARMING GLOBAL INCREASE IN THE
PREVALENCE OF DENTAL CARIES. GINGIVITIES /
PERIODONTITIS IS THE SECOND MOST COMMON DISEASE
WORLDWIDE (30-50% OF THE POPULATION IN THE UNITED
STATES)...
DENTAL CAVITY
HYPERSENSITIVITY
GINGIVITIS /
PERODONTITIS
HALITOSIS
(BAD
BREATH) WHAT ARE THE
MOST COMON
DENTAL CONDITIONS
AND DISEASES?
SOLUTION
FROM
PLIDENTA
THERAPEUTIC TOOTHPASTES FOR
PATIENTS WITH SOME COMMON
DENTAL CONDITIONS: DENTAL CAVITY,
HYPERSENSITIVITY, GINGIVITIS,
PERIODONTITIES, HALITOSIS AND BAD
BREATH
SOLUTION
IN ONE
PLACE TOOTHPASTE FOR
ALL MOST
COMMON
CONDITION
BRAND
TRUST
UP TO DATE INNOVATIONS
CLINICAL
TRIAL INVESTITION
IN THE
HEALTH
USP IN
PROMOTION
BENEFITS FOR
CONSUMERS
HEALTH AND BEAUTY ARE TWO THINGS THAT
PEOPLE PAY SPECIAL ATTENTION. TRENDS MOVE
FROM COSMETIC PRODUCTS TOWARD
THERAPEUTICAL.
BUYERS EXTREMELY BELIEVE IN PROFESSIONAL RECOMMENDATIONS, WHICH GUARANTEES HIGH QUALITY AND PROFESSIONAL ADVICE BY MANUFACTURER
CONSUMERS ARE AWARE OF THE IMPORTANCE OF
HEALTH THAT THEY MAY AFFECT PREVENTIVE BY
USEFUL PRODUCTS. TREATMENT BECOMING MORE
EXPENSIVE.
THERAPEUTIC TOOTHPASTES INTENDED FOR ALL
AGE GROUPS, FROM TEENAGERS, EMPLOYEES
TO CONSUMERS OF 3RD AGE.
GROWTH OF PREMIUM HEALTH SEGMENT
INCREASES CONVENIENCE OF PURCHASE OTHER
PRODUCTS IN THE STORE.
WHAT
CONSUMERS ASK IN YOUR
STORE?
WHAT WILL
GET YOUR
CONSUMER
EXTRA?
KEY ELEMNTS OF NEW
SUBLINE OF MEDICAL CARE:
ORIGINALITY OF CONCEPT,
SUPERIOR QUALITY,
DIFFERENT POSITIONING
(USP) VS. COMPETITION
PLIDENTA
PARODONT GUMS HEALTH
FROM NATURE
HELPS STOP BLEEDING GUMS AND IRRITATED
AND DELICATE GUMS
PREVENT GINGIVITIS AND PERIODONTITIS
MULTI BENEFITS - WHITENING, AGAINS BAD
BREATH
DENTAL CAVITY AND PLAQUE PROTECTION
ANTIMICROBIAL / ANTIIRITATE / ANTIOXIDANT
EFFECT
PRESERVATIVE FREE
CLINICAL TRIAL UNDER SUPPORT OF
CROATIAN SOCIETY OF PERIODONTOLOGY,
ZAGREB
HERBAL INGREDIENTS
GINGER IS ANTIOXIDANT, STIMULATE GUMS, ANTI-IRRITANT AGENT
SAGE REDUCES BLEEDING AND
ACTS AGAINST GINGIVITIS.
SOOTHES AND TIGHTENS GUMS
SALVADORA PERSICA (MISWEAK) ACTS AGAINST GINGIVITIES, GIVES A SPECIAL FEELING GOOD BREATH; RESTORES THE NATURAL TEETH WHITENS
FLUORIDE ENHANCED
PROTECTS AGAINST
TOOTH DECAY
RED CONEFLOWER REGENERATES
CELLS AND TENDS THEIR LIFE
MYRH HEAL
WOUNDS
KO-ENZIM Q10 IS ANTIOXIDANT,
PROTECTS AND STRENGTHENS
GUMS , REDUCES INFLAMMATION
AND REGENERATES
CELLS
CLINICAL TESTED
EFICACY
Source: Plidenta clinical trial, mr. sc. Nives Rinčić, dr. sc. Ana Badovinac, Croatian Society of Parodontology, Zagreb
UP TO 5 TIMES FASTER ACTION THAN THE MOST POPULAR TOOTHPASTE AGAINST GUM BLEEDING AFTER JUST 7 DAYS OF USE
BENEFITS
NO UNPLEASENT TASTE! !!
ORIGINAL FORMULA WITH 7
ACTIVE INGREDIENTS
MULTI-FUNCTIONAL, FULL
MECHANISM AGAINST GUMS
CONDITIONS
PLIDENTA
15SECONDS SAY TO CARIES
FAST: NO!
DOUBLE MECHANISM AGAINST CAUSES OF
CARIES, S MUTANS BACTERIA, WITH BY
EXCLUSIVE BASF PATENTED PROBIOTIC
LACTOBACILLUS PARACASEI
ACTS ALREADY WITHIN 15 SECONDS
MULTI BENEFIT – WHITENING, REMOVES
PLAQUE, PROTECT AGAINST INFLAMMATION
FLUORIDE FREE!!!
NO SODIUM LAURYL SULFATA, NO
PRESERVATIVES
CLINICAL TRIAL AT DENTAL CLINIC OF SCHOOL
OF DENTAL MEDICINE , ZAGREB, CROATIA
15SECONDS UNIQUE
FORMULATION
AND PRODUCT
NAME
LACTOBACILUS PRO-T-ACTION
CLINICALLY PROVEN REMOVES
CAUSE OF TOOTH DECAY,
BACTERIA S. MUTANS
HOP PREVENTS ADHESION OF S.MUTANS BACTERIA TO THE TOOTH SURFACE; ACTS ANTI-INFLAMMATORY AND ANTIPLAQUE
PENTASODIUM TTRIPHOSPHATE
PREVENTS TRANSFRMATION OF INITIAL AMORPHOUS
TARTAR IN THE CRYSTAL TARTAR DEPOSITS.
RESTORES NATURAL TEETH WHITENESS AND
HELPS GET OPTIMAL PH IN THE MOUTH
MECHANISM AND STRATEGY OF ACTION PROBIOTIC BACTERIA LACTOBACILLUS PARACASEI AGAINST THE MAIN CAUSE OF CARIES, BACTERIA S. MUTANS
RESULT: TO 52% LESS CAUSE OF CARIES BACTERIA AFTER 4 WEEKS OF USE
HEALTHY
TOOTH
TOOTH DEMAGED
BY ACIDS
S. MUTANS ON
TOOTH SURFACE
L. PARACASEI COLLECT S.
MUTANS
L. PARACASEI “PASTE“ BAD BACTERIA WITH
SPECIAL PALPUS
BACTERIA ELIMINATE BY BRISHING AND
RINSING
REMAINS ONLY
GOOD BACTERIA
HOP PREVENTS ADHESION OF THE S. MUTANS TO THE MOUTH SURFACE
MECHANISM OF ACTION
ONLY 15 SECUNDS IS ENOUGH THAT PROBIOTIC L.
PARACASEI BEGINS TO BE ACTIVE AGAINST S.
MUTANS
Source: BASF Future Business , Plidenta clinical trial, Dr. Majstorović & Dr Vranić, Dental School of Medicine, Zagreb, Croatia
BENEFITS
NO COMPETITON ON THE MARKET
UNIQUE FORMULA WITH
PROBIOTIC BACTERIA
ACTS ONLY AFTER 15 SEC
(SUPERIOR VS. REGULAR
ANTI-CAVITY TOOTHPASTES)
POSITIVLY EFFECT ON THE
HEALTH OF THE MOUTH
PLIDENTA
SENSITIV DUAL ACTION
AGAINST HYPER
SENSITIVITY
CLINICALLY PROVEN TO REDUCE PAINFULL
TOOTH SENSITIVITY
DUAL ACTION AGAINST HYPERSENSITIVITY
IN ADDITION, ACTS AGAINST BAD BREATH
ENHANCED PROTECTS AGAINST CARIES AND
PLAQUE
SLS FREE – NO SODIUM LAURYL SULFATA
NO PRESERVATIVES
CLINICAL TRIAL AT DENTAL CLINIC OF SCHOOL
OF DENTAL MEDICINE , ZAGREB, CROATIA
SENSITIV DUAL
FORMULA
POTASSIUM NITRATE INACTIVES TOOTH NERVE, RESULTING THAT IRRITATION IS NOT TRANSFERED TO THE NERVE
CLOVE HAS
CALMING AND
ANTISEPTIC EFFECT
FLUORIDE MAXIMUM
PROTECTS AGAINST
TOOTH DECAY
ARGININ REDUCES
HYPERSENSITIVITY
CLINICAL TESTED
EFICACY
Source: Plidenta clinical trial, Dr. Majstorović & Dr Vranić, Dental School of Medicine, Zagreb, Croatia
UP 40 % LESS SENSITIVTY AGAINST COLD AND HOT WATER STIMULUS AFTER 28 DAYS OF USE COMPARED TO REGULAR FLUORIDE TOOTHPASTE
BENEFITS
DOUBLE ACTIVE FORMULA IN
RELATION WITH OTHER
SENSITIVE TOOTHPASTES
CONTAINS POTASSIUM
NITRATE AND ARGININE
MAX. CONCENTRATION OF
FLUORIDE FOR PREVENTIVE
ANTI-CARIES CARE
REMOVES MORNING ODORS AND
NEUTRALIZES BAD BREATH IN THE MOUTH
EXTREMLY LONG REFRESHMENTS AND
CLEANLINESS FEELING IN THE MOUTH THANKS TO
THE UNIQUE X-COOL TECHNOLOGY
MULTI BENEFIT
ENHANCED PROTECTS AGAINST CARIES,
PLAQUE AND TARTAR; CARE FOR GUMS
ANTISEPTIC
PRESERVATIVE FREE
PLIDENTA
FRESHMED TRADITIONAL
INGREDIENTS
WITH TOUCH OF
MODERN
TECHNOLOGY
INNOVATION AGAINST
MORNING ODOR
CINNAMON HAS ASTRINGENT EFFECT, CLEANSES THE MOUTH
ZINC LACTATE WORKS AGAINST BAD BREATH, PREVENTS TARTAR, PROTECTS AND CARES THE GUMS
FLUORIDE MAXIMUM
PROTECTS AGAINST
TOOTH DECAY
PARSLEY IS ANTI-
MUTAGEN, REMOVES
MORNING ODORS
PEPPERMINT REFRESHES THE MOUTH LONG AFTER TEETH BRUSHING
COOLING AGENT
PROVIDES LONG
REFRESHMENT
FAST GROWING NICHE
SPECIAL ADOPTED TO THE
PEOPLE WITH HALITOSIS
(COLLOQ. BAD BREATH)
CONTAINS PARSLEY AND
CINNAMON – WELL KNOWN
MEDICINE AGAINST BAD
BREATH BENEFITS
PLIDENTA
TOTAL MED COMPLETE
TOOTH CARE
COMPLETE ALL DAY PROTECTION OF TEETH
AND GUMS, AGAINST TOOTH DECAY, PLAQUE,
TARTAR, AND STAINS ON TEETH
MULTIPLE BENEFIT - WHITENING,
GUMS CARE
ENHANCED PROTECTS AGAINS CARIES AND PLAQUE
UNIQUE TECHNOLOGY THAT ALL ACTIVE
INGREDIENTS HAVE ADDITIONAL PROLONGED
ACTION WITHIN12 HOURS
NO TRICLOSAN !!!
PRESERVATIVE FREE
PLIDENTA INGREDIENTS
ALLANTOIN SOOTHES, NOURISHES AND STRENGTHENS THE GUMS
XILITOL ACTS ANTI-
BACTERIAL
ZINC CITARTE REDUCES BACTERIA THAT CAUSE PLAQUE, TARTAR AND BAD BREATH
FLUORIDE MAXIMUM
PROTECTS AGAINST
TOOTH DECAY
PV/MA CO-POLYMER EXTENDS EFFECTS OF
OTHER INGREDIENTS WITHIN 12 HOURS
PENTASOIDIUM
TRIPHOSPHATE HAS
WHITENING EFFECT
PEPPERMINT REFRESHES THE MOUTH
LONG AFTER TEETH
BRUSHING
7 ACTIVE INGREDIENTS FOR
COMPLETE CARE
SPECIAL PV/MA CO-POLYMER
FOR ALL-DAY PROTECTION
ATRACTIVE „MEDICAL”
APPROACH IN PACKAGING
DESIGN BENEFITS
WWW.PLIDENTA.COM
WWW.PINTEREST.COM/PLIDENTA
WWW.ATLANTICGRUPA.COM
Disclaimer: Pictures used in this presentation are for illustrative purposes only.
Neva
Atlantic Grupa
Pharma & Personal Care
Heinzelova 47B
10000 Zagreb
Croatia
E-mail: [email protected]
Phone: + 385912413759
YOU ARE
WELCOME
WWW.PLIDENTA.COM
WWW.PINTEREST.COM/PLIDENTA
WWW.ATLANTICGRUPA.COM